This week’s Webs user site is a great example of how small businesses can use branded events to promote themselves and create exposure and buzz. One of the big advantages of having a small business with the interaction you can foster with your local community. It’s a great way to get your name out there, form relationships, and get people spreading the word about your business.
Beantown Cornhole, located in the Boston area, builds and sells high quality boards and bags for the game of Cornhole. In addition to the products that they sell, however, they also host weekly contests and charity tournaments year round. This strategy serves two important marketing purposes:
First, events like these (especially the charity tournaments), are a great way to build your brand within your community, and get a lot of exposure from local media. Whether it’s actual news organization or the various “happenings” listings that most cities provide in spades these days, holding an event makes sure a lot more people hear your name than they might from an expensive ad campaign. As for your brand benefits, people who attend your event and have a great time will always associate that positive experience with your business.
The second marketing benefit for Beantown Cornhole is that they are able to show off their products and have people interact with them without having to purchase them. This is a great way to reach people who are actively seeking your product, and those who will now think of you in the future when they might be in the market. They can get an overall sense of the quality they can expect and keep that in the back of their minds.
No matter what your business, chances are with a little creativity you can find a way to either host an event, sponsor one, or become a participant somehow in another business’s event. We’d love to hear what you come up with!