We could go on and on about how important content marketing is to any small business marketing plan (and we have). Not only is it a great way to establish yourself/your brand as a thought leader in your industry, it’s also a very effective SEO strategy for boosting your rank on search engines. One of the big reasons content marketing is great for SEO is that it creates links back to your website from other places – social media, other people writing and referencing you, etc. These inbound links from other domains are very valuable for signaling to Google that your website is legitimate and important.READ MORE
There has been a lot of chatter around the internet the last couple of months surrounding a big change for Twitter come 2015.
If you’ve missed the buzz, keep calm and read on!
In September, Twitter CFO Anthony Noto was quoted by WSJ stating the current Twitter feed is organized in reverse chronological order and, “isn’t the most relevant experience for a user.” And “Putting [that] content in front of the person at that moment in time is a way to organize that content better.”READ MORE
In the past, we have reminded small business owners that a happy employee means a successful business. This included providing information about a healthy and productive workspace with standing desks and natural light; as well as sharing the top motivators for employees to stay at a company.READ MORE
If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community.
I received so much great information from the session that I decided to share a brief summary of the webinar with you all so you can take some tips back to your own content marketing strategies!READ MORE
Given that we live and breathe small business marketing at Webs, it’s no surprise that seeing our users whip up a great website for an interesting business really makes our day around here. Today’s day-maker? Lezzetli Turkish-Style Ice Cream.
This mom-and-pop-style ice cream company is run by a couple who fell in love with traditional Turkish ice cream while traveling, and decided to bring the tradition back home to New York City.
One thing that shows Lezzetli is serious about their business is their consistent brand. From their web, to their social profiles, to their physical packaging, everything reinforces their energetic and natural style.READ MORE
Next week (November 17-23) is Global Entrepreneurship Week (GEW), and we wanted to make sure you – our small business readers – have the scoop on this worldwide celebration of, well, you.
The official USA webpage describes the event this way:
“Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.”
GEW traces its roots back to 2008 when it first began, and has since expanded to 125 countries. In those countries, 24,008 partner organizations are planning 33,846 activities associated with the event. Why? In order to help entrepreneurs around the globe “explore their potential as self-starters and innovators.”READ MORE
Security should be at the forefront of planning when it comes to business. While much of the Internet population is just going about their business, there are also thieves ready and waiting to steal every piece of data you have, because—in the wrong hands—it’s worth just as much as cold, hard cash.
But don’t worry; protecting your business from data and monetary burglary is something that your business can do with a few simple steps. Below is a list of five security measures that any business owner should consider:READ MORE
With so many digital advertising options available these days, it can be hard to decide what, when, where, and how much to advertise for your company. These questions are especially pressing for small business owners who lack the budget to compete with their larger competitors for screen time.
So what do you need to consider when it comes to getting the most bang for your ad buck? Advertising tech company YuMe is here to tell you. Based on some pretty detailed research, the infographic below provides lots of insights about consumers’ digital lives and their responses to on-screen advertising. The most prominent question they seek to answer is ‘what role does screen size play in ad effectiveness?’READ MORE
The fifth annual Small Business Saturday may be just a few weeks away (November 29th, people!), but there are still lots of opportunities to get involved and take advantage of everything this event means for small businesses.
First introduced in 2010 by American Express, the goal of Small Business Saturday is simply to help the country’s smaller businesses get more customers in their doors and on their websites. This is ideal because the biggest challenge for most small businesses is simply a lack of exposure to new audiences. Marketing and advertising can be expensive, and when a business is just getting off the ground, there always seem to be much bigger expenses that need to be covered first.READ MORE
The most effective marketing strategies are ones that capture your audience’s attention. And the best way to do that is to show that your company has personality.
That’s why when holidays like Halloween roll around, it is always a good idea to show your spirit (see what we did there).
This year we saw some great examples to spook your imagination for doing some last minute efforts today, or get you ready for next year!
Sending out a Halloween-themed email can be a subtle, yet effective, way to impact open and click-rates for this time of year. While some may believe your inbox may be cluttered with similar messages, dare to be different to drive your customers to be curious about your message. Instead of just saying “Happy Halloween,” try some cheesy Halloween subject lines where your audience can’t help but laugh at (and click) your email! The best message I received this year came from Ann Taylor LOFT.READ MORE