While it’s important for anyone with a successful web presence to also have a good mobile-optimized version of their site, this holds especially true for businesses that sell their products directly over the web. Currently, US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Hubspot). …
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If you even begin typing in a search for spam terms to avoid in email subjects, it becomes immediately clear that email marketers spend a lot of time worrying about getting past spam filters and in front of their readers. But as Hubspot recently pointed out, there are really 2 …
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This is the final post in October’s branding series. So far we’ve talked about defining your unique selling proposition, finding your brand’s tone of voice, and reinforcing your brand in your online spaces. Today we’re going to discuss hot to protect your brand once you’ve established it. First, let’s talk …
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Another Wednesday is upon us, and it’s time for another great example site created by a Webs user. This week we’re featuring the online portfolio of model Patricia Olufemi. Because a portfolio site is, by definition, a collection of images from different sources, it’s easy for them to turn out …
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Our branding series continues today as we look at how you can reinforce your branding with your digital presence – your website, mobile app, social media, etc. When people think about “branding” they often think about something concrete and physical, like their identity package. That is to say their logo, …
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We’re halfway through the week, which means it’s time for another great Example Site created by a Webs user! This week’s site is Stockyards Saloon in San Antonio, TX. As a popular live music venue, Stockyards is likely to get a lot of questions from their visitors. It’s heartening to …
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If you’ve been anywhere near a television lately, you’ve likely seen Microsoft’s newly minted commercial for Windows 8 – their latest operating system launching on October 26th. This new ad is a departure from their usual advertising spots in that it is, well, really good. See for yourself: It’s no …
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Throughout October on the Webs blog, we’re talking about branding for your small business. Last week, our infographic offered advice on finding your Unique Selling Proposition. Today, we’re talking about Tone of Voice. Whether you’re creating a new company from scratch (congratulations!), or you’re re-branding your current one, perhaps the …
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Happy Hump Day Everyone! Images usually make up a sizable portion of a website and can often communicate quicker than words. Therefore its significance, like the images themselves, can almost not be ignored. In this week’s edition of Example Site Wednesday, we will take a look at Design Kandy’s effective …
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Surprise! You are now the proud owner of a newly-redesigned LinkedIn Company Page. (Assuming that your company already had a LinkedIn presence, since you’re a savvy social marketer.) While this is exciting news – especially since the networking site previewed the new pages in August for a few top brands …
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