This week we feature a website that helps to reduce stress, one client at a time. The Silver Sage Spa  is where health and beauty walk hand and hand, NATURLLY! When you visit this website you are instantly overcome with a sense of peace and serenity within their welcoming atmosphere. Let’s take a look at what makes this website soothing.

The color scheme is welcoming and serene; the website tagline sets the tone for the website and gears you for a soothing website navigational experience. This website is professional from top to bottom. What we really like is the “Rates & Services” page, a good example of how you should list your services effectively.


We have all heard the impression that starting your own business is a labor of love. Have you ever wondered how much love does it really take to start a business. How many hours on average small business owner spends on their businesses and how these hours impact their lifestyle?

The following infographic depicts survey results that quantify the number of hours entrepreneurs work when compared to an average employee. Plus, it breaks down the impact long hours have on personal relationships, happiness and retirement.


We are planning a website maintenance outage on Sunday, May 20th,2012 at 3:00 PM – 7:00 PM Eastern (-5GMT).

During this maintenance period, you will be unable to login to to edit your website.  If you have invited people to be members of your site, they also will not be able to login on your website.  Not to worry, this maintenance will not impact the accessibility of your site for your website visitors.  Your site will still be available on the Internet during this period, you will just be unable to login and make any updates to it.


How many times have you heard the phrase “A picture is worth a thousand words”?  Maybe because there is an exceptional amount of truth to that statement, pictures have the ability to communicate ideas and feelings a lot faster than text. That is why it is really important to find good high quality images to improve the overall impression and effectiveness of your website. We have gathered some great sites to help you find the right stock image that can invoke the proper positive emotions from your visitors.


Have you ever been driving and noticed something was just not right with your car, the panic in your stomach as you hope you get to your destination before your car gives out? We have all been there in some fashion or form, and for this Example Site Wednesday we are highlighting a small business website that is there for their customers in their time of need.

MG Towing is a full service tow truck company serving the Orange County area in California.

In addition to have a simple and clean layout, the site owners did an exceptional job taking advantage of the main header area of their website.


When asked about what draws one to a potential mate, the stock answer is usually “personality.” But one can argue that there has to be some kind of physical attraction that leads to getting to know that personality.  The same could be said about a small business website, as they could offer great services (the personality), but appear too small and unprofessional (the physical). A small business website that appears exactly that — small — can be off-putting and turn away some customers before they learn about all that is offered. This is especially true for customers that are unsure if they can trust transacting with a small business.


Have you ever noticed that the way you view a new website and read its content is not the same as if you were reading a book or a newspaper? The reason for this difference is that people scan websites instead of reading every single word. There have been a number of studies conducted to determine the various patterns people use to scan website.

The good news is that you can utilize this information to your advantage in order to help improve your website’s usability and readability. Regardless of the purpose of your website, placing important content in the spots that get scanned the most can help to boost your conversion rates.


It’s the middle of the week and you know that means, EXAMPLE SITE Wednesday!

This week we will be showcasing R&N Electric, Inc., a family-owned and operated contracting company serving clients in Sparks, Nevada.

In addition to having an easy to navigate website with clean layout that takes advantage of correctly utilized typography, R&N also execute the following two key points well:

  1. Solid Testimonials Page – Potential customers want to see if you run a reputable business/organization. Thus, make good use of your glowing reviews and show your potential clients that you are indeed honest, reliable and an expert in your field. When organizing testimonials put your best foot forward and use testimonials that can help to simplify the buying process for potential clients. Make sure that you do not outwardly ask for testimonials, it is better to ask for feedback from your customers which can lead to more genuine responses.
  2. Synced Social MediaPresence – Online world is expanding rapidly. Today in addition to having an updated website it is important to keep an active social presence. Make sure to link your social media accounts with your small business website. R&N Electric, for example, put a link to their Facebook page in the navigation menu. Don’t forget, you can even embed your website on Facebook! With Pagemodo you can gain fresh website exposure to an audience that have yet to see your website by easily publishing your website to your Facebook page. Find out how to start here.

We hope you these tips can help to enhance your website and lead to better quality leads, and we would like to thank R&N for having such a wonderful website.


We are all familiar with taglines, especially the most notable and iconic ones. 7-Up is “the uncola”. Nike wants you to “just do it” Chevy trucks are “like a rock.” General Electric says “we bring good things to life.” Taco Bell wants us to “think outside the bun.” Just because you own a small business website and not a large corporation, does not mean that you cannot benefit from the use of a tagline.

A tagline can give the name of your small business website an extra meaning and possibly pique the interest of potential customers. Coming up with the ideal tagline takes creativity, brain power and patience. You don’t want to rush out and use the first thing that pops into your head. The use of a tagline that isn’t well thought out could backfire and become a turn off for customers.


This Wednesday we are getting down and dirty with Medina, a small family business in Medina, Ohio. First off we would like to congratulate them on their expansion, their first shop opening this fall. As you can see from their homepage photo, no job is too big for Medina’s and maybe that is the reason for their ongoing success.

The site owners do a great job of using font types and sizes to highlight important content while creating a visual sequence for their visitors. We also love seeing such a strong ‘Call-To-Action’ message on the homepage, great job in engaging your visitors.



Layout Style

Header Style

Accent Color