You’ve taken the plunge and decided to work for yourself. Congratulations.
In the midst of doing your business plan and filling out articles of incorporation, you launched a website that you’re pretty proud of. But, did you take the time to create a unique graphic identity?
A graphic identity is a fancy way of saying Logo. Your logo is a symbol of your company. The greatest brands of the world have logos that just about anyone can recognize without even seeing the company’s name.
When you sit down to start thinking about a logo, you should ask yourself these questions:
- What do I want my logo to be?
The logo you choose for your business should have a tie into your “brand” or the products/services you provide. Think about the great logos that are out there right now, how do they symbolize the company that they “work for”?
- What shape do I want for my logo? Should you use an abstract shape? What about the geometry of your logo — round or square? Your logo should be memorable and should correlate with what it is you do. For example, if you’re a dog walker, your logo might be something as simple as your name but with a collar and leash replacing a “round letter”. Keep in mind that your logo does not always have to be a physical shape.
- What color should my logo be? Selecting the right color can make or break your logo. When first designing your logo, start out using gray scale. Once you have settled on the shape you feel passionate about, experiment with colors. Not sure which color to select? Do some research: what are your competitors doing, how do your customers feel about certain colors?
Your logo shouldn’t be something that doesn’t connect with your or your customers. Your logo should be simple, recognizable and communicate a message to the public. Additional tips on how to create your own logo.
Not sure about where to start? Check the LogoGizmo App that can help you create and design your own logo.
It’s very important that you invest time into the creation process of deciding upon and designing your logo to make sure that it reaches the audience you want to reach and has the right impact on your business.