Today’s post in our Small Business Toolkit series will address how you, the small business owner, can create your own engaging infographics.
We talked here on the blog last month about how sharing great content through social media can be a powerful way to drive traffic to your website. It gives your followers something to share with their network — getting your brand and your links in front of many more sets of eyeballs without you having to spend a dime. Brilliant.
But social media sharing doesn’t happen all by itself (unfortunately). You have to give your followers something cool/useful/funny enough that they’ll feel compelled to share it in the first place. What options do you have? Here are some popular choices:
- Text statuses and tweets
If there’s one thing we know about the internet, it’s that people love a good infographic. So that’s what we’re going to talk about today. Infographics are a great way of presenting data and information in a visual and engaging way. Whenever we create infographics here at Webs, we see a great response in the form of increased traffic and social media engagement.
And while we can heartily recommend the use of infographics for small business owners, we also recognize that most small and micro businesses do not have snazzy design firms in the budget. Thankfully, our friends at Hubspot have a solution. Their recent article explaining how to create great infographics using Powerpoint includes a link to download free Powerpoint infographic templates! This is a great tool for small business owners looking to engage their audience without breaking the bank.
Ready to start creating? First, decide on a topic that will engage your target audience. Next, do some research and collect data, quotations, etc that you want to illustrate in order to support your hypothesis. Next, make an outline of the information you want to represent. Then you’re ready to start creating your infographic using Hubspot’s templates.
Good luck, and we’d love to see what you come up with! Come back when you’re done and post a link to your work in the comments below.
Read The Series: Your Small Business Toolkit
- Your Small Business Toolkit [INFOGRAPHIC]
- Quality Tools for Quality Communication
- How To Get More Website Clicks with Heatmapping Tools
- Helpful Google Tools for Your Small Business Website
- Let’s Be Practical: Organization For Your Small Business
- Photo Editing Options For Small Business Owners
- Tools For Small Business Owners with Something to Sell
- New Social Media Management Tool from Pagemodo
- Getting Started with Email: You Need Professional Help
- Tools For Driving Traffic: Make Your Own Infographics!
- Your Most Important Tool: A Small Business Website
- Your Small Business Toolkit: Resources for Busy Entrepreneurs