Cyber Monday is one of the biggest online shopping days of the year, and it officially marks the beginning of the holiday shopping season.
In 2009, comScore found that people spent $887 Million on Cyber Monday, and the spending trend is expected to keep growing year over year.
So, is your website ready to capture some of the Cyber Monday Spending Frenzy?
3 Tips to help you get ready for Cyber Monday:
1. Ensure prospective shoppers can find you. Your business can’t be successful if online shoppers can’t find you and the products that you offer. It’s never too early to start working on making sure your website can be found. There are several things you can do to help your site gain visibility:
a. Building up inbound links. Learn more about link building.
b. Utilizing relevant keywords – We can’t say enough about the importance of having relevant keywords utilized with purpose on your website. Here’s yet another reason why it’s important to have relevant content displayed on your site: good content can help get you found and increase your sales.
c. Explore the world of paid search – If you haven’t experimented with Google AdWords to promote your website, now is a good time to start getting acquainted. Learn more about Google Adwords.
2. Build relationships and establish a smart promotional schedule. Being a small business owner is all about using the resources you have to their maximum potential. To compete with the “big boys” you have to be extra savvy. Start thinking early about your site members and social network friends. Remember: members provide you with their email addresses for a reason: they care about you and what your site provides. So go ahead and use those addresses to promote any upcoming sales via the email blast feature in the Members App.
3. Make it easy for site visitors to find what they are looking for on your website. Your website has just a few precious seconds when a visitor is browsing to make a great impression. Make it easy for your site visitors to quickly locate the products you are selling. Don’t hide the links or put too much unrelated information on your site. One easy way to bring attention to your new products is to turn on your Web Store sidebar options, which enables you to display featured products.
Here’s to a happy and prosperous holiday season!
P.S. — And now that your site is ready for the holiday shopping season, why not use it to attract new leads as well? Learn more about how to capture sales leads right from your website with the ContactMe button and contact form.