When you are walking into a building for the first time, you automatically begin to think about your feelings about the establishment. Websites work in the same way, when visitors come to your site they are formulating an impression of you or your organization. In order to land a strong impression your website has to display a sense of pizzazz and style that can keep visitors interested in the main content of your website. This week’s Example Site Wednesday belongs to Scarab Pictures, a delightful website made by an artistically intuitive freelance photographer named Claire. Claire has created a website that not only showcases her talents, but does it in a way that is very innovational and original.
“I’ll make an image out of anything, everything can be beautiful if you look at it a little differently.”
Claire has created a website that not only showcases her talents, but does it in a way that is very innovational and original.
The homepage message is clear and direct to the overall purpose of the website. The navigational links are personal and positioned neatly. The ‘About Me’ and ‘Contact Me’ links have been changed to ‘Who I Am’ and ‘Write To Me’ to not only stand out, but place a personal touch to the website. Doing so helps to invite users to explore. The ‘Links’ page extends external links to her colleagues within her profession; this is a great way to establish a back linking relationship that can help your site receive more hits. The color scheme for her website sets a calm and serene atmosphere that openly welcomes you into further navigating through her website. If you take a look at her blog, you can see that Claire keeps her blog relevant and with each post Claire uproots a deeper beauty of life.
Personality is very important in not only making your website stand out, but in establishing a personal relationship with visitors.
Tips to help add/showcase personality to your website:
- Passage- Try to improve the passage, in which a visitor navigates throughout your website, you do not want a homepage that pulls users into too many directions. Offer a clear message of your purpose and lead them to the next destination of your site.
- Supporting Cast- Backgrounds for your site are not meant to be the highlight of your website. Try to make sure your background does not distract visitors and take them away from the main content of your site. A good background sets the mood for your site and makes sure your visitors eyes are easily directed to the main content of your website.
- Revise Other Web Content- Looking at other competing websites is a good method of gauging your website’s creativity level. Give your competitors an honest creativity review; figure out ways you can customize your website to be different from your competitors.
- Storytelling- Try to compose your web content on your pages like a story, like all stories there is a beginning, middle and end. Make sure that the beginning draws your visitors in, the middle effectively covers your main objective and your end has a clear ‘Call to Action’ message.
- Atmosphere- Build a good atmosphere so first time website visitors can experience an amazing first impression when they enter your site. There are certain elements that can help you build a good atmosphere such as, text font, colors, organization and unique content. Think of a great atmosphere that runs parallel to you or your organization, a good atmosphere can increase the time a user stays on your site.
The blueprint to becoming creative is to be yourself, whether you own a business, group or own a website for personal reasons. There is no better determining factor of creativity than uniqueness, so do not be afraid to do what it takes to stand out.
Until Wednesday rolls around again,
HAPPY SITE BUILDING!