Google's Iam.Soy website header

You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday.

If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY

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marketing_efficiency

Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business.

While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there.

1. Optimize Efficiency on Social Media
Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan, however, you could be wasting valuable time. Here are some ways you can optimize your time spent in the social media landscape:

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Email Checklist Vector

In our last post about email marketing, we talked about how a subject line is the perfect component of your email to test for higher open rates. And while we gave some valuable subject line tips, we thought you could use a quick checklist to compare against when writing.

Lo and behold, the 10-Step Email Subject Line Checklist:

1. What’s the length?
Subject lines with fewer than 50 characters have open rates 12.5% higher than those with 50 or more (Constant Contact). Keeping your subject line shorter ensures your whole message will be seen on a variety of devices. Most inboxes only display 30 to 40 characters, and that number shrinks on mobile.

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Robert Allan Salon header

On its own, Pinterest can be a powerful marketing tool. When combined with a solid web presence that completes the cycle, the impact is even stronger. Such is the case with today’s Webs user example site, Robert Allan Salon.

When looking for websites to feature here on the blog, I am always delighted when I find myself taking exactly the path that the site’s creator intended. This suggests to me that they’ve done a really great job thinking through the user experience and strategizing about their website’s purpose.

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TollFreeForwarding Infographic Cover

I have always identified myself as a night owl. And while I like to pretend I’m proud of being able to watch every episode of The Tonight Show with Jimmy Fallon, I secretly wish I could start my day bright-eyed and bushy-tailed like some of my early-bird friends.

Most great leaders start off their day early and, according to this infographic by TollFreeForwarding.com, it only takes a few habits to condition yourself to be a morning person!

My favorite tip from this infographic is to “save the bedroom for sleep!” I know that I often lay in bed with my computer to complete work, send emails, or browse different blogs. I’m even guilty of doing the same on my cell phone. Though, this graphic points out that if you leave your bedroom for sleep only, you will help condition your body to recognize your bed as a stimulus for bedtime. In turn, this will help you fall asleep faster and sleep longer.

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Screenshot of Tory Burch accessories

Today we’re going to talk about one of my personal pet peeves as a brand marketer: the assertion that functionality is what truly wins customers. Or, more simply, that consumers don’t judge a book by its cover.

One would have thought that after Apple came in and crushed the personal computer market that the proponents of the ‘function over form’ argument would have been silenced for good. However, this line of thought seems to have no expiration date. Every time I see a commercial from a company-that-shall-not-be-named comparing its products side by side with Apple products, I can’t help but roll my eyes a little.

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Abstract 3D Printing

Growing up, the UPS brand was always close to my heart. With my father as a dedicated professional driver for the delivery service, the former motto ‘What Can Brown Do For You?’ took a very literal meaning in that it provided for my household.

However, as I earned my degree in business and became more familiar with various industries, I learned how important the phrase ‘What Can Brown Do for You’ was to the small business.

Small business owners and entrepreneurs are often under tight budgets and time constraints; but to be successful they need the cooperation of big brands to assist them with their limitations.

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laptop on a desk at night

I was browsing the internet the other day (because I had writer’s block) and I came across the article 6 Ways To Power Through Writer’s Block. I found the advice to be pretty spot-on for those times when I am staring at a blank screen drumming my fingers on the keys and not actually pressing them. But the most sure-fire way I’ve found to beat writer’s block is to never get it in the first place.

Before I shifted my career toward content marketing, I had experienced patchy creative blocks here and there while writing college term papers, creating ad copy, or putting together newsletters. I have become much more intimately acquainted with writer’s block in recent years, however. Since joining Webs, I have written 424 blog posts. That’s 424 staring contests with a blank screen – not all of which did I win. But over the years I’ve learned some tricks of the trade that I’d like to share with you here today for avoiding that all-too-familiar situation in the first place:

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zomato_not_so_long_ago

In this digital age, we have become accustomed to a fast-paced society. We always are thinking about how to better build our websites, how to make everything mobile-ready, and how to better target our audiences. But sometimes, it is nice to take a moment and reflect on the way things were; and keep tabs on the trends to prepare for in the future.

The Delhi-based food app, Zomato, has done just that with their recent series of illustrations depicting ‘For the times they are a-changin.’  While some pictures display how terminology has changed with a bird tweet now referring to a Twitter tweet, others show how behavior has also changed when you can’t sit down for dinner without uploading your dinner’s photo to Instagram.

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Personal portfolio site example

Here at Webs, we are chock full of website marketing solutions and advice for entrepreneurs looking to launch and grow their small businesses. But what if what you’re trying to promote is yourself? Don’t worry enterprising self-branders – we’ve got your back too.

If you’re looking for inspiration for your own personal branding site or online portfolio, check out this well-organized and energetic site from Webs user Jaclyn Vetrano. A recent graduate of SUNY Geneseo, Jackie uses her website to promote herself and her body of work to the world (specifically to possible future employers, we imagine). Let’s talk about some of the elements that really make this personal promotion website pop:

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