To celebrate Women of Achievement Month, this week’s example site features a store run by a successful woman. The Taffy Box sells metal stamped jewelry. The proceeds from the sales are also donated to breast cancer prevention, a cause close to the owner’s heart. Take a look at The Taffy Box’s site for yourself:

The site may be simplistic, but this simplicity only serves to enhance the jewelry. The Taffy Box also uses some great Webs features such as:

• Web Store to showcase its jewelry in an organized way, and allow customers to easily purchase online
• ContactMe app to collect and organize contact information from both customers and potential investors
• About Us page to allow more insight into the founding of the company and its goals, making customers more enticed to make purchases

Aside from its efficient use of Webs apps, there are also a number of other tips and tricks you can take away from the Taffy Box’s site. One thing that really makes their site stand out is their use of high quality images. The images are not only of good quality, but the products are also staged in such a way that compliments them.

“Images have a direct impact on customer’s purchasing decisions! Adding accurate, high quality product images is an effective way for you to inspire customer confidence and boost sales. Browse the topics below to learn more about Amazon product images, standards, and technical information.”

~ Amazon.com

There is a lot to learn from The Taffy Box’s simplistic yet effective website. If you liked this week’s example site, or if you want to be featured as a future examples site, simply leave a comment below.

Happy site building!