You have a small business and want to expand your reach and exposure. You want to enter the land of the Internet, but you don’t know how to make a website. When deciding to make a website for your small business, there are a number of aspects to consider in order to ensure that it is as successful as possible.
Here is a list of factors that will help guiding you in learning how to build a website.
A — “About Us” page. This is the area of your website where you provide in-depth information about your small business, like history, employees and contact information.
B — Blogging. A blog is an excellent means of providing fresh information for your customers, giving them a reason to make regular, return visits to your small business website.
C — Content. When making a website, content that is pertinent to its mission and engaging for the audience is of vital importance.
D — Design. The design of a small business website should be visually appealing, and at the same time, not so “busy” that it is off-putting, making it difficult to located wanted information.
E — Email. Provide an email address for customers to easily contact you should they have questions or require more information.
F — Font. Employ a font style on your small business website that is easy to ready by all site visitors.
G — Google. It’s all about getting a good ranking in Google and other Search Engines.
H — Home page. This is the first part of your small business website that potential customers will see, so it is vital to make it informative and appealing.
I — Images. Images and graphics are great tools for making a website more visually appealing, as well as breaking up chunks of text so the content is easier to read and grasp.
J — Justify. Create a justified/aligned website that is easy to digest and navigate.
K — Keywords. Content rich with search keywords will help improve search engine rankings of your small business website.
L — Linking. Cross links throughout your small business website, as well as link sharing with other sites, is another SEO tool that should be utilized.
M — Main website title and address (URL). Make your main title (the name of your small business website) something simple and easy to remember. The URL for the site should match the title as closely as possible for recall purposes.
N — Navigation. Simple and functional navigation will help customers find the information they are seeking without an extensive effort. If they cannot quickly find what they want, they will go elsewhere.
O — Optimization (SEO). Utilize search engine optimization tactics and tools to increase the exposure your small business website will get in web searches.
P — Paragraph structure. Do not crowd your website content in large paragraphs. Keep it simple, employing line breaks to provide information in small bites that is easy to digest.
Q — Questions (FAQ). Provide your customers with a Frequently Asked Questions page. This is a one-stop shop for finding desired information about your small business website. Customers are likely to learn what they want, thus eliminating the need to contact you directly and clog the lines of communication.
R — Retail (Store). If your small business website involves the sales of merchandise, it will need a retail/store area where customers can add and manage items.
S — Social Media. Use social media entities like Facebook and Twitter to promote your small business website, announce special deals, and open a line of dialog with your customers.
T — Topic. The content of your small business website should stay on topic with your mission and not go off on tangents. Also, if you are writing a blog, make sure the topics are in line with the main function of your website.
U — Updates. Frequently update the content of your small business website to keep it fresh and give customers a reason to make repeat visits.
V — Vision. Create a vision and purpose when making a website for a small business… and stick to it!
W — Web competition analysis. Take a look-see at the competition to see what they are doing. There may be elements you want to use on your small business website, and you may discover a niche that has not been tapped into, which you can get in on first.
X — X Factor. No, not the TV singing competition. X factor as in giving your small business website that extra something that the competition is not offering.
Y — YouTube. Create videos and use YouTube as another media channel for promoting your small business website. These videos can also be shared on your website, making it more attractive to search engines.
Z — Zero to fear. Making a website for a small business may sound daunting, but there really is nothing to fear. It is better to have a rudimentary site than it is to have none at all. Improvements can be made at any time as you get a better feel for things.