How do colors affect purchases? [Infographic]

Have you ever wondered what colors you should place on your website?  Did you know that a specific color could potentially influence purchasing decisions on subconscious level? The following infographic from KISSmetrics breaks it down:

Click on the image to view full-sized

18 Reader Comments

How do colors affect purchases? [Infographic]

Ari on November 7, 2011

WOW… Who would know that the colors have so many meanings like that… Thanks Webs for this useful information! :)

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Dom on November 7, 2011

Great post!!!! I been thinking about this!

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Buxster on November 7, 2011

nice INFOGRAPHIC!

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pedro on November 7, 2011

hola grasiac por el aporte es bueno saber

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triesh on November 8, 2011

its good ang great

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tom09-10@hotmail.de on November 8, 2011

Thank you very much. Great help that was.
The only thing is that on mi websites: http://battlefront2cheats.webs.com & http://war-hammer.webs.com
Anyway great thing. Never noticed that colour was important but now that I think about it I always buy stuff that are shiny and bright (my favourite coloours!
Webs RULES!

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James :) on November 8, 2011

Getting the colour right is very important in a business because colour has more power than you think. Some colours like Red, often stand out the most and is the first colour you tend to see – that’s why it is used for Warning Signs and for the Stop traffic light so it can catch your attention and save lives. – That’s why shops often use red for Sale signs to catch the potential customer’s attention and to purchase the offers they have in-store. It also works well online if you want your customer to see a Sale or important page you have – although because red is a powerful bright colour – it shouldn’t be used to much online because a lot of things are the ‘most visible’ – what should the user click on first? So try and only use it in large quantities if you want to attract the user/customer to a specific section of your website first. Avoid using a bright red as a background because it can strain the eyes and put off the user/customer from reading your site.

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Super Duper posting, whenever I come across a blog that really has some excellent unique content I always want to say thankyou, there are so many blogs nowadays that are full of copied content.

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John Beatty on November 11, 2011

Nice post, but I don’t sell anything.

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    Irina on November 11, 2011

    @John Beatty: Looks like you are building a website for your team. You can utilize colors to create a site that visitors trust and feel comfortable sharing. Remember colors not only help websites sell but also help create a specific feeling.

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Nina on November 11, 2011

Really useful information. Without realising i picked the right colours for my site :-) Thanks webs

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Jackson on November 15, 2011

I want all colours

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kiarash on November 15, 2011

salam man kiarash hastam mikhastam site ro tarahi konam

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bilgisayar kursu on November 17, 2011

thanks.
_________________________
http://www.biltekakademi.com

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socialkik on March 26, 2012

wow this is great thing. Really useful information.You can utilize colors to create a site that visitors trust and feel comfortable sharing.

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exterior lights on March 26, 2012

Really useful information. Without realising i picked the right colours for my site Thanks this webs…………..

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Fake Nail Company on April 14, 2012

Great resource! Was a little hard to find the full graphic at first though. I will be using lots of pink, purple and sky blue on my website!

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