Web and Social Domain Names

There is an old adage that “the early bird gets the worm.” Back in the 1990s, “domain squatting” was all the rage, where people not even involved with a brand would register the brand’s domain name–like the reporter who registered mcdonalds.com! Now the battle for domain names has moved over to Twitter and Facebook.

A perfect example of this came last month when a major movie rental service announced it was rebranding and changing its name. The whole campaign hit a bump in the road when they realized someone else had the Twitter handle they wanted, and that person’s tweets would have seriously hurt the brand…let’s just say they weren’t tweeting about movies!

Since you can’t buy a Twitter handle–Twitter doesn’t allow it–here are some things you should think about when snapping up your brand’s web and social names:

  • When you pick your website’s custom domain name, secure the same name on Facebook and Twitter. For example, if your business is called XYZPlants it’s a good idea to secure www.xyzplants.com for your website, www.facebook.com/xyzplants on Facebook, and @xyzplants on Twitter. If either the Facebook or Twitter handles aren’t available, then choose easy-to-remember versions of your business’s name, like “xyzplantz” or “xyzplant.”
  • While you’re thinking creatively, it’s also a good idea to buy the domains for the common misspellings of your website’s name. So a business called Kathy’s Kites might not only purchase kathyskites.com, but also cathyskites.com. Kathy can then forward cathyskites.com to the real site, kathyskites.com, so more customers find and reach her business online. Of course, you’d only use the “real” website URL on marketing materials.

For other great tips about how to grow your business in a Web 2.0 world, follow Webs and Pagemodo on Twitter at @websdotcom and @pagemodo.

11 Responses

  1. Reply
    Farrukh
    Sep 30, 2011 - 01:30 PM

    Nice tips and i follow you guys on Twitter @Myuwant

  2. Reply
    Daniel Akpasop
    Oct 03, 2011 - 07:55 AM

    What a Mind REFRESHER this is !!! Thank You Webs

  3. Reply
    Vitor Santos da Silva
    Oct 05, 2011 - 07:07 PM

    Isso é ótimo de mais com varios recursos para ajuda a gente melhor

  4. Reply
    Vitor Santos da Silva
    Oct 05, 2011 - 07:08 PM

    Isso é ótimos por que ajuda a gente a ter mais recurso

  5. Reply
    awobiyide ayodele
    Oct 08, 2011 - 05:57 AM

    la mujer dal hejdero. Fabulous

  6. Reply
    KingreX32
    Oct 11, 2011 - 11:55 AM

    This is intresting stuff. Ive already got my screen name on my facebook page and twitter and across many different websites. SO i should be good.

  7. Reply
    AKEN.P
    Oct 13, 2011 - 02:48 PM

    I BELIEVE WITH THIS WEBSITE I WILL GROW AS THE BEST SINGER.

  8. Reply
    Fernando traquino
    Oct 14, 2011 - 03:38 AM

    Thanks for a great tip!!!

  9. Reply
    isiaka
    Oct 17, 2011 - 11:42 AM

    thats gud keep it up

  10. Reply
    LIGHT TO THE NATIONS MINISTRIES
    Oct 17, 2011 - 01:24 PM

    Light to the nations ministries is a christian based organization with a mission of spreading the gospel the nations.
    Become part of that great commission,we are work had to do the will of God.
    We educate people how they can fight H.I.V/AIDS

  11. Reply
    LIGHT TO THE NATIONS MINISTRIES
    Oct 17, 2011 - 01:29 PM

    WE BELIEVE WITH GOD WE SHALL GROW BEYOND THE EXPECTATION OF MANY.

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