Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico. She is a lover of numbers and statistics, and therefore the perfect person to discuss the launch of Webs latest tool, Stats.
I love numbers, always have. I grew up in a math nerd family, and have always sought out jobs that brought together art (fun!) and science and math (even more fun!). But I am also well aware that writing complex equations and calculating standard deviations is not everyone’s idea of a good time. That’s why I’m excited that at Webs we’ve made math – and the very beneficial actions you can take from the resulting numbers – much more digestible to help our users grow their websites.
Enter Stats, our new feature, which was launched today. Webs Enhanced and Pro subscribers have free access to this powerful yet simple-to-use tool that provides all of the key data points to let you know how many people are coming to your site, how they’re getting there, and if they are the people who are most likely to enjoy your content or buy your products.
Here’s a quick video on how Stats works:
I plan on using Stats to determine how many people I’m getting to my site from search engines and which keywords they’re using to get there. This will help with my search engine optimization (SEO) strategy (cue our Webs SEO Booster!). Since my site is pretty locally focused, I’m also going to dig into how many people who are visiting my site are from my local area. If the concentration isn’t as strong as I’d like, I’m planning on writing more content that makes my local focus more apparent to both visitors and search engines.
I’m not going to promise that you’ll learn to love numbers, but maybe you’ll come to see how the numbers you get from Stats can be your ally in the success of your site. Want to learn more? Log into your site at www.webs.com and click on the “Stats” tab of your dashboard for a full description.
About the Author: Rochelle Sanchirico is Head of Marketing at Webs, where she oversees all marketing, analytics, and customer support operations.