This month we’ve been talking about trends and inspiration, and one big trend in small business is increasing productivity. So today we have a guest post on that topic from Danny Carlson, a business owner who works primarily online and writes about financial topics including entrepreneurship, money/time management, and productivity.

If you recently started a small business, congratulations. You’re already well on your way to enjoying the benefits of entrepreneurship. If you’re going the “solopreneur” route, your chances of success are that much better because your support costs are greatly reduced. However, if you’re “the guy” in your venture, you’re going to have a lot of hard work in front of you. Little distractions in any business can be dangerous, but for a one-person company, wasting valuable time can put undue stress on your venture. Read on for the best ways solopreneurs can get the most out of every day.


For today’s post on web design tips and trends, we’re bringing out the big guns. Meet Justin, Mikael, and Rebecca — Webs’ intrepid team of UI/Product Designers.

What do you think is the biggest trend in web design right now?

MikaelFlat design is getting a lot of attention right now. That is, putting colors and images right up against each other without drop shadows, bevels, and gradients. Think Window 8 and Microsoft’s new look. While flat design can be really nice, it’s important to use it appropriately – as with any other design trend. Do not just follow a trend, but do what makes your website look best and communicate the message — and your brand – better.


Today our head of Marketing, Rochelle, will talk about the trend toward mobile web browsing and the impact that has for small businesses. 

I think that I was just starting out in my career when I first heard someone say excitedly, “Mobile is the future. It’s going to be huge next year!” Then every year or two there would be other voices weighing in, “Mobile is going to be huge!  And tablets are really going to take off in the next 6 months!”  While it’s taken far more than 6 months or even a year for mobile devices to gain the traction many believed they would, they have now become a pervasive vehicle for sending and receiving entertainment, information and communication.  And this trend is global, as evidenced by this data from comScore:


Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts.

Quantitative research looks at the behaviors of an entire selected population at once. In this case, that population will be ‘people who visit my website’.


Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico. She is a lover of numbers and statistics, and therefore the perfect person to discuss the launch of Webs latest tool, Stats.

I love numbers, always have.  I grew up in a math nerd family, and have always sought out jobs that brought together art (fun!) and science and math (even more fun!).  But I am also well aware that writing complex equations and calculating standard deviations is not everyone’s idea of a good time.  That’s why I’m excited that at Webs we’ve made math – and the very beneficial actions you can take from the resulting numbers – much more digestible to help our users grow their websites.


As the world becomes increasingly connected, and increasingly digital, marketers (and small business owners!) are becoming more and more data driven. What do we mean by that? Simply that the decisions being made around websites, marketing, and even product offerings are based more on the numbers, and less on educated guesses and gut feelings.

While instincts and expertise are certainly still incredibly valuable, the ability to collect, interpret, and respond to data can offer big advantages. These data can be collected in different ways, each offering different benefits.


Last month we talked a lot about small business branding, and how creating a strong brand can add a great deal of value to your business in the long run. But what do we mean when we talk about “brand value”?

Brand value is a term that comes up a lot for companies with shareholders, because positive brand value can do a lot to convince people to invest in a business. It also comes up when talking about the buying and selling of companies when determining an appropriate price.


For today’s look at a current trend in marketing, we’ll hear from Web’s Retention Marketing Manager Phillip Fass.

Dispelling the myth that video and email don’t mix.
As an Email marketer with many years’ experience, one of the most exciting developments in email marketing for me is that of video in email. At one time it was taboo to even think about including such a ‘wild’ element into your email creative, but with the advent of HTML5, this creative technique to showcase your product is much simpler (and safer) to do. You no longer need to rely on a 3rd party plug-in, like Flash or QuickTime, to assist with the video playback. These plug-ins were security ‘red flags’ to email clients and often placed your email in the bulk folder, or got it caught up in spam traps.


Whether they’re introducing a new company or trying to drive new customers to an established business, small business owners face a similar marketing challenge: how to maximize the impact of their campaigns without breaking the bank.

Because small businesses are just that — small — every dollar of the funding they’ve drummed up must be spent wisely. And while studies show that marketing spend among small businesses is up, it’s still necessary to find new and different ways to get across a marketing message outside of the traditional (read: expensive) advertising media.


In keeping with this month’s theme of trends and inspiration, today’s example site was chosen for its great use of a major trend in marketing right now: content marketing.

Content marketing is a strategy that involves creating and sharing various types of content (articles, photos, whitepapers, etc.) with the goal of boosting SEO, driving traffic, building loyalty, and acquiring new leads. If you’ve been reading the blog here for awhile, you’re no doubt already familiar with Content Marketing – not just because we’ve talked about it before, but also because a blog is a great example of content marketing!



Layout Style

Header Style

Accent Color