There are many ways to gauge the vitality of your business. One popular means of measurement is the Net Promoter Score (NPS). This metric determines how likely your current customers are to recommend your business to someone else. Why is this so important? Most basically, it tells gives you an idea of how happy your customers are with the products or services you’re currently providing. On a deeper level, it gives you insight into your business’ potential for growth.
As shown in the infographic below from the referral marketing gurus at Ambassador, 65% of new business comes from referrals. Yowza. So it follows that if your NPS is low, your potential for growth in the near future is not terribly bright.