In the sea of distinguished experts who all strive toward creating a circle of loyal clients and placing themselves in the top ranks of the market, finding your much-deserved place is not an easy task, especially if you are a solopreneur.
Solopreneurs are self-motivated people who are entirely responsible for their client relationship and, ultimately, their career success. Being your own boss means you have to fight the biggest challenge: how to find enough work to be profitable.
Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties.
For new businesses considering choosing a domain name, SEO does play a part. However, it’s important to choose a name that will also help establish your brand. Here are a few tips to help you meet your SEO goals while still maintaining your professionalism.
The idea of strength in numbers is something that certainly holds up in the business world. While you may do something very well and be successful on your own, there’s much to be gained from forging mutually beneficial business relationships.
It’s never a smart idea to put yourself in a silo and exclusively depend on your own resources. There’s value in partnering with others and building relationships that give you access to new opportunities. But saying strategic partnerships are valuable and actually forming them are two different things. Here are a few suggestions for doing the latter.
The technology landscape is constantly evolving, clouding which choices are the best to focus on when it comes to your business. Organizations of all sizes spend a lot of cash to keep pace with changing technology in an effort to stay ahead of their competition and ultimately grow. Whether you’re a startup trying to succeed or a Fortune 500 business, knowing the right areas of your business to invest in is just as important as knowing which tools to implement.
Take a look at these 5 critical investments every business should consider in 2017.
There are two main types of features and content on the web, at least when it comes to relevance: seasonal and evergreen. Evergreen content, as the name suggests, is content that’s available and relevant no matter what time of year it is or what’s going on. Seasonal content, on the other hand, is only relevant for a limited time—usually, it’s a part of a cycle that comes back around, so it may only be available during certain months of the year.
On the surface, it appears that evergreen content is a strictly more effective strategy than seasonal content; if it takes you three hours to build a page of your site, one page is active and effective for 12 months out of the year, while the other page is active for 3 months out of the year, the 12-month evergreen page would bring you a higher overall ROI. However, there are some advantages to seasonal features that make it worth considering for your brand.
It’s no secret that getting your small business noticed can be difficult without the right tools, especially when cash flow is limited, But it doesn’t have to be impossible. Whether you’re starting a new business from scratch or adding a fresh feature to an existing product, there are several effective ways you can gain free PR without compromising on quality. Here are some ideas:
Targeted communication
PR is all about building relationships. This doesn’t mean sending bulk emails and press releases to just about anyone you come across.
When you first look into launching a blog, whether for personal or business pursuits, you’re immediately confronted with two types of blog hosting: free and paid.
On the surface, it seems like an obvious choice. Why wouldn’t you take the free option? However, when you really begin to study the differences between free and paid, a new reality begins to emerge.
Five reasons to pay for hosting
There are times in life where free is good. Generally speaking, free food, free parking, and free admission are good things. But there are also times when the price you pay equals the quality of the product you receive. This is one of those times. Paid hosting yields a much higher return and there are five specific reasons why you should consider it:
Restaurants offer some unique challenges when it comes to marketing and advertising. Spending too much money on promotions can take away from your bottom line, and it’s a big investment to have a dedicated sales team to drive new revenue directly.
Content marketing presents a suitable alternative. It’s a relatively inexpensive strategy to pursue, it can grow your traffic exponentially over time, and it drives new visitors to your site while building your reputation. However, content marketing isn’t a magic solution, devoid of challenges for restaurants.
Maintaining an active blog is an important part of running a business today; it provides an SEO advantage, offers a deeper look at your company’s commitments, and helps build an ongoing relationship between brands and their clients. Many companies, however, make an error when developing content for their sites. While there’s certainly a place for instructional posts and internal company news on your site, these types of posts – especially when they seem to outright brag about your brand – aren’t the sort of content that wins new customers.
It’s the beginning of a new year, which means a fresh start and endless possibilities! For small businesses, a new year brings opportunities to explore different avenues for growth and success. A major consideration for many small businesses is investing in social media, but it can be overwhelming. Social media is a continually evolving landscape, but understanding the essentials removes the complications and makes it easy for anyone to seamlessly use social media marketing.
Webs makes small business marketing simple.
Explore the Webs online marketing platform below.
