This week we would like to showcase a website with clear calls to action: Building Repair Cost Consulting (BRCC).  Site owners also took into consideration a lot of design elements to ensure their website provides a simple way for visitors to browse.  Check it out for yourself:

Looking over this website, there is just a small suggestion we would like to offer to the owner of BRCC — try putting more emphasis on the benefits your services provide.  Adding benefit focused copy will answer the vital question all visitors seek: “What’s in it for me”.  Here are some suggestions on the type of statements BRCC could emphasize:

  • “With BRCC, you will not have to worry about overpaying contractors.”
  • “Using BRCC you will gain a piece of mind when it comes to major renovations”.

Looking to add benefits focused copy to your website? Here are a few tips you can utilize:

  1. It’s not about you — Keep in mind that website visitors want to know how you/your services will solve their problems.  Make sure the copy on your website is not centered on you but rather on the benefits your services will bring. When looking over the copy on your website, try putting yourself in the position of your clients and asking “What’s in it for me?”
  2. It’s not about the product stats— Similar to the information you present about yourself/your business, if you sell products remember not to get too technical with product features. Sometimes people want to know how the product will solve their dilemma. Putting emphasis on product benefits can help to increase your product sales. Few suggestions on benefits you can focus on when presenting available products:
    1. Does the product solve a specific problem?
    2. Is it easier to use than what is currently on the market?
    3. Will it improve their lives somehow?
    4. Don’t be vague — providing information on your website that is vague can lead to uncertainty. You do not want visitors questioning whether or not you are the subject matter expert. Thus make sure to provide information that is detailed and helps to set you apart from your competitors.
    5. Keep it short — While detailed information is important, remember to keep a critical eye on the length of information you provide on your website. Since most Internet users today scan sites for information, longwinded paragraphs are daunting and will not provide a lot of benefit. Instead, readers will ignore the posted information or worst choose to go to a competitor that has easy to scan data.
    6. Speak Clearly Man! — Always keep your target audience in mind when writing content for your website. While you know all the latest industry jargon, ask yourself if these terms make sense to your target audience. One way to test if your copy is clear or not is to get a fresh set of eyes to review it, preferably someone that is in your target audience.

Websites are a great marketing tool that can only improve with continuous tweaking and testing.  Make sure to review and test your copy on regular basis to ensure information is fresh, easy to understand and speaks directly to the customer needs.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

11 Responses

  1. Reply
    Exclusive Giveaways
    Jan 26, 2012 - 12:20 AM
  2. Reply
    Harshit Walia
    Jan 27, 2012 - 09:44 AM

    I love you Webs

  3. Reply
    Jan 28, 2012 - 06:07 PM

    Love this idea of webs having a look and giving web owners idea,it’s a great thing,it also make webs customer feel important and know they have a great team behind them giving professional advices free rather counting people in as members of webs.

    Well done for a great service and support.

  4. Reply
    Jan 30, 2012 - 06:27 PM

    Thanks for the info. For me you always strike a balance. It sure can’t be all about you but somehow the opposite can’t be too. There has to be part of the site that shows the visitors a feel of you.

    Check out my site guys

  5. Reply
    Feb 04, 2012 - 12:29 PM

    You are doing a great job guys.

  6. Reply
    Feb 05, 2012 - 04:31 PM

    You guys rock!!!!! Ciao! ;]

  7. Reply
    Feb 06, 2012 - 03:10 PM

    Wow! I think I knew this stuff, but have forgotten it. I will now go and change some of my content – I tried the “which font” calculator and I got that pretty well on my own! Keep the advise and suggestions coming! Invaluable!

  8. Reply
    Casa Albryna Lanzarote
    Feb 21, 2012 - 11:21 AM

    What great info !
    Great Site building advice from webs.
    Sharpening my Lanzarote Villa site Now !

  9. Reply
    Feb 21, 2012 - 11:41 AM

    Great Info !
    I wish they would showcase my info site with their suggestions !

  10. Reply
    Feb 21, 2012 - 02:19 PM

    nice one, i wish they can build my webs as stated.

  11. Reply
    Feb 27, 2012 - 10:35 AM

    Please don’t hesitate to contact our support team directly for assistance with your website. You can contact our support team via the support portal of your Webs account by clicking on the ? symbol.

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