You have taken the time to start and build your website, and are ready to start driving significant amount of traffic to your website. Now is the perfect time for you to start thinking about creating a domain name strategy.

Let’s start with basics. A domain name is the address of your website. Previously, we have posted information about how to pick the right domain name for your small business/website and the importance of securing your domain name early on.

We all know that the best possible scenario for any business is to get a domain name that matches the name of the business or blog. But if that’s not available, there are other things you can do to help get the traffic that you desire to grow your website. This is where a domain name strategy comes into play.

SEO helps you take steps in order to ensure your website stands out from the rest in search engine results. A fundamental part of SEO marketing is to obtain a good custom domain name for your website.

Most people when starting a search online will search for the basic description of what they are looking for. If they are looking for a specific business, they will type in that business name. If they are looking for a product, they will type in the most common name used to describe the product.

So what can you do if you are ready to purchase a domain name and someone already has the URL you want? Think about how people search and what keywords they could use to describe your business/product. For example if your company name is Tellulose and you sell flowers, some options for possible domain names could be “TelluloseFlowers” or “TelluloseFloral”. To decide which of the two options fits best, you could search using Google’s AdWords Keyword Tool to determine which search term is used most often. Selecting a domain name with keywords that are searched most often can help increase your website traffic. Many companies already do this, for example www.krispykremedoughnuts.com redirects to www.krispykreme.com.

Ready to get your own custom domain name? Upgrade to a Webs annual premium account and get a free custom domain name.

Until next time,

Happy Site Building