It’s the middle of the week already! Time to take a look at another great small business website created by a Webs user.
Designkandy is a small custom stationery and art business in California. The owner, Simone Klein, has created a very elegant website to showcase her talents, entice customers, and link them to her Etsy and Zazzle stores.
There are a lot of elements on Designkandy.com that work to present a professional image. Follow Simone’s lead by:
1. Customizing your theme. When you’re building your custom website, choosing a basic theme is just the first step. Once you’ve made your selection, there are many ways to customize it to project exactly the look and feel you want. Start from the ground up by choosing from hundreds of images, textures and colors for your site background. Next, browse dozens of web safe fonts for your header, footer, sidebar and copy. You can then customize the color of the font in each of these locations. This is a great way to achieve a look that really reflects what your website is about.
2. Reinforcing your brand. Putting your logo front and center and choosing colors and fonts that reflect that image is a great place to start. From there — depending on your tech skills — it’s possible to use images you’ve created to reflect your brand in other areas, like your social links. Simone has created custom links here that use her logo colors and go well with the rest of her site. This is easy to do in the Webs SiteBuilder by creating the images you want to use for your links, uploading them, and linking them to your social profiles.
3. Providing language and photos that show off your business. An engaging “about us” section is a good way to pique the interest of your visitors and show them your personality. It’s also important to show good quality images of your product (if you offer something tangible). This creates credibility for you and your brand, and makes your visitors feel like they can trust you to deliver. Designkandy uses an image carousel to show images with text that serve as ads for each product.
4. Creating a custom domain name. Though having a custom domain is not required, it’s a great way to project a professional image. It makes your site more memorable for visitors, and it reinforces your credibility to have email addresses that match your business, instead of a personal email address. It also serves an important SEO purpose, making it easier for search engines to rank you and deliver traffic to your website.
5. Considering a Premium account and going ad-free. Premium Webs sites have no Webs branding in the footer, giving them a more professional appearance.
What are some other things you notice on Designkandy.com or other small business websites that makes them feel more professional?