The “About Us” section of your website should provide in-depth information about yourself, the website creator, and the purpose of your small business (if applicable). According to, “the about me page is one of the most overlooked pages in development, but highest ranked page on many websites”.

Since this page gets so much online visibility, it is important to utilize it to its full potential. Let’s start by first identifying why a site visitor might come to your about us page:

    * Curiosity about the website creator and/or the business
    * Looking for key contact information

Thus, a good About Us page should clearly satisfy both of these needs in a useful and effortless manner. To help you get started in writing/ reviewing your “About Us” page, here is a small checklist of items that should be covered by this page:

    * Your name and qualifications — Who are you? What qualifies you to run this website?
    * Business Information – What does your website/small business offer?
    * Unique selling proposition – How is your small business different from competition? Learn more about what is a unique selling proposition.
    * Business history – How long have you been in the business? How did you get started? What drives your passion for the business?
    * Contact information — Do you have a phone number customers can call? Store location? Do you have a map with easy directions to follow?
    * Social media links — Link to your Facebook, Twitter, and other social pages

Think of the “About Us” page as your virtual business card. Your about information should be easy to find and should not be hidden. Providing key information elements will help website visitors to feel more confident about you and your business.  It might make the difference between a sale and “just browsing”.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

13 Responses

  1. Reply
    Jason D. Reese
    Mar 23, 2012 - 12:38 PM

    I recently upgraded to pro. I have yet to see any difference between that and the previous two packages i bought for my company. I have video’s, audio, stills plus the web store. why am i not getting more views? Before you say it, i looked at other sites, they aren’t any different than what i do. My business is on line publishing. I want more hits , what am i doing wrong. Thank You.
    Jason D. Reese

  2. Reply
    Exclusive Giveaways
    Mar 24, 2012 - 05:49 AM
  3. Reply
    Mar 28, 2012 - 07:48 AM


  4. Reply
    Serve Needy
    Mar 28, 2012 - 10:36 AM

    As I have recently joined this site, a good experience to join this brilliant site, here one have to prove his skills to market his content for all the visitors and advertisers.
    I think the content building is very attentive work, here the site owner has to do a lot of work to become a most viewed.
    Wish best of luck!

  5. Reply
    Mar 30, 2012 - 10:48 AM

    Don’t hesitate to contact our support team directly via

  6. Reply
    Wabula Pierre
    Apr 11, 2012 - 02:27 AM

    First of all I must tell you that as I have chosen this site, I now feel that this is an occasion for me to show to the world what is not going on in my country, the DR Congo, regarding development. I would like to partner with other sites that deal with agriculture and development. How can I upgrade the Logo of my business on my site?
    Best regards

    • Reply
      Apr 11, 2012 - 10:49 AM

      You can utilize the LogoGizmo app we currently offer in the Webs App store to create your own website logo.

  7. Reply
    Apr 11, 2012 - 05:23 PM

    To be short and concise: WEBS is simply the BEST! Thanks to all the team.

  8. Reply
    StarGamer M
    Apr 22, 2012 - 08:29 AM

    Is this meant to be an update or something for pro?

  9. Reply
    Ahmed Awad
    Apr 24, 2012 - 02:57 PM

    Thank You

  10. Reply
    VS Swamy
    Apr 28, 2012 - 01:12 PM

    Thank You

  11. Reply
    Apr 28, 2012 - 07:40 PM

    Good information, heading to my page to be sure I have covered all the information.

  12. Reply
    Bright Ikechukwu
    May 09, 2014 - 03:54 AM

    Thank you very much for the free gift of a personal website. please check it out and send me your comments and advice. thank you once again and God bless.


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