Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting. Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world […]

Today’s article is a guest post from Webs’ Head of Marketing, Rochelle Sanchirico. We’re right in the middle of what will likely be a multi-year house renovation, so I spend a lot of time looking for and at small business reviews.  As someone who has worked in the digital marketing space for a long time, […]

Today we have an exciting guest post from Sarah Henderson about maintaining brand consistency throughout your online marketing efforts.  The rise of digital marketing has made cultivating an effective brand image more important to businesses than ever before. Whether you are funneling content across social media outlets or participating in PPC advertising, online marketing puts you […]

Now that we’ve talked about what a small business brand is — and is not – you know how important it is to have a set of values and attributes for your brand in order to create the right associations for potential customers to make about your business. But what if you’re not sure what […]

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