Don’t look now but there is another hot shot social media site out here. Pinterest is the name and pin-boards is its game. The beauty of this service is its ability to bring many diverse people together not through words but visual boards. Users on Pinterest rave about the ease of use, the ability to be creative and the advantages of the organizational tools of the site.
Many Businesses are also using Pinterest to drive web traffic, according to Shareaholics latest referral traffic report: Pinterest has sent more referral traffic to other websites than twitter in Febuary. So if your business thrives off of website traffic to generate leads and sales, Pinterest is definitely a platform your company needs to take advantage of. This article will show you how you can use this social media platform to increase your brands awareness while generating leads and website traffic.
First things first, you need to be introduced to the language of this new site:
- Pins: Images, articles or videos uploaded via PC or found anywhere on the web, that are added to Pinterest.
- Boards: Just like a poster board, or collage these are where you place your pins. Boards are sorted into categorgies or subjects like food, sports, or ‘products I like’ etc.
- Like: Just like Facebook, you choose to “Like” a pin and Pinterest conveniently places your Likes into the ‘Like Section’ of your profile.
- Re-Pin: When you add an image you find on Pinterest onto your board, when you Re-Pin the user who pinned the image first is credited.
- Pinner: A user on Pinterest.
- Follow: You can follow Pinners that interest you, and you can receive their latest updates on the Home feed of your profile.
- Mention: You can mention other Pinners in the comments of your pins by using the “@” symbol and adding the username of the Pinner.
To see an example of a Pinterest board, check out Webs Pinterest account.
How to optimize your Pinterest account:
- Use twitter hashtags and keywords to drive SEO rankings in pin captions.
- Remember to add the “Pin It” button to your website, right next to your Facebook ‘Like’ button and your Twitter “Tweet” button. Here is an article by Pinterest on how to do this (http://pinterest.com/about/goodies/)
- Make sure that you create a detailed description of your business and be mindful of the keywords that you use for SEO purposes. Don’t forget to make sure the button that says “Hide your Pinterest profile from search engines” is turned off.
- Add your website URL to the pins you post on your boards so that you can increase web traffic.
- Sync your Facebook & Twitter accounts to allow for your Pinterest content to post on these networks; this is a great way to let your followers know you’re on Pinterest so they can follow you.
- If you are Pinning a product, add a “$” or “£” followed by the price of the product in the description of a Pin. This will allow for your products to be displayed in the ‘Gift’ feed and this is where pins are grouped into price ranges.
Establish Your Brand on Pinterest:
- Follow: Follow Pinners and Pin-Boards that are within your industry and that interest you; doing so will provide additional exposure for your brand within your niche.
- Quality Content: Pin distinguishable and exotic content so that you can stand out and attract audiences you normally would not have the opportunity to influence. If you are pinning pictures of your products or services make sure that you use images that are high quality and vibrant so users can repin and like your products.
- Consistency: The Internet is full of vibrant and beautiful images that can help paint your story and taste of your brand. Make sure you use that to your advantage and Pin often and consistently so users can expect fresh content from you on a regular basis, this is how you increase your followers and increase your opportunity of being found.
- SEO Captions: Make sure that you are narrating your captions on your Pins so they are SEO friendly, many users search on Pinterest for content all the time. This heightens the chance that your content will be found and it can help you increase your unique visitor traffic.
- Re-Pin: Pinterest is built around sharing content between users, re-pinning is a great way to engage with others that have the same interests as you.
Pinterest allows for all of your virtual ideas to come to life, so get creative and think of ways to add personality to your board to help your brand’s image stand out.
Here are some ideas to get you started on Pinterest:
- Your History: Create a board of the things that you feel influenced your brand and think of things you can add that have sentimental value to your business.
- Show Your Expertise: Create a board that highlights some of the newest things in your field or books that you have read that you suggest others in your field should take a look at.
- Emotional Connection: Show your commitment for a cause and devote a board that brings awareness to the cause. Include a charity you support and the different ways in which other can help out and support.
- Personality: Take some high quality photos of your employees and yourself behind the scenes. Let your businesses personality shine through and have fun, let others know that you’re human as well.
- Create A Contest: Entice your followers to re-pin a particular image from your business and offer a prize.
- Compliment: Create a board that shows the many products that compliment your brand, so if you sold smoothies it would be a good idea to have a board that shows creative looking straws to enjoy your smoothies better.
- Favorite Foods: Food seems to be one of the most popular boards searched for on Pinterest, see if you can create a board that shows your favorite meals to prepare at home.
Keep in mind that Pinterest is a community of people, so be respectful in all comments and conversations. Pinterest has conveniently listed out a set of rules to keep the playing field even and to allow for users to uphold a positive atmosphere (http://pinterest.com/about/etiquette/). We suggest taking to take the first day on Pinterest to get familiar with browsing the site, looking at what your competitors are doing and following things that interest you. Don’t forget to always be creative; this website was made for your organic creativity to shine.
Please comment below and tell us all the ways you are using Pinterest to ignite your business and create quality leads for your products!