For our next installment of the popular Example Site Wednesday posts we would like to highlight a simplistic website. Restless Native Goods is a website that is dedicated to making native American-inspired jewelry.
Using minimalistic website layout is an excellent way to put the emphasis on the product offering. Clean layout helps site visitors to quickly discover what this website is about, the type of products available, who the creators are and how to contact them.
Easily located information helps your website to make a good first impression. First impressions count in website design and in business.
1. Perception = Quality.
When visiting your website for the first time visitors make up their minds about your business within a blink of an eye. Attention span of site visitors is diminishing with every generation and if your website is perceived negatively by the visitor, you could lose them as potential clients.
We all tend to make-up our minds about items based on looks. Thus, if your website is clunky and distracting to the visitors’ eye, it can reflect poorly on your overall business. You could offer the best products and customer service, but if your website is poorly designed, you’ll be misjudged as offering something of poor quality.
2. Halo Effect.
The good news is that the opposite is also true, if visitors come to your website and love the way it looks, they are more likely to positively perceive your products/services.
So take a moment today to review your website for possible improvements you can do today to clear up some of the clutter.
Check back next Wednesday for another example site. Would you like to see your site featured? Let us know in the comments, it could be you next week!