Uber.com Screenshot

In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to be one of these brands that has triumphed; securing successful branding across 200 cities and 45 countries.

Let’s take a deep dive into how it was done.

What is Uber?
Uber is a smartphone application which hails taxis and private drivers on-demand from the company’s myriad of hired drivers. The concept is to emphasize convenience and solve transportation issues for largely populated cities.

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Unhealthy and Healthy Arrows Graphic

When you spend 40 hours of your week (at least) at the office, we assume you would want your experience there to be enjoyable. And while we’re sure you have already read our productivity hacks for work, you also need to be cognitive of the space in which you expect that productivity to be produced: your physical office space.

The Washington Post shared an article in how to take an office from an unhealthy to healthy work environment.

Check out the infographic below and see if you can apply any of these small business office tips to keep you and your employees happy and healthy in their workspace:

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experiment

As digital marketers, here at Webs we’re obsessed with testing and optimizing. As important as gut feelings and marketers’ intuition are, they simply must be backed up with data in order to be successful in the long term.

There are myriad ways to perform tests that will help you optimize various areas of your business. One option is user testing, in which you select participants to give you feedback about something you have questions around. A larger-scale option is to do A/B testing on your website in order to optimize your design and functionality. But your website it’s the only thing you can test – you should also be constantly optimizing your promotions, like A/B testing your email marketing.

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Autumn squirrel stealing acorn

One of the big differences between the life of a full-time marketer and the life of small business owner is the time frame in which you live your daily life. The entrepreneur is often living in the moment, putting out the fires of the day, and making sure everything is running smoothly. The marketer, on the other hand, is already spending their days planning the next month, quarter, and even year.

The challenge that small business owners face as they decide to grow their businesses is that they must also become marketers. This requires that they split their focus and see not only today’s performance, but also next quarter’s goals.

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Business Hand Shake Vector

Congratulations! You’ve started your own business. You’ve been handed the keys. You’ve managed to turn your dream into a reality.

Now it’s time to focus on some logistics.

Running a business is rewarding and demanding, and we want to be sure that you are prepared to protect your business and its assets to continue on your path to success.

Below, we have collected four standard contracts you will need to be familiar with to do just that.

1. Bill of Sale:  Most likely, you are going to engage in many transactions when first starting out. This contract will protect and complete a purchase of a valuable asset (large items like a car or TV). The bill of sale will help prove you legally own the item and can determine how much sales tax you will pay. It can also release the seller (possibly you) from liability to keep both buyer and seller from any future disputes.

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Google AdWords Express Header

Google recently announced AdWords Express: a simpler way for small businesses to advertise in search results. AdWords Express promises to help you find valuable new customers, even if you only have a small budget. Is it a good fit to grow your business? How can you get the most from search advertising? Let’s take a look.

Why advertise on search engines?

Search engine advertising is one of the most efficient ways to grow your business. If you mail out postcards or buy a radio ad, you pay to reach a certain size of audience. But the majority of that audience doesn’t need what you’re offering, or isn’t looking for it right now. You pay whether or not a single person actually considers your business.

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Variety of doors

You know how people say that less is more? Yeah, they are not talking about webpages. When it comes to the number of pages that connect to your website’s domain, more is always better – especially when you’re doing search engine optimization.

In today’s online world, people rarely come to a website by typing in the name directly. Most website hits come from search engines – specifically from Google. If you want more people to enter your website, consider adding more doors. And not just more, but doors of all different shapes and sizes.

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B2B Arrows Illustration

Business to Business Marketing. B2B Marketing. The wonderful process of selling goods and services to another company.

Anyway you phrase it, we know running  B2B marketing campaigns can be just as demanding as any B2C campaign, if not more so, since your audience is a company just like you! Getting caught up in the daily demands of making things run smoothly is natural; however, it’s important to take a step back every once and awhile to assess the trends seen within your business and its industry to make a more meaningful impact.

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cover_logo-infographic

Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

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Email Marketing Keyboard Image

As small business owners and entrepreneurs, you should already be familiar with the concept of Email Marketing. In the past, we have shared what makes a good subject line, how to get quality leads, and how to find the right Email Service Provider (ESP). But today, we are going to dive a little deeper.

I recently talked about the fundamentals of A/B testing on the Pagemodo blog. Granted, I was speaking about Facebook posts, but the same concept of A/B testing can be best explained in this excerpt:

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