wimpy_web_writers_slideshow

If you own or market a small business these days, you are going to have to do a fair amount of writing in order to grow it. There’s no getting around it: whether you have a website, are starting a blog, or need to create some printed collateral, it pays to be able to write clear and compelling copy.

While not everyone is born with the innate ability to write well, there are certain pitfalls you can learn to avoid in order to improve your god-given writing chops. In the Slideshare below, marketing expert Barry Feldman of Feldman Creative has collected some of the top characteristics of what he calls “Wimpy Web Writers.”

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4th of July Email Campaign

If you live in the United States, you know that this upcoming weekend is a very important holiday: Independence Day!

It’s the day that Americans celebrate their freedom, show their patriotism, and send many, many emails to your inbox to remind you how lucky you are to be an American.

In true marketing fashion, many of these emails are already landing in our inboxes, and are building excitement to buy and engage with several products and brands.

While it is easy to become immune to these marketing messages (since we know all the tricks already), we took the liberty (pun intended) of scouring our mailboxes to show the best of the best, and lessons you can learn from these emails.

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Brand Personality Chart

Earlier this month Sarah talked about how to name a business.  After you’ve carved out a name for your business, you should think about defining more of your corporate identity. After all, it makes a lot of sense to have a holistic business identity that encompasses your business name, brand, logo, and design aesthetic. Your corporate identity should carry a consistent message across mediums – from digital to print and back again. A fundamental aspect of this business identity is its brand personality.

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smallbusiness_employeeadvocacy

When we talk about social media we are often talking about connecting with your consumers to bring a genuine voice and a face to your brand.

But, did you know that you can also use social to strengthen relationships among your employees?

According to EveryoneSocial, when you engage in a social employee advocacy program 20% of employees are more likely to stay at their companies, 15% are more likely to feel connected to co-workers beyond their core teams, 20% are more likely to feel inspired, and 27% are more likely to feel optimistic about their companies’ futures.

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TWP_Washington_2015_AW

What makes a company a great place to come to work every day? According to The Washington Post’s 2015 Top Workplaces survey, major factors include feeling connected through meaningful work, believing a company is moving in the right direction, and feeling genuinely appreciated by your employer. (WashingtonPost.com)

Each year, The Washington Post surveys employees of companies in the Washington, DC metro area in an effort to unearth the best of the best places to work in the region. This year, we are delighted to announce that Webs was among the 150 selected!

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brand_names_cover

You’ve had the brilliant idea. You’ve analyzed the logistics. You’ve finally decided to start your own business. All that’s left to do now is name it, right?

Easier said than done. Naming a business is an incredibly important first step toward future success, and the importance of getting it right can’t be overstated. Because building a brand takes time and dedication, changing the name of your business is a major undertaking and should be avoided if possible. The best way to avoid a name change? Taking the time to select the right name from day one.

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Project Loon

In the most recent Google I/O Conference a lot of new and exciting technology was announced to be hitting the internets in the coming months. One particular piece of tech that was touched on, and is of particular interest to all of us in the website world, was Project Loon.

Why Project Loon?
Everyday, digital marketers take advantage of their opportunity to reach a wide audience of people with the power of the internet. But did you know that two-thirds of the world’s population does not have Internet access? By taking interest and understanding Project Loon, you will see how the innovative minds over at Google are trying to close that gap of unconnected people.

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home_office_gadgets

When you work from home, there’s a bit of a catch 22 we all must overcome. You are delighted to be able to control everything about your workspace, but you may find that you get overwhelmed trying to set up the ideal work-from-home space. We’ve tackled the issue of creating space for a home office before, if you really are starting from scratch. Once you have the space picked out, consider some (or all!) of the following office gadgets for making your home office truly your own:

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Pagemodo Facebook Ads Video Screenshot

With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.

Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:

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