By now, most of us have seen the square barcodes stamped on everything from magazine ads to shampoo bottles to t-shirts. And with their seeming rise in popularity, many small business owners wonder, should I be using them too? The answer is still a resounding “maybe”. Key factors to consider …
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For this week’s Example Site Wednesday, we are going to take a look at KGAS Radio, a website dedicated to the radio station that provides East Texas with the latest news, music, weather and local happenings. Though the website has several strong points, today we’ll focus on the site’s use of …
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With new marketing channels popping up daily and more and more studies singing the praises of “new media” marketing, it’s easy to let your traditional marketing efforts fall by the wayside. But just as relying solely on the tried and true is a dangerous strategy, so is putting all your …
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At last count, there were 955 million users on Facebook. And if you have a Facebook Page, chances are some of those users have seen it – and even better – liked it. Now, how many of them have seen your website? Most small business owners are aware that Facebook …
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It’s Wednesday morning, and that means it’s time for another great example site built using SiteBuilder3. Today we’ll take a look at the website of Wizard Screens and Gutter, a family-owned business located in Utah. There are three really successful elements of this site that stand out most: Usability, Imagery, …
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Wondering how to finance your new business venture? Whether you’re just getting started or considering refinancing your small business, there are lots of options to consider. In the infographic below you will find: The strengths and weaknesses of 7 common sources of capital A breakdown of the three most common …
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There are thousands of articles in the blogosphere today about creating shareable content for your business in the hope that it will go viral. And while posting articles, photos, and videos on your website, blog, and social media sites is certainly a crucial practice (see Why Content Marketing is Important …
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Another Wednesday has approached us, which means it’s time to showcase another well-made website. Today, we will be taking a look at Kikulu, a nonprofit website that seeks to create awareness and involvement among children at home on how they can each help make a difference. Upon landing on the …
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Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting: Where visitor’s eyes go first when viewing your website? Which assets catch your eyes the most? Major …
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This week we are showcasing a site from the Westfield Music School, a privately owned music school located in Western Massachusetts.  Their website is not only an informative and resourceful tool for customers, but it looks fantastic as well. Using thoughtful organizational design practices, including a consistent and appealing header …
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