As we discussed earlier this week, 2012 is shaping up to be a record breaking holiday shopping season for online retailers. The eMarketer study illustrated in the infographic below projects sales will reach over $54 billion this year. How will you take advantage of the upward trend?

With the holiday season not too far in the distance, I would like to dedicate this week’s Example Site Wednesday to online shopping. As it is every year, web stores and online purchasing have proven to be dominant means for shopping. This is great for all of you small business …
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For anyone scratching their head and wondering why we’re bringing this up just days after the Fall equinox, read these words of wisdom from Michael Klein, Adobe’s Director of Industry Strategy: “At this point in time everybody is locked and loaded in many shapes and forms. If you haven’t already …
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On Monday we talked about the value of great online reviews and how to get more of them. The tradeoff (because there always is one) is that you also open yourself up to negative feedback in this process. Positive reviews and a solid presence online are well worth the price, …
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Happy Wednesday Everyone! For this week’s edition of Example Site Wednesday, we will be taking a look at D’Natural and their website dedicated to selling African jewelry, clothing, accessories and a variety of other custom-made African goods. So, you want to sell goods on your website, but you’re not sure …
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In a lot of small business marketing articles, you’ll be advised to decide which is more important to you: quality or quantity. And while that can be good advice in some situations, your online review presence is not among them. Of course you need quality, 5-star reviews – that’s a …
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People often envy those who are able to work from home, noting how much easier the workday would be if they could do the same. However, a recent study by OnlineDegrees.com suggests that working from home is on the long list of things easier said than done. (See infographic below) …
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Another Wednesday has arrived, which means there are only a few days left until the weekend! It also means that we have another delightful website to share with you for this week’s Example Site Wednesday. Today, we showcase Lennox Tartan Design and a beautifully composed website, dedicated to interior design …
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When faced with the ever-growing list of social media sites, it’s sometimes tempting to turn tail and run. But the latest research suggests that it’s much better to maintain an active presence on just a few leading sites than to walk away from social media entirely. A recent article on …
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Whether you’re just starting out or thinking about re-imagining your business’s brand, taking the time to create a well thought out and cohesive identity for your business is crucial. A recognizable, appealing identity helps your customers better understand who you are, and ensures you’ll stand out in a crowded marketplace. …
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