Okay, so you’ve taken the plunge and created a website but have you thought about Mobile? Smartphones and tablets are everywhere and people are using them to find information and to make purchasing decisions for products and local services. According to CTIA-The Wireless Association as of June 2011, for the first time in history the number of wireless subscribers in the United States (322.9 million) has surpassed the population (315.5 million). Moreover, the wireless network data traffic had a 111% increase to 431.2 billion megabytes! What are you doing to capitalize on this traffic?
The good news is that if you have built your website with Webs, you have also created a mobile site! We have integrated our mobile site application so all sites created on Webs display properly on smartphones. It also automatically synchs with your website so you only need to make changes in one place. Read more on how to customize your mobile website.
Mobile is a new shopping channel, more and more people are making purchases through their smartphones and you don’t want to miss out on that traffic. If you run an online store, you may want to consider putting some of your advertising budget into mobile search.
Mobile is a great tool to acquire new customers and build relationships for a traditional brick and mortar store. You can work with coupon sites like Groupon or Living Social to acquire new customers, plan carefully to make sure that you aren’t operating at a loss or being overwhelmed with too many coupons in one day. If your customers are looking for you on their phone, make sure they can easily find your physical location, hours of operation and any other information necessary to do business with you.
Foursquare is a great way to interact with your customers. No matter what type of business you are, if you have a storefront you should claim your business. You can create your own specials at no cost to both attract new customers and keep loyal customers happy.
There are lots of opportunities for you to grow your business through a mobile site and mobile applications. This should be a part of your marketing plan for your business.