Since we began this week talking about user-friendly website navigation in our How To Make a Website series, it’s only fitting that today’s Webs user Example Site should set, well, a good example.
RentMatrix, an online rental payment solution, has a clean and easy to navigate website that provides plenty of information in an organized fashion. There are a number of things going right with their navigation:
First, there are just 6 options to click on, and only one level of navigation. As we said in Monday’s blog post, multiple navigation levels can be a great way to organize and prioritize information for visitors if you have a lot of it. However, if you can slim down your content to fit on just a primary level, it’s much easier for visitors to see what’s available at a glance.
Next, RentMatrix uses a “tab” treatment for the navigation bar that easily serves to locate the viewer and let them know where in the site they currently are. When one area is clicked, it becomes highlighted in a tab color that extends down to the rest of the page, and the font color also changes to red for added impact.
Finally, each page has a clear title under the header image that reinforces the subject of each page for first time visitors. Sometimes when page owners leave titles off, it leaves it up to the viewer to go up to the navigation to see where they are in the site, rather than being able to see clearly from the body of the page they’re reading.
What are some of your pet peeves or favorite treatments when it comes to small business website navigation?