Create a website under your full name
What is a brand? Your brand tells customers what they can expect when they purchase your product or service.  Here are three steps for developing a genuine and beloved brand:

1. Define what you want your business to be known for.

Do you want to be known for stellar customer support? Cutting-edge technology? Creativity? Accuracy? Speed? Choose your focused based on what is important to your customers. Only then can you define what your brand stands for. For example, Apple computers stand for creativity–which is why their commercials compare a young, cool, happy Mac user with a stodgy, pudgy, nerdy PC user.

Here’s another example of a brand that people trust: the Walt Disney Company. Disney stands for family-oriented, wholesome fun, and that promise is upheld from the cleanliness of the Disneyland to the warmth of the staff. Parents depend on the company to consistently deliver on their brand’s promise–and, by doing so, Walt Disney Company has become a successful, long-lasting business.

2. Brand yourself as an expert in your field.

Imagine you know a journalist who is willing and eager to interview you on a regular basis. What type of expert would you bill yourself as? Alexa von Tobel, CEO of Learnvest.com, gets interviewed by The New York Times because she has branded herself as an expert on personal finance for young people.  That’s a specific field of expertise, and it helps von Tobel stand out in an industry full of financial experts.

By selecting a precise field of expertise, you can become a sought-after interviewee and thereby use the media’s attention to communicate the philosophy of your brand.

3. Create a website under your full name.

By now you should already have a business website. But do you also have a website that uses your name as its domain name (i.e., www.donaldtrump.com)? By creating one, your site will come up as the first search result when a customer or a journalist Googles your name. More importantly, your site will humanize your brand. Marketer Marc Gobe cites Apple as a great example of a brand that’s “like having a good friend….People need to find some grounding, that human touch, the leading hand.”

Your personal site can include a contact form, your email address, and links to your social media profiles (LinkedIn, Twitter, Facebook, etc.), as well your bio and photo, to make it easier for people to get in touch with you. Webs, of course, is the perfect place to snag your name’s custom domain name and to build the site affordably and with ease.

Get your domain name today.

By taking these steps, you’ll be a lot closer to having a powerful brand that communicates a consistent philosophy and provides a consistent experience. The result: loyal customers who are emotionally connected to your brand!

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

17 Responses

  1. Reply
    Jeriel
    Apr 12, 2011 - 05:27 PM

    Great tips! I think one of the bigger challenges these days is to define a specific purpose. After a while, it starts to become harder and harder when you want to specialize in more than one field, but I guess running a business would be a lot easier when you know your goals.

  2. Reply
    MAKE Waves
    Apr 12, 2011 - 09:02 PM

    again: amazing. the tips in this blog are so useful! thank you webs http://www.computerzombies.webs.com

    -the MAKE Waves team

  3. Reply
    Fernando
    Apr 13, 2011 - 09:05 AM

    that last advice would work, problem is that there is already a teresitablanco.com website and indeed it does show up at the first search, but its not me but another teresita

  4. Reply
    Chris Kweks
    Apr 18, 2011 - 09:29 AM

    Nice tips though but most utility sites should be able to offer a lot more than other sites. Can we then say they don’t have a sense of purpose or a clear-cut goal?

  5. Reply
    Agunk Zuritiano
    Apr 19, 2011 - 03:53 AM

    Ooooo….. I see

  6. Reply
    Jill
    Apr 19, 2011 - 04:51 AM

    Hello, everyone
    I just finished manage my webstore ” Flower Spa Candles”
    but i have problem about i don’t know how to make people know my website
    http://www.flowerycandles.com I would like to have Advice from someone who know about this , Please kindly

    Thank you very much

  7. Reply
    Simon Dagnall
    Apr 20, 2011 - 11:04 PM

    Great advice. I am a member of the MTA and will do. A circular to all newspapers and radio station and let them know I am an expert in my field. Which of course I am. You can see us on http://www.perthhummer.com.au

  8. Reply
    ade david
    Apr 21, 2011 - 04:52 AM

    Thanks for the tip.
    I’d like to get feedbacks on http://www.myunitec.com
    Please……….

  9. Reply
    markamoment
    Apr 21, 2011 - 05:51 AM

    Dear Jill,
    The most important thing is to have good and unique content. follow this up with articles about your site, which can be posted on ezine.com. Work hard on getting a blog that will be useful or entertaining enough to come back each day and then most importantly patience. Best of Luck.
    Mark A Moment
    http://www.markamoment.com (daily thought for the day)

  10. Reply
    Jill
    Apr 24, 2011 - 02:57 AM

    Dear Mark A Moment.
    Thank you very much for a kindly
    Advice. I think that a great idea, and sure i shall do that , to do a posted on ezine.com ,also today i’m visit your website ,you have very nice website.

    Best regards
    Jill

  11. Reply
    Harshit Walia
    Apr 26, 2011 - 09:22 AM

    Nice Guidelines for new website owners!

  12. Reply
    James
    May 05, 2011 - 10:02 AM

    Thanks for the useful information! This blog is really good for the amateur to an experienced Webs.com user! Please can I have feedback on http://CyberNetTV.co.nr (made with Webs) with my custom css template that took forever! Thanks! :)

  13. Reply
    Michael
    May 10, 2011 - 03:40 AM

    Dear Jill,

    there are no tricks nor tactics to making people know about your website other doing what you would need to do to make people know anything you have if it is of value to them:announce it!Having a great website is one thing,positioning that great website for people to see it and go there is another.Get to work.Stream it on as many social media sites as you can, send out emails,use bulk sms platform, talk about it etc and with time you’d see the traffic build.Good luck!

  14. Reply
    Mothers Day Gift
    May 18, 2011 - 09:29 AM

    Those 3 are useful but there’s a lot more to it especially in SEO and other factors when establishing your presence online.

  15. Reply
    Daniels
    May 24, 2011 - 12:51 PM

    Lovely tips, i quite agree with the three of them.

  16. Reply
    Mejo
    May 25, 2011 - 10:07 AM

    Nice tips.
    May be useful to many.
    http://inventivemejo.webs.com

  17. Reply
    Achraf52
    Apr 14, 2012 - 08:25 PM

    I already got the second, but the first not yet, in the coming weeks I’ll have the third .

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