How to Make Your Email Campaign Pitch Perfect Infographic Title

As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.


Source: Tumblr

So because the folks over at Campaigner were creative enough to bring my two favorite topics together…

Here are the five best practices for keeping your email marketing strategy in tune:

1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.

READ MORE
Blog Idea - Light bulb and Pencils Photo

So you want to start a blog?
It makes sense–everyone else is doing it.

But how do you stand out from the crowd?

Whether it is for your small business or for your personal brand, starting a blog requires knowing tricks of the trade for it to be a hit.

Lucky for you, we know a thing or two about writing blogs…so read closely the five steps for starting a successful blog:

1. Choose your niche
Deciding on a topic for your blog is one of the most crucial steps when starting out (that’s why it is number one!). With so many topics to choose from, it can be cumbersome picking just one. Best practices suggest creating a content marketing mission statement to narrow your focus, reach a defined audience, and drive engagement.

READ MORE
Webs Stats Cover Image

We know we don’t have to stress the importance of driving web traffic for our loyal Webs users. Your website supports your livelihood, and all of the digital marketing you do is an effort to bolster your website success.

That’s why we created a website analytics tool to monitor your site traffic to support your needs.

Of course, we are talking about Stats.

If you’re a free user, you have probably visited the pageviews section to analyze how many visits you get over time. But in this post, we’re going to dive deeper to show all you can discover as a Premium user.

READ MORE
Smart Watch Vector

The much-anticipated release of the Apple Watch has come and gone. However, reviews are still piling in to determine which apps for the watch are worth the download.

We found a comprehensive list of Apple Watch apps which describe all 63 available currently for download, but we thought we would highlight the 6 that we thought were handy for the small business owner.

1. Evernote
As one of the most-used business apps already, Evernote provides a way for Apple Watch users to access their account to dictate notes, check off tasks, and get reminders. One of the most interesting features is the ability to search through the app by voice (using the microphone on the watch).

READ MORE
homedit_narrow_desks

Did you know that over half of the small businesses in the United States are run out of a home office? According to the SBA, 52% of small businesses are home based—that’s nearly 14 million at last official count. Are you among them?

Most often, a new business is launched from an existing home. That is to say, very few people are starting a business and buying a home at the exact same time. What this means is that many people do not factor a home office in as a priority when house-hunting, and only realize later on that they need one.

READ MORE
6 unique sites for downloading exceptional images screenshot

First impressions are important. In less than two-tenths of a second, a website visitor has formed an impression of your brand, and has decided if they will stay on your site or move on.

So how do you properly build your small business website for that fleeting moment?

Use quality images.
Quality images are not always easy to find. With Google Images, for example, you might find pixelated photos or be vulnerable to downloading images protected by a copyright.

If you have ever shared your own photos on the web, you know the importance of protecting your images online and wouldn’t want to infringe on others’ photo rights. But if this concept is new for you, it is important to protect yourself from any legal action, and stick to websites that eliminate this threat by ensuring all images are copyright(and cost)-free!

READ MORE
domains vector

If the recent mishaps of politicians not registering their domain names are any indication, registering your domain name is crucial. So how do you find a domain name that best suits your business? In this post, I’ll answer some of your domain registration questions to assist in finding a domain that best matches your business, and sets you up for success in online marketing.

Why You Need to Register Your Domain Name

Quite simply, you need to register your domain name to avoid someone else buying it and damaging your brand or reputation. Take the most recent example of Carly Fiorina. She announced her plans to run for President, but failed to register her domain name. Someone bought carlyfiorina.org and decided to use it to show the world how many people she laid off at Hewlett Packard. News media picked up the story and amplified it to expose her domain name blunder to millions.

READ MORE
Webs #THANKYOUMOM screenshot

A couple of weeks ago we gave you 10 Mother’s Day marketing ideas for your small business; and while some people can learn a lot from a list, some of us (including myself) do much better when we have visuals and examples.

So, if it’s examples you need, take a scroll through our social profile updates from this past weekend to learn from our Mother’s Day campaign!

This year we asked Webs employees what they would like to thank their mothers for on their special day.

READ MORE
innovateher cover photo

Today at The Washington Post in Washington, D.C., there was a gathering of 14 entrepreneurs pitching their ideas to an esteemed panel of four judges. The event, InnovateHer, was the final Small Business Week event put on by the U.S. Small Business Administration (SBA).

The purpose was to identify ways to help women and their families by providing a product, service, or technology.

As I first entered the venue, I could tell that the energy was high. The finalists were buzzing with last minute preparations, and onlookers were anxious to hear their presentations.

READ MORE
Washivore Header

In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!

Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:

Visual Presentation
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color