Our series on promotion for small businesses rolls on today with an insightful look at the power of promotional products from our friends at Vistaprint. In a recent blog post, they discussed five major benefits of using promotional products as a marketing tactic, which we’d like to share with you today.

Consider this statistic: of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily. How did your last marketing tactic stack up against those numbers?

5 Benefits of Using Promotional Products:

1. Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.

2. Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!

3. Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!

4. Tactile.
When it comes to marketing your business, another thing to keep in mind is repeat exposure. How can you keep what you do, and your business, consistently in front of customers without consistently spending a ton of money? Easy: Think about what items your customers will want to keep around. If you own a spa, for instance, put an appointment reminder on the back of your business card, as customers will want to keep that around to remember when they have to come back. If you run a bar, think about handing out free bottle openers or koozies.

5. Powerful marketing platform.
What does your marketing portfolio look like? Think about this: If you had to choose between eating the same pizza, twice a week, every week, for lunch, or getting two different lunches each week instead, what would you pick? We think most of you would choose variety. The same principle can be applied to your small business. Although having staple marketing products is important, being able to vary what you’re using to brand your business is important, too!

Read the full article on the Vistaprint blog. 

About the Author: Sarah Matista is the Online Content Specialist and resident blogger at Webs. Loves branding, marketing, whales. Get more from Sarah on Webs’ Blog and Google+.


13 Responses

  1. Reply
    Akaash Prasad
    May 23, 2013 - 02:46 AM

    The promotional products is really necessary for the growth of any business.The 5 benefits discussed above are the most important points mentioned in the article.Great work Sarah! Thanks for posting!

  2. Reply
    Promotional Items China
    May 23, 2013 - 11:57 AM

    Using promotional gift is very good way to promote business.

  3. Reply
    Jun 10, 2013 - 11:39 PM

    Hello, I check your blogs on a regular basis. Your writing style is awesome,
    keep doing what you’re doing!

  4. Reply
    Jun 17, 2013 - 06:52 PM

    This is such a great article, I do not think many people are aware of the power of promotional products, especially for small businesses. I specifically appreciated how your broke this article into subcategories to emphasis the many benefits.

  5. Reply
    Jun 18, 2013 - 11:42 AM

    Great article! I think some people underestimate how important brand recognition is when it comes to promotional items. You might not directly get a customer right away, but the fact that they’re aware of you can go a long way!

  6. Reply
    Jul 22, 2013 - 04:42 PM

    Great post! Getting that brand recognition is important for any company and promotional products are a great way to create impressions which will lead to future sales.

  7. Reply
    Articles Promotionnels Montréal
    Sep 20, 2013 - 10:22 AM

    The most amazing benefit is you can do branding of your business with limited cost without going personally from places to places because your product do the promotion of your business.

  8. Reply
    Marketing Products
    Mar 14, 2014 - 08:41 AM

    Great article! I think some people underestimate how important brand recognition is when it comes to promotional items. You might not directly get a customer right away, but the fact that they’re aware of you can go a long way!

  9. Reply
    Apr 19, 2014 - 10:29 AM

    Indeed, using the right corporate gifts is very important for marketing success. Investing is promotional product is certainly one best way to increase your brand visibility.

  10. Reply
    Promotional Calendars
    Jun 06, 2014 - 12:57 AM

    @ Sarah Matista : Really nice article for getting benefits of promotional products for small business. There are many ways to promote your company brands and Products. Promotional Calendars is also one of the right way to get your brand name in public view.

  11. Reply
    The Global Concepts Group, Inc.
    Jul 23, 2014 - 01:44 AM

    Very valid reasons for any company to use promotional products. It’s beneficial to success in all industries.

  12. Reply
    C. A. S
    Nov 07, 2014 - 11:03 AM

    These are all very vital to promo marketing! Another good thing about promotional products is that with SO many different types of items that you can get customized, you can make a very unique and unforgettable statement. People will definitely remember your company/brand when its printed on something that makes a lasting impression on them.

  13. Reply
    John Carry
    Dec 15, 2014 - 01:57 AM

    Agree with that promo prodcuts is vey impotant in marketing regarding small business.

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