Website Review Wednesday: Photography Sites

This week we choose to review a few of the photography sites that requested feedback.  Don’t worry if you do not have a photography website; the tips we are sharing this week holds true for all kinds of sites.

Location, Location, Location.

Once again we are seeing a number of professionally built sites that are missing a key ingredient — Location, Location, Location.

If you were selling cookies on a street and told your friends to come find you, do you think they would be able to without you providing your exact location? The same logic holds true in the online world.  Listing your physical location or area in which you conduct business is a must.

Location helps customers find you in two ways. The first is when customers search online for photography services in their area. Did you know that search engines are now using your location in order to provide you with more relevant results? Thus websites that have location information listed are going to show up higher (first) in search results than those that do not. If you are on the 10th page of results because the search engine doesn’t know where you are, then no one is going to see you and the business opportunity is lost to a local competitor.

The second reason why you should add your location information is for logistical reasons: to help your customers find you once you have booked an appointment. You are great at taking photos, thus most of your time is best spent on taking them. Don’t waste time giving directions if this is something that can easily be automated (for free).

Here’s an example website that can benefit from updating their location information. Velvet Rose Digital Photography provides their physical location via “our location” link on their navigation menu.

This link takes visitors to Google Maps. This link does a good job of providing directions, but doesn’t help much with getting found by search engines. Quick fix suggestions:

  • Add location information to the tagline of the website changing it from “Affordable Professional Photography Services!” to “Affordable Professional Photography Services in Muskegon, MI”
  • Consider updating “Our Location” page to use the Locations App that can help you to quickly provide not only your physical location, but also directions to your site visitors without taking them off to Google Maps. Best part, this app is 100% free!

Showcase Your Skills

Photography sites are created to display the portfolio of the photographer. Just like with any portfolio website, you want to put your best foot forward. Ultimately your goal should be either to gain recognition and/or book new clients.

To highlight your work, try adding a single amazing image to your home page. A great example of this can be found on Rob Clayton Photography. Check it out:

Quick tip: Think of your website as you do of a great photograph. A great photo requires the right combination of positive and negative space. It shouldn’t appear too crowded or cluttered. The same principles hold true for your website. Make sure that your personality shines through, especially on your home page and about me page.

Additionally, remember to select the best photos that showcase your skills. Each and every photo on your site should be amazing. After all, you are selling your ability to take beautiful photographs and your website should only showcase your very best.

Until Next time,

Happy Site Building!

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

17 Responses

  1. Reply
    Nov 16, 2011 - 10:13 AM

    Thanx that helps, but why would my customers know where to find me when they could just go on the Contact us button on my pages: &
    Explain please. It helps but I do not undrstand, completely.

    • Reply
      Nov 16, 2011 - 10:27 AM

      @Tom: Great question. You are right, using the ContactMe app is another way you can display your website location. Just a quick tip: Looking at your war-hammer website the “Contact Us” page doesn’t have your location information.

  2. Reply
    Nov 16, 2011 - 02:39 PM

    Anyway you can review my site?

  3. Reply
    Cheryl Berg
    Nov 16, 2011 - 05:03 PM

    Location is very important as I had someone from New Zealand want to book our band. Search words fit and on the home page we did not say Indiana. It was a nice email chat but ended without a booking. I really wanted them to pay for airfare… we would have loved to go there!!

  4. Reply
    Nov 16, 2011 - 05:13 PM

    Thanks for the tip! I always thought building pages is like doing photography. You’re considering art ang geometry too 🙂 Check out my math site guys

  5. Reply
    Nov 16, 2011 - 09:09 PM

    As someone trying to start up selling photo prints, this is invaluable information for me! Thanks! (And I wouldn’t mind you looking over my site either! =) )

  6. Reply
    Nov 17, 2011 - 03:43 AM

    Nice Review and i liked the Rob Clayton Photography.

  7. Reply
    bilgisayar kursu
    Nov 17, 2011 - 05:02 AM

    very nice good. thanks.

  8. Reply
    Gary Pickering
    Nov 17, 2011 - 09:31 AM

    The purpose of my site is not so much to get people to my location as it is to get people to come back. Because it is so easy to install widgets on WEBS, I was able to begin a Loyalty Program using PunchTab.
    Please have a look around, tell me what you think and click on Like for my Facebook page and Follow me on Twitter. Tnx

  9. Reply
    Nov 17, 2011 - 10:27 AM

    yes! Sitemap is really importen to make every visitor know where our business is placed

  10. Reply
    Exclusive Giveaways
    Nov 18, 2011 - 12:00 AM
  11. Reply
    Nov 19, 2011 - 12:04 AM

    Wow… This is a great idea Webs… Reviewing websites and giving them advice… Sooooo Wanna do my website

    We do out own video, and allllll original, no copy and paste here

  12. Reply
    Nov 19, 2011 - 04:55 AM

    Made my graphic design/personal web site 🙂 Check it out guys! Would love to hear from you

  13. Reply
    Nov 21, 2011 - 03:10 PM

    Man, I wish I knew this back when I was still into photography.

  14. Reply
    Nov 22, 2011 - 05:13 AM

    aw! i was hoping for something else oh well.
    well you could look at my site .

  15. Reply
    Johnathon Willson
    Nov 22, 2011 - 07:32 PM

    I really do enjoy seeing the sites webs pick out to review on Wednesdays and this week is no exception. The first site was nice and even though i like that midnight template, i really didn’t think it suited a photography site too well especially with the vertical navbar.

    The second site was just outstanding from the home right to the contact me page. The home page does it’s job perfectly well with the single photo telling a thousand words and no other distractions like sidebars. This guys home page to me was just breath taking! This made me worried about viewing the rest of the site, cause as we all know its such an easy mistake to put the effort into the home page and forget the rest – Well not in this case! This guys site is just as breath taking on the social page, about page, and indeed every other page. The template he chose to use is perfect and also one of my favourite webs templates. In all honesty i think Rob Claytons Photography is by far the best site webs has shown for 2011 10/10 Rob top job.

  16. Reply
    Links Galore
    Nov 22, 2011 - 10:19 PM

    Interesting post. It’d be great if we had more opportunities to advertise our sites, though.

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