Smartphones, everywhere you go now, it seems like everyone has one! People aren’t just using the internet while at home or at the office anymore. These devices are also changing the way small business can attract new customers. Have you asked yourself recently if you could be missing out on potential customers because your mobile site isn’t up to par?
Your customers and potential customers aren’t just using their devices for Angry Birds and to Facebook. They are using them as mini computers. They browse the internet; they get directions, even conduct price comparisons right there in your aisles. Think about the potential you’re missing without a mobile friendly version of your website.
A mobile optimized version of your website allows customers and prospects to reach your web presence on their phones. Just last week, someone may have come by your store, remembering the name, but not the address. Today, they are back in your neighborhood, What’s the first thing they’ll do? Google your business-name. They’ll find you, but your site doesn’t render well on their smaller screen and takes forever to load. They can’t find your location, or a telephone number and you’ve just lost a potential sale. But if you optimize your site for mobile readers, it’s really easy for them to navigate and find you.
Luckily with a Webs website, your site is automatically converted to a mobile version. It’s a win/win situation for you and customers — your site stays up to date, and in sync with what is on your full-sized version and your customer can locate you easier.
So what does it really mean — having a mobile website? Simply put, you’ve got to present a lot of info in a tiny space. The real estate of a Smartphone is a lot less than that of a computer monitor – think New York City micro-condo versus estate.
Content is king! Present information that people are looking for first. The number one reason why a potential customer could be searching your mobile website is to locate your contact information. Ensure that you prominently display your telephone number and/or your physical address location. Put that information front and center. Use good content, and white space (it helps with the spacing on smaller screens), especially around links — mobile users don’t have the pin-point accuracy of a mouse and cursor, most users are using fingers to tap around your site. Placing multiple links on top of each other can make it frustrating for readers to navigate your site.
But what if you want it to do more?
Premium users get cool features like:
- Click to Call: people can reach you from their mobile device simply by tapping your telephone number
- Integrated with Maps: Show your business address on mobile maps, making it easier to physically find you
- Gain Insight: Get stats for who is visiting your mobile site
- This is in addition to being ad-free.