You have taken the time to start and build your website, and are ready to start driving significant amount of traffic to your website. Now is the perfect time for you to start thinking about creating a domain name strategy.

Let’s start with basics. A domain name is the address of your website. Previously, we have posted information about how to pick the right domain name for your small business/website and the importance of securing your domain name early on.

We all know that the best possible scenario for any business is to get a domain name that matches the name of the business or blog. But if that’s not available, there are other things you can do to help get the traffic that you desire to grow your website. This is where a domain name strategy comes into play.

SEO helps you take steps in order to ensure your website stands out from the rest in search engine results. A fundamental part of SEO marketing is to obtain a good custom domain name for your website.

Most people when starting a search online will search for the basic description of what they are looking for. If they are looking for a specific business, they will type in that business name. If they are looking for a product, they will type in the most common name used to describe the product.

So what can you do if you are ready to purchase a domain name and someone already has the URL you want? Think about how people search and what keywords they could use to describe your business/product. For example if your company name is Tellulose and you sell flowers, some options for possible domain names could be “TelluloseFlowers” or “TelluloseFloral”. To decide which of the two options fits best, you could search using Google’s AdWords Keyword Tool to determine which search term is used most often. Selecting a domain name with keywords that are searched most often can help increase your website traffic. Many companies already do this, for example www.krispykremedoughnuts.com redirects to www.krispykreme.com.

Ready to get your own custom domain name? Upgrade to a Webs annual premium account and get a free custom domain name.

Until next time,

Happy Site Building

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

8 Responses

  1. Reply
    thwe
    Jul 17, 2012 - 02:52 AM

    Welocme to glory time

  2. Reply
    angles @video Production Company
    Jul 17, 2012 - 03:35 AM

    website domain name make a huge impact on the basis of SEO. As according to seo, if website domain name need to be consist of one of main keyword of your website.

  3. Reply
    Raheel @ Hilarious Jokes
    Jul 20, 2012 - 12:38 PM

    Good to know this, Irina. But does the presence of keywords in the subdomain help too? I’ve created a jokes blog at blogger but it doesn’t attract many visitors. I’ll be thankful if you could be of some help!

    • Reply
      Irina
      Jul 26, 2012 - 11:53 AM

      @Raheel: Yes, keywords in subdomains do help. However please keep in mind that your subdomain will be competing with other dedicated site domains.

  4. Reply
    Sergey
    Jul 22, 2012 - 04:53 AM

    If your name is not so well known, and the goods and services set or desired name is already taken, try to choose a short and sonorous name, which would be easy to remember. Hurry up! Even if now you do not need a website, it always needed then! The good name of a great advertising, easy search, a memorable address.

    In any case, the presence of the keyword in the domain name increases the relevance of all pages of your site on all queries containing the word. This factor must necessarily involve, if at all possible.

  5. Reply
    Andrew picker
    Aug 10, 2012 - 02:42 AM

    On page Seo and Off page seo is very important for marketing and optimization of a website in search engine and do follow link building will help for increasing page rang.All these above need to think link must have to latest panda and penguin friendly or not.
    http://www.aamion.com/

  6. Reply
    Andrew picker
    Aug 10, 2012 - 02:49 AM

    We should use easy and related domain name that people easily understand whats this website about and get support from latest seo update.
    Related link building also help to increasing page rank and alexa rank as well.
    http://www.aamion.com/

  7. Reply
    Jason D. Reese
    Aug 20, 2012 - 12:12 PM

    my site which gets hits but not regularly, how do i get more hits on a regular basis?

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