Our favorite day of the week is here again, and we are ready to deliver the goods. This week our example site, ‘Style-Kicks’, brings out the shoe-a-holic in guys. ‘Style-Kicks’ is a great example of a simple site that just does things right.
Right off the bat, ‘Style-Kicks’ has a simple home page that catches the eye and tells visitors what they are about. Combine that with the simple navigation bar and this site is just begging to be browsed. Other important features that Style-Kicks use include:
- Prominent Contact Information for easy customer support
- About us page to answer frequently asked questions about the company or the product
- Gallery and Videos to display products more in depth
One thing that Style-Kicks does very well is have a “call-to-action” for visitors. This is something that many website owners often overlook. It is important to let visitors know what you want them to do once coming to your site. For Style-Kicks, for example, the goal of their site is to sell shoes, so right on their front page (as well as on their store page) they write in bright pink letters about a sale, urging visitors to check out their products and purchase them.
What is a call-to-action?
Call to action is a combination of words that urge the site visitor to take a specific action. Here are some examples: “Call Now”, “Click Here”, “Act Today”.
How to test if it’s working? / Do I have a clear call to action on my site?
There are lots of scientific ways for you to measure if certain wording is working on your site. The simplest, is to run a quick test. Grab someone that hasn’t seen your homepage in a while and inquire about what’s the first thing they notice when looking on your website. If they point out the call to action, you know you are doing a great job getting the main point across.
What can you do to make your call to action stand out?
Testing is the name of the game. There is no magic formula, what works for one website might not work for another, that’s why you should always be testing.
- Test wording you choose
- Test appearance – changing fonts, background images, buttons
- Test placement — top of the page, middle, sidebars
That’s it for this week’s Example Site Wednesday! We’re always anxious to see what Webs users are creating with our site builder, so leave a comment below and you’ll be considered for future Example Site Wednesdays!