49% of Smartphone Users Make Purchases on the Mobile Web

Lots of people use mobile devices these days, but how many of those people actually use their smartphones to buy products and services?

According to the 2011 Mobile Search Insights Study, nearly half (49%) of mobile Web users have bought at least one item via their mobile device in the last six months.

This is big news for businesses! Whether you have a website with an online store or simply an informative business website, you need to make sure that your site is easy for smartphone users to view and use.

Fortunately, the new Mobile Website app from Webs makes it a cinch to get on the mobile bandwagon. With one click, the Mobile Website app will create a mobile version of your site that is optimized for mobile devices like the iPhone, Android, and Blackberry. As a result, people viewing your site on their smartphones will get a best-in-class experience.

Below you’ll find more data relating to mobile searches that may help you tailor your approach to attracting and converting mobile customers:

What are mobile users buying?
  • 32% purchased entertainment (and 76% researched an entertainment purchase)
  • 31% purchased clothing (and 61% researched a clothing purchase)
  • 25% purchased electronics (and 68% researched an electronics purchase)

As you can see from the statistics above, a high percentage of smartphone users are using the mobile web to gather information about products and services.

What kind of information are mobile users searching for?
  • 84% search for local retailer information like phone, address, and hours
  • 82% find online retailers
  • 73% find a specific manufacturer or product website
  • 71% learn about a product or service after seeing an advertisement
  • 68% find the best price for a product or service

So if your business has a physical location you’ll definitely want to use the Mobile Website feature that places a Google map of your address (and directions) onto your mobile site’s homepage. Another feature, a click-to-call phone number, encourages those who are gathering information on your site to actually give your business a call.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

14 Responses

  1. Reply
    engineering leveling guide
    Apr 28, 2011 - 02:46 PM

    Are this figures true? This is kinda too positive and those are some big numbers. I know that there is potential in mobile marketing, but this seems to much?

  2. Reply
    fernando
    Apr 28, 2011 - 06:01 PM

    i personalty saw a 40% increase in visits after i installed this app. its really awesome.

  3. Reply
    Moheli
    Apr 28, 2011 - 06:03 PM

    I have installed this app but the first time someone went to purchase on their mobile it didn’t work and they had to wait to go on line at home. Has anyone else had this trouble?
    Mel

  4. Reply
    HDaniel
    Apr 29, 2011 - 12:49 AM

    Hmmm… very interesting and i agree about use applications like dudamobil, i use dudamobil and i seen good result on my site is very efficient, good post ;D

  5. Reply
    Shailesh Singla
    Apr 29, 2011 - 12:02 PM

    http://www.kingbook93.webs.com
    my website
    mobile website takes a long time to load on mobile
    people cannnot sign up from mobile
    itz showing an error
    and very slow
    plz help!

    • Reply
      the Webs Team
      Apr 29, 2011 - 02:28 PM

      @Shailesh Singla: If you need assistance, please don’t hesitate to contact our support team at http://support.webs.com

  6. Reply
    teams of kingjoway
    Apr 29, 2011 - 02:00 PM

    i used it too it is good

  7. Reply
    Rue
    Apr 30, 2011 - 07:09 AM

    I used this app for my newest site ( http://www.littlefrogs.webs.com )
    and i love it! i can view my site when i am on my ipod and that makes it so much easier to do things. :)

  8. Reply
    Jeriel Ng
    May 01, 2011 - 07:52 PM

    While I feel that the app provided by Webs is quite helpful to create a mobile website, it would be great for premium users to get a coupon for a upgrade in this app. Since we’re already paying for our website, it would be great to remove the ads in the mobile site app. In all honesty, that’s the only thing that’s holding me back from creating a mobile site.

    Nonetheless, I do feel that, in this day and age, mobile web browsing is becoming more and more widespread, and it’s absolutely crucial to be user friendly. Just something to think about…

  9. Reply
    John Smith
    May 02, 2011 - 02:12 AM

    Hello My Fvt WEbs
    I like WEbs Working …it is very good better …
    I want to SHow my site on Webs Blog b4 14 day i requst to webs blog service im comment alweys ………plz show my site on webs blog thank you so much to show my blog …
    my site name http://www.yoursbooks.webs.com

  10. Reply
    Andrew
    May 04, 2011 - 01:23 AM

    definitely a huge jump from when I used to be involved in the telecommunications game. It’s all good I guess
    http://www.theexpertseocompany.com/services/

  11. Reply
    Captain koko
    May 08, 2011 - 11:15 PM

    I’m yet to install the app but i’ll do that this morning and i know it’s gonna be great with what others have said.

  12. Reply
    China mobile phone wholesale
    Aug 04, 2011 - 03:42 AM

    Yeah,now smart phone is gradually become a trend. And now more and more people would like to buy through the internet. Mobile business online is so good. And we also do the mobile phone business online.

  13. Reply
    new android phones
    May 10, 2012 - 10:52 PM

    most of my purchase i do on my desktop mac, i feel more secure than n my mobile.

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