As you can imagine we see thousands upon thousands of websites on daily basis. From time to time, we notice trends. Today, I would like to share with you one such trend that popped up when it comes to information contained (or more specifically, seems to be missing) from a lot of small business websites.
Here’s is a small check-list of very basic key elements that all small business websites should contain:
1. Business Name – This seems like such a simple element, but you will be surprised how many site owners forget to put it at the top of the their website or place their FULL business name.
- Don’t expect your visitors to know what your abbreviations or logos stand for, tell them.
- If your business name and website address are different, make sure you present this information clearly
2. About Us Section – Tell people what you do. It is always beneficial to include information about what your business does and which category/ industry you focus on.
- Providing this information helps build a rapport with new visitors and makes your business seem more personal.
3. Contact Information – Don’t hide it. If you have a business phone number and mailing list, include it! Physical address is vital for those business that run stores, restaurants and such that use websites for promotional purposes to bring more clients through their front door. Things to include:
- Business Phone Number
- Business Email Address
- Physical Location (if you have one)
- Map of your location (see #3)
- Business Hours
- Contact Form
Look over your website today and try the 2 second test. Grab a stranger (nicely) or someone you know that has not seen your website in a while. Ask them a few questions to see how quickly they can locate your business name, what you do and how to get hold of you. If your “guinea pig” stumbles around or has a hard time answering, you might want to think about updating your page.
Until next time, happy site building!