As part of our weekly series of showcasing example sites and providing helpful tips on how you can improve your website, this week we have selected to review Pamper Parties Pittsburgh. This is a website for a mobile spa business that can be awesome with just a few tweaks.
Let’s start out by focusing on what the site owner does well. Pamper Parties Pittsburgh is a great website title. It clearly describes what the business offers and where it is located. This site also does a nice job of using relevant keywords and offering an easy to understand site description.
So what can the owner do to improve this website?
Simplification is a key — Have you ever heard the expression of KISS? KISS stands for Keep It Short and Simple. It’s a popular marketing technique that emphasizes the importance of keeping the marketing message simple in order to gain the biggest impact. This rule can be applied to this website.
To make their website more appealing to visitors, here’re our suggestions for improvement:
- Consolidate the navigation bar — Currently the website navigation bar is cluttered by links providing description for various party types.
Consolidating these pages using drop-down menus can clean up some of the navigation bar clutter. We suggest using something like “Party Options”.Discover 3 tips for a more intuitive website navigation.
- Simplify the background image — You only have a few precious seconds (if that) to entice your website visitors to stay and learn more about you/your business. Don’t distract their attention with loud background images. Remember the key is to get visitors to focus on what and who you are. Thus, when choosing a background image, select one that makes readability a snap and does not divert attention. Keep in mind that your website does not need to have a different background image for each one of your pages in order to be interesting.
- Word clutter is not your friend —Formatting of your content plays a big role on your website. Remember visitors only have a few precious seconds to evaluate your offering, making your content easy to scan will improve your chances of visitors sticking around. Using formatting tricks such as bullet points, italicizing and spacing can help.
Here’s what this website could look like with just these few simple changes:
Share your thoughts, what do you think of these before & after pictures? And remember, stay tuned…additional before/after reviews are coming!