How to Use Twitter to Promote Your Site

If you have ever dabbled with Twitter, you’ll know that the concept is really quite simple: you have 140 characters to use to update your followers. At first this may seem like a novelty fad or something fun to play around with, but Twitter has proven to be a huge and effective tool when it comes to promotions. As it turns out, those 140 characters can make a huge difference in attracting people to your site and getting them to stay.

So what can you do to make sure that you are using Twitter effectively? The main objective is to remember that although Twitter was made to let you tell the world what you are doing, that is not where the real magic lays. The appeal of Twitter comes from the conversations that you can have with just about anybody from your favorite celebrity to a local small business. Ability to reach out to these entities lets followers feel connected and can create strong relationships.

Let’s take a look at how you can apply this concept to promoting your website.

Getting Ready

Before you get started, let’s make sure that your Twitter page is ready for all of the new traffic you will be generating. Here’s a helpful checklist to make sure your Twitter profile looks credible:

  • Make sure your username is easy to read and relates to the topic of your site or brand name.
  • Fill out all of the fields in your profile — not only does this make you look more credible, but it will also help people find you in searches.
  • Make sure that you include the URL to your website in the “Bio” field of your profile. Adding this information helps to drive traffic back to your website.
  • Choose a profile picture that relates to your username or website.
  • Make sure you have a couple of quality tweets before you start promoting heavily. People like to know that they will be following someone who is insightful. If you are just starting out, don’t be afraid to tweet and let people know that you are new to Twitter.

The biggest takeaway: the more welcoming your page looks, the more people will be willing to follow you. Remember that your Twitter page is a glimpse into your brand, and/or company.

Getting More Traffic

Twitter can connect you to thousands of people if you know what you are doing. Your main goal should not be to get as many followers as possible, but to get quality and influential followers. It is these followers that will help to drive more people to your Twitter page and ultimately your website.

Twitter was made to spread information virally, meaning information is spread in a chain reaction. For example, let’s say that you Tweet something amazing, and two of your followers decide to retweet the message to their friends. The retweet is seen by all of their followers, who could potentially retweet the message again to their followers, creating a chain reaction of information distribution. This is why it is so important for you to obtain followers who are likely to find your information interesting.

So how do you go about getting these quality followers? Here are a couple of strategies you can try:

  • Get your existing fans to follow you. Believe it or not, you probably already have a bunch of people who would be willing to follow you. Let your existing fans on Facebook or the visitors on your website know that you have a Twitter account that they should follow. These people are already interested in your website and can make a very strong starting point for your Twitter campaign.

*Tip: Try using our Twitter widgets on your website that allow visitors to follow you with a click of a button.

  • Follow the right people and add to conversations. Just because you are trying to get quality followers doesn’t mean that you can’t be one yourself. Start following people who are linked to the topic of your site. You can find these people by searching through Twitter for certain topics, phrases, or even location. As you follow them and they tweet about something in your field, feel free to respond to them (don’t forget to use “@” to mention them!).

*Tip: If your website is especially relevant to a tweet, feel free to link them to your site in your response.

Keeping People Interested

Now that you have a bunch of quality followers, it’s time to get them to interact with you. Just like your website, people only really respond to quality content. It might seem hard to create quality content in just 140 characters, but it can be done. Just remember that it is all about starting conversations. Here are a couple of tips to achieve that all powerful mention or retweet:

  • Links are your friend. Just because you can’t type more than 140 characters doesn’t mean you can’t link to your website that elaborates on a great idea. Remember to let people know what’s in each link though; for security reasons people no longer click on random links.
  • Tweet about your unique ideas or views related to the topic of your website.
  • Ask questions. Try to draw out responses from your visitors.
  • Talk about or retweet the latest news in your industry; let people know that you are on top of your field.
  • Be human. Don’t just throw out quotes from your company history page or your pamphlet. Talk like a human and be approachable.
  • Use hashtags (#) to label a topic of conversation and start a trend.

Remember that the conversation doesn’t have to end after one response. Keep the conversation going and build relationships. Once you get good at this, these relationships will eventually translate into beneficial conversions for your site.

Things Not to Do

Now that you have an idea of what to do, here are some important faux pas of Twitter that will drive people away from you or make Twitter difficult to use.

  • Don’t shamelessly promote yourself all of the time. Your followers don’t want to see that, in fact, they are probably already using your site.
  • Don’t over tweet. If you send out too many unrelated tweets at once, people will be annoyed at how you are filling up their feed.
  • Don’t send out duplicate tweets, over and over again. Maybe if you have big news or something time sensitive, but generally people don’t want to see the same tweet from you the whole day.

If you follow these guidelines, you will have a successful twitter campaign in no time. Just remember that Twitter is only a piece to the puzzle that is your website. Twitter is a powerful tool, but it alone will not make your site popular. Head over to our How To and Tips section of our blog to learn more about what you can do to make your site great.

Did you find this post helpful? Have any questions about our tips? Do you have any awesome Twitter tips of your own? Let us know what you think in the comments!

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

34 Responses

  1. Reply
    Jun 23, 2011 - 10:41 AM

    thanks for your tweeps…

  2. Reply
    Jun 23, 2011 - 12:24 PM

    I have found that twitting your RSS blog feed will get you alot of followers whenever you post a new blog. also use Tiny url to make your links smaller is a good method.

  3. Reply
    Jun 23, 2011 - 09:46 PM

    This has been helpful – thanks!!!

    Where’d you get that cute megaphone twitter bird?

  4. Reply
    Jun 24, 2011 - 06:03 AM

    I dunno but i never used twitter…It looks really weird 😐

  5. Reply
    Mollee Harper
    Jun 24, 2011 - 09:13 AM

    New website by Mollee Harper

  6. Reply
    Jun 24, 2011 - 12:47 PM

    How to repair system

    • Reply
      the Webs Team
      Jun 24, 2011 - 02:39 PM

      @Alabi: Sorry we aren’t sure what you are asking

  7. Reply
    Jun 24, 2011 - 06:22 PM

    Thanks for all tips. I greet can follow tip from here. 🙂

  8. Reply
    Jun 24, 2011 - 09:15 PM

    Thanks. I just started my photography website Would like also to know how I can link my twitter account to the website.

  9. Reply
    Jun 24, 2011 - 11:30 PM

    Very Good Thanks

  10. Reply
    Jun 25, 2011 - 11:31 AM

    need help setting this web with twitter.

  11. Reply
    Jun 26, 2011 - 10:03 AM

    We have 900+ followers on twitter and 157 likes on facebook and we get more traffic with facebook then twitter.Just Saying….. But great post!

  12. Reply
    Lasana Kromah
    Jun 26, 2011 - 05:58 PM

    Please help me to promote my site on Twitter.

  13. Reply
    Jun 26, 2011 - 09:32 PM

    I’ve been using Twitter to promote my site for a few months now. As well as tweeting your News (Blog) tweet your latest topics (if you have a forum).
    1,200 followers and steadily growing so far, if you have a website you need Twitter.

  14. Reply
    Infogravity Solutions
    Jun 27, 2011 - 05:06 AM

    Twitter these days becomes a reliable source for getting backlinks for promoting a site and the article suggests that.
    That was great.

  15. Reply
    Jason Kelly
    Jun 27, 2011 - 03:38 PM

    This was highly helpful, Thank You!
    Ive used webs for over 5 years and I’m 13, so i started when i was 8! Webs has inspired me to reach for greater things and that nothing can hold me back. But, i became selfish and didnt share anything with the world. So i decided to by changing my ways and using webs to do that. Thank You Webs For Changing My Way of Life!
    ~Jason Kelly

  16. Reply
    Jun 28, 2011 - 07:59 AM

    Really nice information for improve our website.

  17. Reply
    Jun 28, 2011 - 08:00 AM

    Thanks for sharing good information.

  18. Reply
    Jun 28, 2011 - 08:44 AM

    Very Nice article… Its really useful for me to promote my site in twitter

  19. Reply
    creazione siti web
    Jul 07, 2011 - 09:31 AM

    all right, yes, but it’s very difficult to have many follower (+1000); for small business, i think, is more important to have a right website, with original, interesting, specialistic and curious content; then link come spontaneously. Twitter can support website but for a small circle of loyal 🙂
    bye bye

  20. Reply
    Jul 07, 2011 - 12:33 PM

    blessss and thanks

  21. Reply
    Jul 07, 2011 - 01:50 PM

    Thanks great tips

  22. Reply
    Werner Strauss
    Jul 10, 2011 - 01:21 AM

    Thank you for the advice and information. Twitter can be a double-edged sword and advice and guidance like yours are greatly appreciated.

  23. Reply
    Slamet Paminto
    Jul 14, 2011 - 08:46 PM

    Thank you for your information, I will try it . . .

  24. Reply
    Jul 20, 2011 - 10:21 PM

    This information is very useful, thank you!

  25. Reply
    Sep 04, 2011 - 05:09 AM

    thank you for the grate job you are doing to promote our sites

  26. Reply
    Current Affairs
    Sep 08, 2011 - 03:28 PM

    So helpful post. So nice to come across here. Thanks!

  27. Reply
    John Gruber
    Sep 15, 2011 - 01:15 AM

    Link your Twitter account to your Facebook account.

  28. Reply
    Jan 31, 2012 - 10:29 AM


    Lots of Tech Stuff ~ Join Now ! –

  29. Reply
    Mark Ian
    Sep 16, 2013 - 09:27 AM

    Thanks for the guide. I’ve been following the right people but doesn’t know how to interact and make conversations lively.

  30. Reply
    Lalit Sharm
    May 06, 2014 - 03:02 AM

    really great article… thanks for posting it.

  31. Reply
    Mar 31, 2016 - 07:39 AM

    thanks for tips

    • Reply
      Julie Chomiak
      Mar 31, 2016 - 04:07 PM

      You’re welcome!

  32. Reply
    Ageless Illusion Serum
    May 11, 2016 - 01:02 AM

    That is really attention-grabbing, You’re an excessively skilled blogger.
    I have joined your feed and look forward to seeking more of your fantastic post.

    Also, I have shared your website in my social networks

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