Email marketing alternatives

The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.

To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.

READ MORE
31 Ways to Be Creative Infographic

Creativity is an art. And whether you express art through photography, graphic design, dance, or even marketable ideas, like any artist you are sure to encounter creative writer’s block every now and then.

Being creative isn’t easy and sometimes (OK, most of the time) it is hard to admit that it is you who is keeping yourself from reaching your inventive potential.

Though being the great artist you are, we know you look to better yourself with methods that can help you break through the blockade to your genius!

READ MORE
Webs Facebook Cover Photo CTA

Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?

CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online viewer is fickle and easily distracted, so it’s imperative that they know immediately what they’re supposed to do while you have their attention.

READ MORE
ethics scale vector

We’ve heard the sayings. ‘Character counts,’ ‘manners matter,’ and ‘honesty is the best policy.’ But, what happens when they come into conflict with other phrases like ‘It’s not personal, it’s just business,’ or ‘do what you have to do to get it done?’

Doing a job and being successful can pose a lot of gray areas for people when carrying out ethical actions. And that’s why reflecting on what kind of professional you want and need to be is so important.

READ MORE
ornament notification

It’s the busiest season of the year – holiday season!

Which not only means the common folk are running around trying to find the best gifts for their friends and loved ones, but also small business owners and entrepreneurs are trying to find ways to stand out in the crowd of marketing messages flooding everyone’s inboxes, televisions, and mailboxes.

More often than not, we have found that the simplest way to do this is to reflect your marketing messages on your website.

READ MORE
Amazon search bar

Technically, search engine optimization (SEO) is a means of optimizing your website’s ranking in just about any search engine. However, since Google is by far the most popular search engine in the US, most SEO agencies and gurus abide by Google’s standards of SEO best practices. Although the search engine giant is notoriously secretive about the details of their algorithm, they’re open about general best practices such as producing high quality content, good link building, avoid black hat tactics and the like.

READ MORE
Hipster Nerdy Santa Selfie

‘Tis the season for giving; and with days like Black Friday and Cyber Monday just behind us, we know that you have been scouring the internet for the best gifts for your friends and family.

Now we are sure you are almost done with your holiday gift list (right?), but just in case you haven’t found the right tech gift for the “geeky one” in your life, don’t worry – your search is over!

We present to you the 10 impractical but fantastic tech-related gifts for the nerds on your list:

READ MORE
Cyber Monday Email Envelope

 

Ever since 2005 when the Monday following Thanksgiving became the blessing/curse that we call Cyber Monday, marketers have done their very best to capitalize on the opportunity – mostly through our inboxes. Before I became one of those marketers myself, I saw the inundation of emails as a bit of a nuisance. Now, I see it as an opportunity.

If you market a small business (which you probably do if you’re reading this blog) you should make sure that today of all days you view your inbox not as a consumer, but as a marketer. If its anything like the Promotions tab of my Gmail account right now, it’s a veritable treasure trove of email marketing dos and don’ts.

READ MORE
raspberry_header

With the unofficial start of the holiday shopping season coming tomorrow, we thought it would appropriate to kill two birds with one stone and show you a great Webs user website that also has some fantastic gift ideas.

The Little Raspberry is an online shop based in Australia that sells custom and pre-made wall art for the home and for kids and babies’ rooms. They offer designs that are printed and shipped, as well as downloadable prints that you can print for yourself. What’s so great about The Little Raspberry’s website? Let’s see:

READ MORE
CoverPhoto for Oomph Infographic - 40 Brand Logos with Hidden Messages

It’s no secret that your logo is an extremely important part of your brand.

That is why we have talked at length about this subject on the Webs blog: from choosing the right color, to small business logo design principles, to which tools you can use to design your own logo.

The logos with the most impact are always those that take their design to the next level. They look beyond the aesthetics of the design, and think about how to make the most of negative space or what simple messages they can convey through design to reinforce their brand.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color