Yesterday we asked our Facebook fans what they think are the top elements, building blocks, which make up a good website. Results show that a large portion of Webs users believe that a good design makes a good website.

Today, let’s dive into some of these elements a bit more to see how they can contribute to helping you make a good website.

Design

Design is a very vague word as it encompasses all the visual elements used on your website. Items such as the theme you use, font(s), logo, colors and layout contribute to your overall website design. Here are few items you should consider when working on your website design:
    — Theme — The theme or template you choose for your website should be consistent throughout all your pages. It should reflect the style and image you want to project on the web. Good themes are focused, understandable and apparent.
    — Fonts — The style of lettering you utilize on your website should be easy to read not only for you but for your intended target audience. For example, if your website is geared towards the older generation, try to select fonts that might be slightly larger and easier to read. There is a whole science behind choosing the right font for your website. Check-out the following article by Derek Halpern if you would like to learn more: What’s the best font for your site? (The psychology of fonts)
    — Logo — Your website logo and name are usually the first thing visitors notice. So, it’s important to create one that portrays what you stand for, is easy to remember and can be easily ported. Meaning your logo can be used both on the web and in print mediums. Here’s a few website logo design tips.
    — Colors — The colors you use on your website also make a huge impact on how it is perceived. According to KISSmetrics, 93% of a consumer’s decision making process comes from visual appearance and 85% comes from color. Colors have the ability to evoke an emotional response. When selecting colors for your website, try to think about the goal of your website and whom you wish to target. Discover Basic Color Scheming and How Do Colors Affect Purchases?

READ MORE

It’s Wednesday and that means it’s time to showcase another awesome Webs website. Today we would like to introduce everyone to AugieDoggy.com, a website dedicated to chronicling the adventures of two golden retrievers Augustus and Tiberius.  Check out the fun and creative imagery that the website owner utilizes on this website:

AugieDoggy.com does a phenomenal job of showcasing the owner’s love and dedication to the two pups. This is achieved by posting regular blog posts filled with lots of colorful and unique imagery, creating a dedicated social media presence and offering website visitors the ability to subscribe to their website.

READ MORE

Today we are happy to announce that Webs, Inc. has been acquired by Vistaprint. This is a very exciting time here at Webs, and we would like to share with you a bit more information to settle any possible questions you might have on how this acquisition will impact you, our users.

Who is Vistaprint?

Vistaprint is a Dutch printing company that has helped millions of micro businesses with printed and promotional products as well as electronic marketing products over the past decade.  You can learn more about the company by going to their corporate website.

Through this union, Vistaprint plans to enable Webs to continue to innovate and to enhance and develop our products. Vistaprint is also excited about Webs’ dedication to its customers and their satisfaction.

Q:   How does the acquisition impact my website?

A: Your website, whether it’s free or Premium, will not change at all.   You’ll still login through Webs.com to manage and update your website.

Today is the official Free Shipping Day on the web. To honor this fun event, we polled our employees to see what is on their wish lists of Techie gifts this year. In no particular order:

Cool Headphones

While there are a lot of various products on the market that provide high quality audio experience, here are a few of Webs favorites used around the office by some, admired by others:

LG Tone (HBS-700) Wireless Bluetooth Stereo Headset

Skullcandy Hesh Paul Frank Headphones S6HECZ-050 (Black Julius)

Have you ever wondered why you need to be online or perhaps how you can find new customers to boost your business revenue?

Limited time: Save 20% on Local Listings with the code LOCAL20 at checkout! Click here.

Today we hosted a Webinar that addressed reasons as to why you need to be online, potential ways customers can find you, and what you can do to improve your online marketing strategies.

Some key points covered:

  • How to add keywords and descriptions to your Webs websites in order to improve search engine ranking
  • Where to submit your website address in order for it to be found by search engines
  • How local search directories can help drive targeted website traffic and where to go to get local listings

The following presentation was used as part of the Webinar.

About the Author: Irina Kabigting is Webs’ Social Media Marketing Manager. Get more from Irina on Webs’ Blog and Google+.

READ MORE

As part of our weekly series of showcasing example sites and providing helpful tips on how you can improve your website, this week we have selected to review Pamper Parties Pittsburgh. This is a website for a mobile spa business that can be awesome with just a few tweaks.

Let’s start out by focusing on what the site owner does well. Pamper Parties Pittsburgh is a great website title. It clearly describes what the business offers and where it is located. This site also does a nice job of using relevant keywords and offering an easy to understand site description.

So what can the owner do to improve this website?

20 Free Places to Promote Your Website Online

Looking to expand your promotional channels? Check out a list of free sites through which you can promote your website.

Limited time: Save 40% on a new Webs package with the code WEBSBLOG40 at checkout! Click here.

Social Media Bookmarking

Sites that help readers to bookmark favorite sites, links and news articles are a great way to spread information about your latest blog post and gain quality backlinks.

  1. Del.icio.us
  2. StumbleUpon
  3. Digg
  4. Reddit
  5. Pinterest

Online Directories

Submitting your website to popular online directories can help you gain more visibility through targeted searches and increase your website search engine ranking.

  1. Google Local
  2. Yahoo Local
  3. Bing Business Portal
  4. DMOZ
  5. Merchant Circle

Article Marketing

Writing an article specific for your niche interest is a good way to generate notoriety both for yourself and your business, product and website.

READ MORE

Getting Your Site in Shape for the Holidays There is no doubt that the holidays have started — there is the familiar scent of pine and cold in the air, office parties are gearing up, Black Friday has come and passed — but have you thought about the shape your site is in?

With everyone in the gift giving mood, customers and potential customers will be searching online for products and are likely to discover your site this holiday season. Here are some things you can do today to make sure your site (and you) is prepared for the holidays:

  • Holiday Messaging: Remember your manners. Your site is  the virtual storefront/representation of you and your business that can be seen worldwide. Thus when posting your holiday messages, keep in mind that all of your visitors don’t celebrate the same holidays. Using secular messaging like “Happy Holidays” and seasonal graphics go a lot further than “Merry Christmas” when speaking to all your visitors.
  • Timing: Don’t be the website that keeps the Christmas lights up all year long.  Because major retailers push the holiday season earlier and earlier every year, there seems to be no concrete holiday messaging start-date. But not removing the messaging in a timely manner can make it look like you don’t maintain your site and that it’s out of date. We all like the holidays, but if your logo is still covered in snow in June you’re probably really late or extremely early for the next holiday season.
  • Low Inventory: Yes we have no bananas. Nothing is more frustrating for shoppers who need that last gift to come to your website, place the order, pay for it, and then a week later get an email saying the item is sold out/back-ordered/no longer available. Take the time when setting up the offer to add “only 10 remain in stock” or “sold out” and “will be back in stock on…” messages. Using messaging like this works in your favor: first you communicate the uniqueness of the offer better; second you show a sense of urgency and finally if it’s out of stock but coming back you’ve almost guaranteed a return visit to purchase the item then.

For our next installment of the popular Example Site Wednesday posts we would like to highlight a simplistic website. Restless Native Goods is a website that is dedicated to making native American-inspired jewelry.

 

Using minimalistic website layout is an excellent way to put the emphasis on the product offering.  Clean layout helps site visitors to quickly discover what this website is about, the type of products available, who the creators are and how to contact them.

Easily located information helps your website to make a good first impression. First impressions count in website design and in business.

STYLE SWITCHER

Layout Style

Header Style

Accent Color