In 2010, Facebook boasted over 500 million active users, and about half of their active users sign on each day. That is a huge amount of people who could potentially look at your site. This makes Facebook a great way to publicize your website and to help you get more traffic.

So, how do you start promoting your website on Facebook? Facebook offers a range of site-promotion features, but today we’re going to focus on the free and simple steps you can take to start publicizing your site on Facebook.

Step 1: Determine your audience

Think about the topic of your website. Now, determine who is most likely to be interested in your topic. Do you have any content that you think this target audience would find particularly interesting? Good: now keep in mind that these are the people that you need to connect with on Facebook.

Step 2: Create a Fan Page for your website

Not to be confused with your profile page, fan pages are public pages that many businesses use to have a presence on Facebook. Instead of connecting you with “friends,” Pages amass “fans” that you can keep in contact with. The biggest benefit of having a page is that it is indexed by Google and it available to view even if you are not logged into Facebook. This makes promoting the page a whole lot easier. Another great thing about pages is that pages are much more customizable than profiles.  You can integrate html, flash, or even certain Facebook apps onto your page to create more interest.

So how do you create a fan page? Follow these simple steps:

  1. Visit the Create a Page Facebook page
  2. Choose the appropriate category that fits what you want to promote (Tip: If you don’t see your website fitting into any of these categories, choose “Cause of Community” since you will be building a community around your website)
  3. Fill out the information, being very careful about the name of your page since you will not be able to change it. When you are done, accept the Facebook Pages Terms and click “Get Started”
  4. Fill in the basic information. Upload your logo. Provide a brief summary of your company. Link to your website.
  5. Ta-da! You’ve now made a basic fan page. Feel free to add content to create a richer experience for visitors!

Step 3: Create a Welcome Tab to greet new visitors

You’ve probably noticed that some Facebook Pages don’t follow the same, generic layout that most pages seem to have (ie: Best Buy). These pages are examples of the customization you can do on fan pages (as we mentioned in our last Facebook post). The advantage of a welcome tab is that it lets you tell your business’s story through photos, videos, and text, rather than boring new visitors on arrival with the less interesting and generic-looking Wall tab. By greeting visitors with a welcoming, unique, and stunning tab, you’ll gain more fans.

To create your own customizable welcome tab for your Facebook Page, you’re going to need an app to help you. There are a bunch of apps out there, but one of the easiest (not to mention free) services to use is called Pagemodo. Just sign up and follow the instructions and you’ll have your own snazzy welcome tab published on your Facebook Page in no time.

Step 4: Spread the word about your Page

Now that your Page is decked out and ready to be shared with the world, you’re going to have to do some promoting. Unlike Events or Groups, you can’t invite all of your friends to a fan page automatically. Instead, on the left hand side of your page, there is a link that says “Share”. By clicking on this link, a message will appear on your profile and your friends’ newsfeeds about your page. Another way to promote your Page is to become fans of similar Pages or join similar groups and share a link there. Remember: be smart and don’t overdo your promoting or else you will seem spammy and drive visitors away.

Step 5: ENJOY & Interact!

One of the greatest aspects of Facebook is its ability to connect your page to users. Make sure to retain those connections by interacting on your page and keeping the conversation going. Don’t be afraid to spark discussions or respond to comments on your page’s wall. Don’t forget that your Facebook fan page is an extension of your website, which means you want to make sure both are updated regularly. Most importantly, don’t forget to have fun along the way!

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

40 Responses

  1. Reply
    Shailesh Singla
    May 20, 2011 - 08:46 PM

    This article is very much good, it helped me very much,
    But i am not able to design my facebook page’s welcome tab in pagemodo, i dont know how to create or choose designs in pagemodo, please help?
    My website : Showing navigation bar without arranged as sub-pages, istead of that it shows correctly on other pages, except home page, please help on this also?
    My site : http://www.kingbook93.webs.com

    • Reply
      the Webs Team
      May 23, 2011 - 11:36 AM

      @Sheilesh: You can always contact the support team at Pagemodo for assistance.

  2. Reply
    harga toyota
    May 21, 2011 - 05:08 AM

    thankyou for information

  3. Reply
    sham
    May 21, 2011 - 06:55 AM

    selamat datang ke my homepage….semoga anda terhibur

  4. Reply
    Sahil Sachdeva
    May 21, 2011 - 07:46 PM

    I have gotten a lot of likes on my fan page on Facebook. But the challenge is bringing those people who liked your page to your site. I have got a few so far. Still working on it.

  5. Reply
    John Smith
    May 22, 2011 - 07:19 AM

    Hi WEbs
    This is John Smith I want Show My Site On WEbs BLog
    I am Very THank full WEbs My Site Name
    http://www.yoursbooks.webs.com

    Thanks My WEbs ….:)

  6. Reply
    Jeriel Ng
    May 22, 2011 - 10:22 AM

    In this day and age, it’s probably one of the most crucial things to use Facebook for promotion, though you’d have to do more than just create a profile. That’s why I think this segment is quite helpful. Thanks!

  7. Reply
    Jason Reese
    May 22, 2011 - 08:18 PM

    I don’t know. i use facebook all the time and i’m not seeing any increase in the number of hits i get.

    • Reply
      the Webs Team
      May 23, 2011 - 11:22 AM

      @Jason: How are you promoting your site on Facebook? Are you taking advantage of the Facebook advertising services?

  8. Reply
    MakeMoney WithMe
    May 23, 2011 - 03:34 AM

    Thank you for such valuable information. I always wanted to know the proper steps to promote a site on facebook.

  9. Reply
    Muhammad Bilal
    May 23, 2011 - 04:06 AM

    Hi
    Thanks for sharing this awesome information with us.
    it realy helpfull for me as i apply this for my blog.
    Thanks again

  10. Reply
    MAKE Waves
    May 23, 2011 - 11:04 PM

    thanks! we already made a fan page on fb but this could still help a lot. maybe your next guide should be help with interaction or maybe you could do a classified or something on the site to look up webs websites that could be useful (random idea with no relevence) http://www.computerzombies.webs.com

    -the MAKE Waves team

  11. Reply
    Muhammad Bilal
    May 24, 2011 - 02:10 AM

    @the Webs Team: I want to increase my site daily trafic to minimum 5000 per day.
    how can i do this ?

    • Reply
      the Webs Team
      May 24, 2011 - 09:10 AM

      @Muhammad Bilal:This type of traffic does not happen quickly and will require work on your part. Check out various promotional ideas we provide on the following page: http://ow.ly/51EOZ

  12. Reply
    moon
    May 24, 2011 - 05:36 AM

    it is very usefull .amezing .

  13. Reply
    BodyGlam
    May 28, 2011 - 09:34 PM

    Thanks for the tips! We had a fan page already, but creates a welcome tab because of your advice.
    http://bodyglamcolour.webs.com/
    We are thinking of upgrading to take advantage of the facebook credits, but are not quite there yet.

  14. Reply
    Vaishali Bhatia
    Jun 03, 2011 - 02:25 AM

    Thanks for such a good information. I will try to make my fan page. Hope there will no problem in creating the page but for this I may have to increase my space quota. Is there any free way to get extra space for my site… If so, please inform.

  15. Reply
    GJ Monfort
    Jun 03, 2011 - 12:26 PM

    ThanQ Webs. I’m following exactly what is given by Webs Team.
    It really works.

  16. Reply
    David Greene
    Jun 03, 2011 - 02:58 PM

    I have the Facebook page going and I’m promoting my page alright, but what about linking my page to Facebook and allowing members to log into my website via Facebook? I saw that option in my member’s area, but when I did so and created the Facebook App for it (http://apps.facebook.com/nokkenbuerfb/), it doesn’t work. I’m not sure what it is, but from what I’ve read, I’m not sure Webs.com supports .asp files (what is required for a Facebook App, I believe). If that is true, then why is there even an option to link Facebook with one’s website?

    Please help ASAP. I’m trying to get my site lifted off the ground, but it’s starting to get pretty difficult.

    Thanks,
    David.

    • Reply
      the Webs Team
      Jun 03, 2011 - 03:13 PM

      @David Greene: For assistance with Facebook connect, please contact our support team.

  17. Reply
    Robert Cimbalo
    Jun 05, 2011 - 11:34 AM

    I do not use Facebook because of all the scary things one reads in the newspapers about its miss use and abuse. Your information about fan pages is so clear and concise that I am tempted to try it out. Thanks, Bob

  18. Reply
    Brian Sousa
    Jun 10, 2011 - 01:42 AM

    Great article. I think Facebook is a great way to promote a site. i do it myself. I wrote an article to help people who are just starting their site and want a easy way to promote. I hope this helps out and best of luck. http://figurethingsout.com/blog/2011/06/09/promote-your-website-with-facebook/

  19. Reply
    Peter
    Jun 16, 2011 - 10:11 AM

    Thanks to Webs for making me know how life is with one having a website but in my country we are not using a credit card so in what other way can I upgrade from free to premium or other forms.

  20. Reply
    Amit Mourya
    Jun 18, 2011 - 05:03 AM

    Hi my friend…….My new international level magazine are ready for Publish…I am very happy and excited. Because in this are created my works….I sending to all of you web link. Hope all of you Comment on magazine pages……Thanks…

  21. Reply
    abuga
    Jun 20, 2011 - 04:42 AM

    i really appreciate all your effort keep it up

  22. Reply
    che
    Jun 20, 2011 - 05:31 AM

    how to advertise the webs in my face book account

  23. Reply
    LaWanda
    Jun 20, 2011 - 10:43 AM

    Hello Webs,
    I just wanted to say thank you for creating this website and providing us with more information that will help us to get the most out of promoting our business or work.

  24. Reply
    Sir Jones Service
    Jun 21, 2011 - 09:28 AM

    Hi Webs, I wish to have live chat window to help me communicate my site visitors. I think it will make them enjoy my website as well.

  25. Reply
    sir peter zion
    Jun 24, 2011 - 07:49 AM

    webs is already part of me.

  26. Reply
    hotels chennai
    Jun 25, 2011 - 03:47 AM

    good service..thanks for sharing this excellent information…its very useful

  27. Reply
    degg
    Jun 28, 2011 - 02:31 AM
  28. Reply
    Mike Kitons
    Jun 28, 2011 - 12:28 PM

    your info is highly beneficial. thank you. congratulations again on your anniversary.

  29. Reply

    I love my Pagemodo Facebook fan page!!!!

    Check it out here: http://www.facebook.com/How.To.Win.College.Scholarships
    :)

  30. Reply
    carla leite
    Jul 09, 2011 - 10:35 PM

    Hi webs team, thanks for the simple and elusive way of helping us overcome some tecnical problems, the thing is, how is it possible to make money with a free website? im talking about certain websites like facebook or gumtree, is it the adverts aside? i just can’t wrap my head around this,thank you so much for all your help and insight.obrigada,beijos.

  31. Reply
    mukta
    Jul 28, 2011 - 09:26 AM

    This website is really good and provides lot of knowledge about how to promote our business on facebook.

  32. Reply
    QC Property
    Feb 05, 2012 - 11:47 PM

    great post!!! it give me lot of information..

  33. Reply
    kcee
    Apr 07, 2012 - 07:28 AM

    i have just used your article as a guide line to create a facebook page for my website.

  34. Reply
    funny
    Jul 11, 2012 - 11:52 AM

    Thank you for this helped me a lot! its hard to get fans but once you do nothing stops you :P

  35. Reply
    james
    Apr 09, 2013 - 05:41 AM

    Very very helpful information thank you :)

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