Our favorite day of the week is here and that means that it is time for another Example Site Wednesday. This week, Ellie Inspired has caught our attention with their simple and cute website design. ‘Ellie Inspired’ features patterns and tutorials for do-it-yourself dresses. The site creator lovingly describes them as “love clothes” for your special blessing.
Ellie Inspired does a great job of utilizing Webs features including:
– Forums to provide a discussion area for members.
– Photo Gallery to showcase and let visitors share photos.
– Web Store for an easy way to display and sell merchandise.
A notable characteristic of Ellie inspired is their blog. If you haven’t checked it out yet, do so, but be prepared to say “Awww.” Cute dresses on even cuter kids are one thing, but it is obvious that ‘Ellie Inspired’ puts a lot of time and effort into their blog to make it shine. The writer of the blog is very diligent in updating with new and fresh information several times a week. We know a thing or two about blogging, and trust us, that’s a tough thing to do.
Blogs are not only a great way to communicate with your visitors, they can help drive significant amount of traffic to your site.
Consider this: Someone searching for services that ‘Ellie Inspired’ provides may choose to type in “dress patterns” or “children’s dresses” into their favorite search engine. Ellie Inspired would be sure to pop-up in search results given they have the right keywords on their homepage. BUT… What happens, when someone has a more specific question about making clothing for their kids? They would be more likely to type something like “How can I make a jumper for my child?”
Smart keyword selection on your homepage one way to generate leads, but for more detailed searches, your blog can do wonders! Writing about relevant and interesting topics will help you pick up some of these specific searches.
The most important thing about writing blogs is to remember to be persistent. Don’t get discouraged if you find small return at first or that the traffic it drives does not convert the way you want it to. Just remember: it is important that you give your blog time grow. Just like a website, you need to keep on experimenting and improving your blog to see great results.
Think you have a great site? Leave a comment below and you could see your site here next week. Got any blogging tips we didn’t mention? Share them! We would love to hear your input in the comments below!
Until next time, happy site building!