One of the great things about featuring Webs user example sites as long as we have been is that we get to see how they change over time. Once such example comes to us today from Kim & Ellory’s Kitchen, a personal chef and catering service run by a husband and wife team.

We first featured Kim and Ellory’s site in June, 2011. At that time, their company’s website looked like this:

Since then, as their business has evolved, so has the style of their website. Here is their website today:

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Have you ever told a friend about a trendy new bar you heard of that you think they’d like, only to be regaled with a horror story about bad service and food poisoning after they visit it? So embarrassing. And if you think it’s scary going out on a limb to give advice to one friend, can you imagine how a search giant like Google or Bing feels?

Everybody hates giving bad recommendations, and Google is no exception. That’s why Google’s search ranking algorithm relies so heavily on a website’s ‘reputation’ around the Internet when delivering search results. Especially since its Penguin and Panda updates, Google has looked at how many people find a website useful and share-worthy as an indicator of how highly Google should rank or recommend it in search results. That’s great for big brands with huge audiences, but how can small business owners compete?

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It’s that time again–no, not Peanut Butter Jelly Time. It’s SEO time!

I couldn’t in good conscience explain the basics of SEO, talk up the benefits of SEO, consider SEO Myth vs Reality and then leave you holding the bag, wondering what to do next. In this article, I aim to point out the single most important element on your website’s pages that can help you be found in and more visible to search engines.

Title Tags

You may be asking yourself “what in the world is a title tag?”

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This week’s Webs user example site comes to us all the way from Zambia!

Some websites offer splashy products that are easy to photography and are universally exciting to people browsing the web. For the owners of these websites, making a visually appealing website that people will want to browse is a snap (especially when you have a snazzy drag-and-drop sitebuilder…)

For Mutwile Enterprises, the situation is a little different. In their own words, Mutwile is a group of companies involved in the “infrastructure development, fluid/ lubricant handling equipment, and logistics sectors of the Zambian economy.”

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The beginning articles in this series focused on SEO Basics and the Benefits of SEO. In the first article, I stated that for some, SEO has caused a lot of confusion and frustration. This confusion and frustration is the result of an overwhelming amount of misinformation and the perpetuation of outdated SEO practices.

As of writing this article, Google returns over 35,000,000 search engine results for the keyword search, SEO. With so much written about the subject, it can be hard to distinguish fact from fiction. So, today we’re going to do some SEO myth busting and finally lay to rest some of the most common myths circulating.

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Happy Wednesday folks! We’re halfway through the week and that means it’s time for another great example site from a stand-out Webs user.

This week we’re taking a look at the website for RSM Montessori School in southern California. Usually we’ll pick out one thing that a site is doing well and discuss that. However the main feature of today’s site that stands out is how comprehensive it is. The site’s owner is clearly engaged and is using many of the tools available through Webs’ SiteBuilder to create a great experience for visitors.

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Now that you’re familiar with the concept of SEO and what it does, it’s time to build upon that foundation. Part two of this series aims to show you just how critical SEO is to your online success by discussing its benefits.

If you didn’t get the opportunity to read the first post in this series, Search Engine Optimization 101, I highly recommend giving it a quick read. It will give you a very basic foundation for what people mean when they use the acronym SEO and why it’s important to your business.

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Our series on How To Make a Website has come to an end, so it’s time for our next topic. Being that it’s February, it seems only appropriate that we take some time to talk about those three little words…

No, not those three little words. We’re talking about Search Engine Optimization, people. To help you navigate this important and tricky topic, we have guest blogger and Webs’ resident search marketing expert, Collin Tate.

An Introduction to SEO

There are few topics that have caused as much confusion, frustration and curiosity as Search Engine Optimization (SEO). Whether you’re a professional writer, passionate blogger, seed-stage startup or established business, SEO is critical to your online success.

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Today’s example site comes to us from Jacob Jesuthasan, an English photographer. We’re always happy to come across photography portfolio sites from our users; because it’s so easy to add slideshows and galleries, Webs is a great platforms for artists to showcase their work.

The portfolio site of Jacob J Photography is a great example. Jacob chose a very simple template to customize that will really let his photographs shine. The background complements his subjects and style very nicely.

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For the rest of the month of February here on the Webs blog, we’re going to be talking about Search Engine Optimization, and how it can make all the difference in the success of your small business website. But, being that today is the day after the Super Bowl, we’re aware that your small business marketing mojo might not be at 100%.

So how can you feel like a good marketer and still keep the celebration (or wound-licking) going? A Super Bowl ad roundup, of course. Luckily, Mashable has put together a handy slideshow with the big ads from the big game all in one place.

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