Whether you have an established small business or are just getting started, you should have a website as an outlet for sales/and or to serve as a platform for showcasing your products and services. The problem you might face is actually getting people to visit your website. People need to know that your website exists, and they need to know how to find it.
What follows are some suggestions for promoting your small business website so customers and potential customers can find you online.
SEO, SEO, SEO. Search engine optimization (SEO) is the art of tweaking your website so that it achieves a high ranking in search engine results. You want your small business website to rank as high as possible, because many searchers click on the first links presented to them, and rarely go beyond page two of the results. You can start by discovering the vital keywords that best pertain to your small business and incorporate them into the content of your website. That is just one tactic for improving your SEO performance, and others can be found in our SEO 101 post.
Social media. Social media is everywhere these days, and your small business should at least have a presence on the biggies, like Facebook, Twitter and Pinterest. Take advantage of social media to promote various aspects of your small business (new products, news, offers, contests, sales, etc.) and include a link that will take the audience to your website. Not sure where to start, check how to publish your website on the Facebook fan page.
PPC campaigns. If it works with your budget, look into dabbling with pay-per-click (PPC) campaigns to get your small business website more exposure. These are the ads you see on the right side of a search result page, which are based on the relevance to the terms searched. As with SEO, the wording and keyword usage in these ads can be played with to see what yields the best results. Your website address is included as a link in these ads, which will bring customers to your site. Did you know that new customers that purchase Webs premium services get advertising credits to get their PPC programs started?
Print materials. Any print material you have for your small business, whether it be business cards, letters, billing notices or flyers, your website address should be printed on all of them. This may seem like a subtle approach, but it is beneficial to get your URL out there in as many places as possible. Ready to start creating your own print materials? Check out offers from Vistaprint.
Craigslist. Advertise your small business’s products and services on the popular classifieds website and include you website address in the content. This will present your small business website to an audience that may not normally be exposed to it.
If you are looking for additional ways to promote your website online, check out our blog post that lists 20 free places.