6 Key Elements to a Good Website

The following information was presented during our last webinar as a guide to help website owners  take their site to the next level. Webinar was intended to be a quick 30 minute guide to provide simple to follow tips from the Webs pros regarding the top 6 key elements that make up a good website.

Key Elements covered:

  1. Good Visual Design— Design is an all encompassing word for all the visuals elements of your website — logo, font(s), white space, theme/template, layout and colors.
    Using a theme that relates to the topic of your website can help to keep you/your content on track. When it comes to design it is important to remember to use white space and think about color usage and meaning.
  2. Content— The key to a good website is providing relevant content that your readers want.  Content should answer the question “what’s in it for me?”
  3. Navigation— Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Usually this bar is along the top, as we in this one, or along the left side of the site.Should be simple to use and uncluttered. It is always a good idea to group like pages under the same topic to streamline navigation.
  4. Call to Action — The Call to Action is a set of words that urge your website visitors to take an immediate action on your website.  There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these…make sure you use actionable words.
  5. Credibility — A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you are a legitimate resource. One way you can do so is by utilizing
    verified links, clearly stating your identity and contact info,  good grammar and employing social proof.
  6. Mobile site — More and more people are looking at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Make sure your site is viewable on a mobile internet enabled device. Quick note: Webs websites are automatically converted into a mobile friendly site when you build it.

Webinar also covered 5 mistakes that could spell disaster for a website:

  1. Stale Content — Don’t let your site go dormant. Visitors and potential visitors will skip over your site when content is old and out of date — not to mention the effects this has on your search results.
  2. Too much content —  This is worse than not enough content. The more people have to read through narratives and long drawn out chunks of information,the quicker they are going to leave your site. Leave the long-windedness to your blog entries.
  3. No Photos —  Using no imagery makes your site boring and dull. Today’s web readers expect some amount of content mixed with pictures or logos and icons.
  4. Looking illegitimate — Customers when visiting new sites will come in with their guard up — especially if they have been the victim of internet fraud before.The lens of the tainted viewer is always going to err on the side of “shady site”, and even more so if the site looks like one. Organizing your content, using consistent colors, employing a theme that stays the same from page to page, along with landing pages that match email campaigns (if you’re doing email marketing) are key to making a site look legit.
  5. Being Bland – You started your business because of some sort of drive, and a story there. You spent all this time putting together a business plan and starting your company — let your site convey your personality. If you have a business where you greet everyone by name, smile and are generally happy, pick a theme and convey that. Avoid color schemes and writing that is “boring”. You have to keep your visitors attention and a bland site will get some one to leave very quickly.

Do you have an idea for the next topic we should cover in the Webs webinar? Post below for chance to be selected.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

19 Responses

  1. Reply
    newbajajpulsar
    Feb 29, 2012 - 05:50 AM

    very nice and interesting article!
    everyone like it…
    thanks for the information…

  2. Reply
    Bashar
    Feb 29, 2012 - 05:57 AM

    I have an e-mail account on the webmail, unfortunatly in the past 2 days I am not able to browes the web to check my e-mails. My e-mail manager@strongallied.com. Do you have any idea to help me to solve the browsing problem.

    Waiting your kind reply very soon.

    Regards

    • Reply
      Irina
      Feb 29, 2012 - 10:15 AM

      @Bashar: we are continuing to work with Everyone.net to get this issue resolved as soon as possible. Please note that you do have access to all your emails if you use a different email reader. Links to those readers are posted in the support thread link posted via: http://owl.li/9muZG

  3. Reply
    Desolo Sub Humus
    Feb 29, 2012 - 10:02 AM

    How about ‘stay on topic’? There’s nothing that makes a user less satisfied with a site than a site that rambles on incoherently. A page for cat pictures, a page for dog grooming tips, 3 news feeds, a contact page which only names cross streets (no city, states, or country…on phone number, email, etc.), a page of ads, 2 pages of GIFs, 4 pages of games, and a page with a broken xat chat box, and a blog with a single post (stating that it’s a blog)…talk about confusing. I still have no idea what the purpose of that site was supposed to be.

    That wasn’t the only issue with the site (lack of real contact info-when you’re on the internet, you are not a local business, you are seen globally; posting a blog entry that says ‘hi I’m a blog’ is the same as writing ‘hi I’m a chair’ on your chair, etc.), but it was definitely the biggest.

  4. Reply
    amy cygan
    Feb 29, 2012 - 04:03 PM

    I agree with all of Web’s tips! The one thing that annoys me the most is when someone says they have information and, then, when I click on the link that’s supposedly going to drive me to that information, I either get a list of twenty links to other sites who have the supposed information I’m looking for, or I can’t readily find the information on the person’s site because the site is so polluted and unbalanced with a plethora of bit content. I’ve literally landed on pages that look like a carnival act, where there are boxes stacked upon boxes, sitting next to more boxes that are juggling other boxes (you get the drift) of various content, images, and advertisements. Readers just want to find the information they’re looking for EASILY and QUICKLY, and this is usually accomplished through pattern, repetition, and consisitency. The test I use is this: Can a person scroll down my site in a hurry and quickly pull the key points from my site. Pretend your reader is only going to look for 10 seconds on EVERY page — not just on the home page. Good luck everyone!!!!!!!

  5. Reply
    Adegboyega O. Ogunmola
    Feb 29, 2012 - 05:04 PM

    Website-building, with good credibility, is the essential “on-the-web” factor, of nowadays. I’m just creating a Writer’s-innovative blog/site, but I have my centrepoint on the use of a versatile, and meaningful keywords and entries, as determinants for a far-reaching, and SEO potential. I hope to have results, in good time. Thank you.

  6. Reply
    freedom to operate search
    Mar 02, 2012 - 12:33 AM

    Website-building, with good credibility, is the essential “on-the-web” factor, of nowadays. I’m just creating a Writer’s-innovative blog/site, but I have my centrepoint on the use of a versatile, and meaningful keywords and entries, as determinants for a far-reaching, and SEO potential. I hope to have results, in good time.

  7. Reply
    Exclusive Giveaways
    Mar 03, 2012 - 12:16 AM
  8. Reply
    Irina
    Mar 05, 2012 - 09:56 AM

    Thanks Jimi, type corrected.

  9. Reply
    masubo nicholaus
    Mar 07, 2012 - 09:00 AM

    i would like to put my pictures to my website what the procedures? please help me.

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    May 05, 2014 - 04:56 AM

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  15. Reply
    Lawrence Mak
    Jul 04, 2014 - 05:16 AM

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  16. Reply
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    Jul 08, 2014 - 11:11 AM

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