While it’s important for anyone with a successful web presence to also have a good mobile-optimized version of their site, this holds especially true for businesses that sell their products directly over the web.
Currently, US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Hubspot).
With that in mind, if you are not offering customers who prefer to browse the web on their mobile phones a way to buy from you, you’re essentially leaving money on the table.
Today’s example site, jewelry seller Peplum Blanc, does an excellent job maintaining a both a full ecommerce store on the web and a great mobile shopping option for their users.
So what makes for a good mobile ecommerce site? Here are 5 things to keep in mind when creating yours:
- Above all else, make it user-friendly and easy to navigate. Provide as few navigation options as possible to avoid clutter, while still giving your visitors the information they need. Peplum Blanc’s mobile site gives 4 navigation links: Store, Contact Us, Services, About Us. This keeps the smaller viewing area of a mobile phone uncluttered, and directs users through your sales funnel efficiently.
- On a similar note, if you offer a search feature, put it front and center. People tend to be out in the world when they’re using mobile phones, so their attention is easily grabbed by something else while they’re shopping with you. The more time they have to spend searching to find the search bar, the greater the chances they’ll become distracted and abandon your site before they buy. (Webdesignerdepot.com)
- Keep the graphics light and optimize your website images to the smallest file size that still looks attractive. This will cut down on loading time and decrease the chances of losing a buyer to frustration with your site.
- Make sure your branding is as consistent as possible between your full website and your mobile site. This is especially important for users who find your mobile site through a search, rather than typing it in directly. If they come to your site and are not immediately sure that they’re found your official store, they are a lot less likely to stick around and make a purchase with you. This is one point where Peplum Blanc has come very close, but they are missing a logo at the top of their mobile home page. Otherwise, they’ve used consistent color and imagery effectively.
- Finally, offer good customer service and contact information. This is key regardless of the ecommerce platform, but it is especially important with mobile. Because mobile is newer and less widely used than home internet, people tend to feel a little less confident when shopping on a mobile site. So make yourself available right off the bat. What support options do you offer? What is your return policy? Phone number, email address, social media profiles? Make sure it’s all right there at their fingertips.
Do you sell your items via a mobile web store? What additional advice might you have?