Holiday season is just around the corner, and now is the perfect time to start thinking about your website’s holiday promotion strategy. Why, you ask? Because the holiday season brings with it an increase in the number of online searches, website browsers and buyers.

“Ecommerce sales growth will be strong this holiday season as price-conscious consumers move more of their spending online to save money. Successful retailers will be those that can adjust their marketing efforts on the fly in response to changing market forces.”

~ eMarketer

To help you gain the most out of this holiday season, here are 5 tips to get your retail website ready for the coming holiday season:

  1. Put your best foot forward — Make sure the information posted on your website is up to date and clearly presents the most popular items you wish to promote. Don’t assume that potential browsers can find something on your website just because it is listed. For example, if you sell jewelry and you have a set that sells best and is popular this season, post a picture of it on your homepage with a link to the web store. Another way to highlight best sellers is by marking them as new or on sale in your web store:
  2. Clean up your clutter — Make it easy for potential buyers to find information they need by providing simple navigation paths. If you haven’t taken advantage of drop-down menus, now is the perfect time to think about which links on your website should be highlighted and which you can stack. For tips on how to improve your navigation bar use this link.
  3. Update your messaging and tone — Providing helpful tips about why someone should purchase your merchandise can help you close the deal. Remember, during the holiday season visitors are most likely shopping for someone else. So use their possible intent as a guideline for updating product information and explaining why the products you offer might be ideal for someone as a gift.
  4. Go social — Incorporating social channels, such as Facebook & Twitter, is not new news. However, often times retailers forget to promote their specials via social channels or even update these pages on a regular basis.  According to an article posted in Bloomberg News: “holiday shopping season found that 16 percent of respondents purchased an additional product based on their Facebook friends “liking” or purchasing a product.” If you are running a special on your website, it is always a good idea to promote it through available social channels. Don’t forget to update your fans as quantities of products change or if you notice a new trend of hot items this holiday season.
  5. Mobile is the new social — Mobile shopping is the growing trend of how buyers are searching and acquiring new products. Oracle/ATG Mobile Trends study found that in December  2010, 29% of US shoppers made a purchase via mobile device, and a whopping 48% of consumers used their mobile devices to research and browse for desired products to purchase. Thus, making sure your mobile site matches your brand’s look and feel is now just as important to your holiday success as your regular website. Did you know that Webs makes it easy for you to create, customize and maintain your own mobile site? Learn more about Webs’ Mobile Website options.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

13 Responses

  1. Reply
    Jason D. Reese
    Oct 13, 2011 - 03:53 PM

    I have original sound bites and music i want to sell how do i post samples and full copies to my website. Also i want to add paypal and credit card sales. Where can i find out more info on these issues?

    • Reply
      the Webs Team
      Oct 13, 2011 - 06:16 PM

      @Jason: You can add documents to your website using the Documents app, you can also put items for sale on your website using the web store. You can connect the web store app either to your PayPal account or Google Checkout.

  2. Reply
    ~MJIB~Co. Productions
    Oct 13, 2011 - 11:58 PM

    WE are already getting ready!! Already!!

    God bless You all..WeBS is the Best!!!

  3. Reply
    tom09-10@hotmail.de
    Oct 14, 2011 - 09:22 AM

    Please visit my websites: freewebs.com/republiccommandobestevercheats & battlefront2cheats.webs.com.
    Oh please look at it.

  4. Reply
    Mary Pellien Allein
    Oct 16, 2011 - 05:28 AM

    I was contacted by webs.com over a week ago. they said they would produce my web sit in a professional manner. Not what is there now. They also said they include marketing exposure to sites to draw business to my sight. That I would have 30 days to try it and then if I was satisfied I would then pay for the exposure of my sight on a monthly charge of $99.00.
    I have not heard from your company. I would like to know who is in charge of working on my site account and marketing plan you discussed with me over a week ago. What is the status of the account at this time.

    • Reply
      the Webs Team
      Oct 17, 2011 - 04:18 PM

      @Marry: A member of our support team will contact you directly regarding this as we currently do not have any offers similar to the one you are describing.

  5. Reply
    grinch
    Oct 16, 2011 - 08:44 AM

    i have connectected my paypal 2 accept credit cards but i need more help driving ppl to my webswite thats acttually intrested in buying my products than just trying to get samples

  6. Reply
    Important
    Oct 17, 2011 - 09:24 PM

    Please Visit This And Register This.!!

  7. Reply
    Antoine Chung
    Oct 18, 2011 - 04:48 AM

    I’ve been spending a lot of time on this site, hope ya’ll like it http://vulpineent.webs.com

  8. Reply
    precious
    Oct 18, 2011 - 06:08 AM

    webs is a site that you can’t resist so do not wait any longer

  9. Reply
    Cameron Carter
    Oct 18, 2011 - 06:03 PM

    Love your ideas in this post. I recently posted some tips for retailers to get their social media marketing ready for the holidays that could be helpful as well! http://venpop.com/2011/what-retailers-social-media-should-look-like-for-the-holidays-with-michael-kivland/

  10. Reply
    sameer
    Oct 21, 2011 - 08:45 AM

    sing into my web site nd be popular like me!

  11. Reply
    Stay Strong
    Oct 24, 2011 - 12:59 AM

    These tips could also benefit most other websites :]

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