Today we’re continuing the discussion we began last week on the increasing role of data, both qualitative and quantitative, in small business marketing. While last week’s article focused on the qualitative approach of user testing for small business websites, today we’re talking about how to look at quantitative insights to optimize your online efforts. Quantitative […]

As the world becomes increasingly connected, and increasingly digital, marketers (and small business owners!) are becoming more and more data driven. What do we mean by that? Simply that the decisions being made around websites, marketing, and even product offerings are based more on the numbers, and less on educated guesses and gut feelings. While […]

Whether they’re introducing a new company or trying to drive new customers to an established business, small business owners face a similar marketing challenge: how to maximize the impact of their campaigns without breaking the bank. Because small businesses are just that — small — every dollar of the funding they’ve drummed up must be […]

In keeping with this month’s theme of trends and inspiration, today’s example site was chosen for its great use of a major trend in marketing right now: content marketing. Content marketing is a strategy that involves creating and sharing various types of content (articles, photos, whitepapers, etc.) with the goal of boosting SEO, driving traffic, […]

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