The 2012 holiday shopping season is off to a record start, and there’s still a lot of shopping yet to be done in the month of December. With the big box stores’ Black Friday and Cyber Monday sales out of the way, this may be the perfect time for small businesses to fill in where those major retailers disappointed consumers.
The infographic below from LivePerson shows some key holiday shopping trends and attitudes that can still be useful through the rest of this year and in your planning for the 2013 holiday shopping season.
A few interesting takeaways:
- 68% of shoppers plan to spend more this season, mostly on clothing, electronics, and toys.
- 63% will do the majority of their shopping online…how’s your ecommerce web store looking these days? If you don’t use your small business website to sell directly, you can still be sure to show off all of your offerings and make it easy for customers to contact you and place an order.
- Consumers are becoming more and more reliant on social networks when researching and getting ideas. So make sure your Facebook timeline, Twitter feed, and Pinterest profile are up to date!
- 25% of shoppers will use their mobile phone to make a purchase. How is your website’s mobile site looking these days?
How else can small business owners take advantage of the holiday shopping season?