Our discussion of time management for small business owners wouldn’t be complete without addressing the huge time sink that is social media marketing. Because part of being a good Facebook and Twitter administrator is sharing great content with your followers on a regular basis, this part of your marketing program can take up a lot of time.
The good news is, our friends at Pagemodo have created a tool that can reduce the amount of time you spend search for and posting engaging content dramatically. It’s called Pagemodo Posts, and it’s available to all Pagemodo users. It can be used to find, post, and schedule content from around the web to your Facebook and Twitter accounts from the Pagemodo dashboard, or through their new +Post bookmarklet. Here is an excerpt from the announcement of Posts on Pagemodo’s blog last month:
“Pagemodo Posts is the newest addition to Pagemodo’s suite of tools that help small business marketers get the most out of their social media efforts. Pagemodo’s other products — Cover Photo Designer and Custom Page Apps — help users design and optimize their Facebook page, and Posts completes the package by helping users find, schedule and post the content that will engage their followers. Another exciting feature of Posts? It’s Pagemodo’s first product that also works with Twitter.
As we talked about last week, small business owners know the importance of leveraging social media, but most lack the time required to use it effectively. Just having a Facebook page or a Twitter account is not enough anymore; you have to share high-quality, relevant content to engage with your fans and get them to share with their networks. Pagemodo Posts helps users do exactly that, in as little as 15 minutes a week.
How does Posts save so much time? If you’ve ever managed a social presence, you know how quickly scouring the web for quality content can eat up hours of your day. With Posts, you just enter relevant keywords into a search bar, choose the content you want to share from the Post Suggestions, choose the images you want to represent it, and post. Posts also saves time by allowing users to curate a queue of content that can be shared at user-selected or optimized times.
Posts also introduces a new browser bookmarklet, +Post. Another great time saver, +Post mean that you no longer have to copy a link, open Facebook, and paste in the URL. Now when you run across great content on the web, just click the bookmarklet, select the images you like, and share or schedule the post.
Have you had a chance to try Pagemodo Posts? If so, we’d love to hear your impressions.
From The Time Management Series:
Real Time Management Strategies From Real People
Spend Less Time on Social Media: Pagemodo Posts
Time Management Tips for Small Business Owners [INFOGRAPHIC]
How To Stay Fit While You Work: Ideas For Small Business Owners
How To Stop Procrastinating: Tips For Getting Unstuck
Don’t Worry, Be Happy: It’s Good For Your Business!
Save Time on Social: Keyboard Shortcuts for Facebook, Google+ and Twitter
4 Big Time Management Tips for Small Business Owners
Improve Your Efficiency Through Total Inbox Zen