Happy Wednesday Everyone! For this week’s edition of Example Site Wednesday, we will be taking a look at D’Natural and their website dedicated to selling African jewelry, clothing, accessories and a variety of other custom-made African goods.

So, you want to sell goods on your website, but you’re not sure what some of the best practices are for doing so? Let’s take a look at some of the successful ways D’Natural uses certain site tools to effectively sell their items…

Featured Products: Whether you are promoting new items on your site or simply want to showcase some items you have on sale or discount, spotlighting certain products on your homepage will catch the attention of the shopper and increase sales.

Payment Types: D’Natural uses numerous links and buttons to showcase how customers can make a payment. They are showing on various pages throughout their site that they accept Mastercard, Visa, American Express and more through PayPal. It’s important to give your customers confidence that you have a secure payment method on your site.

“Add to Cart” Button: An important quality of any website, whether it’s selling  a product or not, is making sure your user experience is as simple as possible.  Make your customer’s shopping experience on your website easy by using an “Add to Cart” button.

Shipping Information: Providing information on shipping fees, dates and warrantees is critical. It also tells the customer you’re upfront and credible about your terms and conditions. If a purchased item is stolen or damaged while in its shipping phase and you have not provided any of this information, the customer can hold you responsible, leaving you having to refund or credit them back.

Contact Information: Allow your customers to be able to contact you in case of any questions or comments. The last thing you want is to have a customer who leaves your site due to dissatisfaction or confusion.

Customer Feedback/Testimonials: By providing real life testimonials of prior and existing customers, you give new visitors an honest account of your services. Highlighting  this information can boost your reputation and credibility.

Do you sell goods on your website? If so, what strategies work for you?

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