Nobody starts a website with a goal of it not being seen–most people want their website to show up on page one of Google or Yahoo! search engines.  This takes time.  However, we find that a lot of new website owners don’t know how to get started to ensure their website address shows up in search engine results.

You might have heard of the terms SEO (Search Engine Optimization), you might have even seen our blog post on the complete visual guide to SEO. But, do you know of the concrete steps you can do today to get your website to show up higher in search results?

Here are a few things you can start doing now to optimize your site for search engines:

1. Improve Relevancy of Your Content — Information presented on your website should be relevant to the topic around which your website is created. The key to getting higher search ranking is being consistent and relevant in your website copy. The copy you post on your website shoold also include key keywords that are relevant to your business and for which you wish to rank high in search engine resolts. Suppose you are a wedding photographer located in San Diego, California who specializes in outdoor weddings.  You shouldn’t just use a keyword like “photographer”.  You should use relevant keywords like “wedding photographer”, “outdoor wedding photography” or “San Diego wedding photography”. You can also improve your website copy by creating:

    1. Keyword Rich Page Titles
    2. Including most important keywords in the first paragraph
    3. Use keywords in hyperlinks

2. Work on Link-building — Search engines assign value to the number of other websites that are linking to you. Meaning the more relevant website that currently link to your site, the higher your website shows up in search engine results. As a wedding photographer, you might want  to get listed in sites that provide a directory of wedding service providers and trade links with another wedding services provider.  Here are few things you can do to improve your link-building:

    1.  5 suggestions to improve your link-building.
    2. Submit your website to key directories

3. Update File Names — As the popularity of image searches continues to grow, the importance of your file names also start to increase. You might wonder how a picture file you uploaded on your website can impact search results. Think about the following scenario: when people search based on a specific keyword, search engines look at your files names for matches in addition to keywords used to describe images on your website. Thus, instead of using obscure names such image_123456 think about choosing file names that contain keywords relevant to the topic of your website that also describe what is on the image, like “SanDiegoWedding”.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

10 Responses

  1. Reply
    Concrete Sealer Adelaide
    Feb 01, 2012 - 03:42 PM

    {A work mate referred me to your resource.

  2. Reply
    ian
    Feb 08, 2012 - 03:16 AM

    Thanks for the info! It is really helpful for all webmasters and bloggers.

  3. Reply
    DC web design | Web Design Fairfax
    Apr 10, 2012 - 11:06 PM

    SEO is hard work and fresh and relevant content is critical to SEO.
    some great points mentioned for small business to DIY SEO. thanks….MB

  4. Reply
    Fake Nail Company
    Apr 14, 2012 - 12:02 PM

    Good read. Didn’t know about the importance of file names. I will change mine now!

  5. Reply
    nikki
    Jul 23, 2012 - 07:41 AM

    its a fabulous website

  6. Reply
    Rosalie
    Jun 21, 2013 - 01:09 AM

    I like what you guys are up too. Such clever work and exposure!
    Keep up the amazing works guys I’ve included you guys to our blogroll.

  7. Reply
    social media
    Jul 20, 2013 - 02:06 PM

    Keep on writing, great job!

    • Reply
      David Nag
      Apr 13, 2014 - 04:56 PM

      Getting potential customers to find your website isn’t just about pushing the “Publish” button and crossing your fingers. What you really need are search engines like Google®,
      Yahoo!® and Bing™ to find you

  8. Reply
    Hakim@gmail.com
    Sep 21, 2013 - 08:35 PM

    Can someone recommend a decent electronic book on doing search engine marketing? I found a few however , they are not very finely detailed.

  9. Reply
    Kenneth desuza
    Apr 15, 2014 - 02:07 AM

    thanks to share Ideas… it’s really helpfull

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