Marketing Mojo for Small Business | Building a Better Website

How To Become a Google Plus Wizard (And Why You Should) [INFOGRAPHIC]

Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively.

For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find READ MORE

Not Quite Ready To Hire Help For Your Small Business? Check Out This Option.

While every small business takes its own unique route, there are some standard exits along the road to success that eventually cause entrepreneurs to ask themselves “am I in this for the long haul?”

Most ventures start as a side project squeezed into the off-work hours of evenings and weekends. But if business is good, the owner will soon have to decide whether they are going to make a full time commitment – or take the next exit. This is when a project usually becomes a sole READ MORE

The Inbox Diaries: Google Glass On Sale, Small Biz Tax Tips, and Lessons from Instagram Panic

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

One Day Only: Get Your Google Glass
If you’ve been eyeing a brand new face computer for yourself or for a loved one, don’t miss your chance to pick one up tomorrow morning! According to Google, any adult in the US can become a glass owner on Tuesday, April 15 at 9am EDT by signing up to be a Glass Explorer and ponying up $1,500 (plus tax). Spaces are limited, so make sure to be on time when you visit the signup website.

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Last Minute Small Business Tax Tips
Remember back in the day, before you started a small business, when all you had to do READ MORE

By Popular Demand: Webs Sitebuilder Adds Page Cloning!

They say time is money, and that’s never more true than for small business owners who wear multiple hats. As the owner, marketer, and employee, any extra time you spend in one role takes you away from another. That’s why we’re always trying to listen to our users for ways we can make site building take even less time.

We have heard feedback recently that the ability to clone certain features from one page to the next would really be helpful. So we put our engineers to work, and we’re READ MORE

Example Site: All You Need For A Great Web Store

For many small business owners, the biggest motivator for starting a website is selling items online. But what often happens is that they get stalled by the idea that they need to have the virtual shelves fully stocked before they can start an online store. Not so! Even if you just have a few items to show off, it’s never too soon to get your website – and your web store – online.

In the tech industry, you hear people throw around the phrase “done is better than perfect” a lot. And READ MORE

The Inbox Diaries: Video Pokes Fun at Ad Cliches, HBO Go Fails Game Of Thrones Fans, and a Personal Branding Infographic

This Week’s Stories:

Avoid The Clichés Featured In This Hilarious Video
Have you ever seen a field full of wind turbines in a commercial for a washing machine and wondered “what does this have to do with getting my whites whiter?” Then the video below might be for you. According to Mashable, this video comes from the stock video provider READ MORE

The Content Explosion: How To Make Your Content Stand Out In A Really Big Crowd [INFOGRAPHIC]

By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, you’re not alone. According to the data company Fractl, over SIX MILLION novels-worth of blog posts are being read on WordPress alone every single day. Will your blog post be one of them?

(Via DesignTaxi)

You can find this and many other eye-popping READ MORE

3 Steps To Successful Brand Management: Lessons Learned from The How I Met Your Mother Finale

Final High Five on How I Met Your Mother

Caution: this blog post may contain HIMYM spoilers. Image: CBS

When starting and running a small business, busy entrepreneurs sometimes forget one critical aspect – creating and managing a solid brand. We’ve talked before about the differences between name, logos, and brands, so we won’t backtrack too much here. Suffice it to say that after coming up with a business name, a logo, and stationary, many people think they’re done branding their business. But that’s just the beginning.

A brand is a set of associations that people hold about your business, and because of that, it’s something that you have limited control over. Making sure that what READ MORE

The Inbox Diaries: McDonald’s Tweet, Gmail Promotions Tab, and More Reasons To Sleep In [INFOGRAPHIC]

This Week’s Stories:

The Best Offense Is A Good Defense: McDonald’s vs. Taco Bell
When Taco Bell launched its breakfast menu on March 27th, it fired the first shot in the Fast Food Breakfast War against the industry leader, McDonald’s. After watching the launch commercial in which Taco Bell showed dozens of real men named READ MORE

Not Quite Ready To Hire Help For Your Small Business? Check Out This Option.

The Inbox Diaries: Google Glass On Sale, Small Biz Tax Tips, and Lessons from Instagram Panic

By Popular Demand: Webs Sitebuilder Adds Page Cloning!

Example Site: All You Need For A Great Web Store

The Inbox Diaries: Video Pokes Fun at Ad Cliches, HBO Go Fails Game Of Thrones Fans, and a Personal Branding Infographic

The Content Explosion: How To Make Your Content Stand Out In A Really Big Crowd [INFOGRAPHIC]

3 Steps To Successful Brand Management: Lessons Learned from The How I Met Your Mother Finale

The Inbox Diaries: McDonald’s Tweet, Gmail Promotions Tab, and More Reasons To Sleep In [INFOGRAPHIC]

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