You might have heard the term Cyber Monday before, but haven’t thought about how this once a year online shopping extravaganza might impact your website. Today, let’s cover the basics.
What is Cyber Monday?
Cyber Monday is the first Monday after Thanksgiving Day celebration in the United States. It is the biggest online shopping day of the year. In 2010 online consumers spent about 1 billion on Cyber Monday.
This year Cyber Monday falls on November 28th, 2011.
With so much revenue potential, if you run an e-commerce website it is imperative that your website is ready for the influx of potential customers.
Few steps you can take today to get your website ready for Cyber Monday 2011:
- Check Your Content— Go through your entire website to ensure all available information is up-to-date and valid.
- Inventory Levels - Check your inventory levels and update the website information accordingly.
- Link Validity - Testing your inventory is only a start; it is always a good idea to double-check all your links. This is especially true if you are linking to external sources. Remember the goal is to make sure your website looks professional and credible. If you have broken links or outdated information shoppers might not feel confident to spend money with you.
- Communication Frequency - If you haven’t updated your blog in a really long time this can send a wrong message to shoppers, leaving them questioning whether or not you are still in business. Don’t let shoppers have any doubts about purchasing from you.
- De-clutter — Don’t make it difficult for visitors to find where they can spend money. Make your path to buying on your website an easy one. One way to do so is by providing images of your featured products directly on the website homepage with links to where customers can purchase. If you have a lot of information to share, try to organize it by utilizing drop-down menus.
- Emphasize Call to Action – Call to action is a phrase or a combination of words that tells your site visitor to take a specific action. Some examples of a call to actions: “Call Now”, “Click Here”, “Act Today”, “Order Now”. Make sure you are using clear calls to action on your website so that visitors know exactly what to do. To learn how you can test your call to action go here.
Looking for more tips? Check out 5 tips on how to get your retail website ready for the holiday season.