What's in a Name: The Art of Naming a Business [Infographic]

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17 Reader Comments

What's in a Name: The Art of Naming a Business [Infographic]

Neil Taylor on July 5, 2011

Hmmm.
If you look at the sources for this infographic, one (SBA) is a set of initials. One (Entrepreneur) is originally from a foreign language. And then there’s PNAS.
Three naming no-nos in five sources. Good luck to Häagen-Dazs, I say.

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Rhu Strand on July 5, 2011

So I suppose, after reading this article, I chosen a pretty good name, it brings customers to me and no-one forgets it … makes the postman smile :-)

Mama Rhu @ Pimp my Cake

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U WANT on July 5, 2011

The last post similar to this one about three months ago helped me alot :)

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REBABO.com on July 6, 2011

it brings customers to me and no-one forgets it …

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Vibram on July 6, 2011

It’s so helpful to me,thanks for sharing it!

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The Teenager on July 6, 2011

My website name is called ‘iblogmyself’ which is pretty straight-forward and the direct approach cos it totally shows what my website is like… LOL. Anyways, it’s seriously cool and my friends luv my website name so i have nothing to change but it’s pretty nice to read this article. It’s a gr8 one!!!
check out:www.iblogmyself.webs.com

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REBABO.com on July 6, 2011

it’s seriously cool and my friends luv my website name so i have nothing to change but it’s pretty nice to read this article.

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Georges on July 6, 2011

The motto of my site is: TRIPHONACTION. http://www.22222.webs.com. A name for a site is coaxingly fine. However, the purpose of objectivity in the site can be epic in content. Ideology, for instance, is the focal point of my site!

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fernando on July 7, 2011

that if we called a website by any other name would not smell as sweet so would websites do if by different names were they called, so retain that dear perfection wish you own without that title. websites, dont worry bout the name and focus on the reputation, tis not the name that is important but the reputation attach to it that truly makes a site shine.

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Dave on July 7, 2011

We kinda followed these steps, but failed to realise that because of Channel most people can’t spell Cocoa anymore, doh!

In case you missed it –> Coco Channel ;o)

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voyances on July 11, 2011

thank you for sharing this nice article.

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Antony on July 12, 2011

Great infographic, thank you.
I’d appreciate thoughts on the reference to ‘names that can be pronounced in several different ways’. I doubt Nike are bothered that some say Nike and others say Nike-ee. In fact, I’d think it could be an opportunity for conversation in the market. “Hey, why do you say it like that. I say..?” At least they’re talking about your brand, right? Thoughts?

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Tee on August 3, 2011

I guess I better go back to the drawing board and find a better name for my business. =(

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Ana on August 11, 2011

Some people advise that for a web business, make sure at least one strong keyword is in the name. As with other types of businesses, there are always exceptions. But get a keyword in there if you want SEO development to be as pleasant as possible. I think I got the name of my main business, but the other one I’m doing I’m having trouble with because every domain name I put in has been taken. Like in love, it seems all the good ones are gone.

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Brandings on August 6, 2012

I agree that names that can be pronounced several different ways is not the way to go. You don’t want people struggling with the pronunciation of your business name and that goes with initials as well unless…. you can make a new word from the initials, for example SCUBA.

That’s more exception then rule, love the blog!

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Company Naming on August 6, 2012

If you are naming your company on your own and not going to a professional, this post is spot on. If you are going to a professional naming company there are some very interesting names that can be developed out of foreign words and word combinations.

Great post and everyone looking to name their own company should heed the advice here.

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affiliate marketing tools on April 17, 2013

Very good article. I definitely appreciate
this website. Thanks!

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