Earlier this month Sarah talked about how to name a business. After you’ve carved out a name for your business, you should think about defining more of your corporate identity. After all, it makes a lot of sense to have a holistic business identity that encompasses your business name, brand, logo, and design aesthetic. Your corporate identity should carry a consistent message across mediums – from digital to print and back again. A fundamental aspect of this business identity is its brand personality.READ MORE
When we talk about social media we are often talking about connecting with your consumers to bring a genuine voice and a face to your brand.
But, did you know that you can also use social to strengthen relationships among your employees?
According to EveryoneSocial, when you engage in a social employee advocacy program 20% of employees are more likely to stay at their companies, 15% are more likely to feel connected to co-workers beyond their core teams, 20% are more likely to feel inspired, and 27% are more likely to feel optimistic about their companies’ futures.READ MORE
What makes a company a great place to come to work every day? According to The Washington Post’s 2015 Top Workplaces survey, major factors include feeling connected through meaningful work, believing a company is moving in the right direction, and feeling genuinely appreciated by your employer. (WashingtonPost.com)
Each year, The Washington Post surveys employees of companies in the Washington, DC metro area in an effort to unearth the best of the best places to work in the region. This year, we are delighted to announce that Webs was among the 150 selected!READ MORE
You’ve had the brilliant idea. You’ve analyzed the logistics. You’ve finally decided to start your own business. All that’s left to do now is name it, right?
Easier said than done. Naming a business is an incredibly important first step toward future success, and the importance of getting it right can’t be overstated. Because building a brand takes time and dedication, changing the name of your business is a major undertaking and should be avoided if possible. The best way to avoid a name change? Taking the time to select the right name from day one.READ MORE
It’s because small businesses and entrepreneurs thrive in environments where they can establish long-lasting relationships with their community. These relationships prove their passion and persuade community members to recommend the business to in-laws, friends, or a new acquaintance who visit and want to experience “the local scene.”
This culture has expanded online as we’ve shifted into the digital age with sites like Yelp, Amazon, and TripAdvisor which have placed focus on the power of a positive review. And with the explosion of mobile, apps such as Foursquare/Swarm, where you can check-in to share your favorite places with friends and leave reviews, have done exceptionally well. Because let’s be honest, who is better to give a sincere review–the company or the consumer?READ MORE
In the most recent Google I/O Conference a lot of new and exciting technology was announced to be hitting the internets in the coming months. One particular piece of tech that was touched on, and is of particular interest to all of us in the website world, was Project Loon.
Why Project Loon?
Everyday, digital marketers take advantage of their opportunity to reach a wide audience of people with the power of the internet. But did you know that two-thirds of the world’s population does not have Internet access? By taking interest and understanding Project Loon, you will see how the innovative minds over at Google are trying to close that gap of unconnected people.
When you work from home, there’s a bit of a catch 22 we all must overcome. You are delighted to be able to control everything about your workspace, but you may find that you get overwhelmed trying to set up the ideal work-from-home space. We’ve tackled the issue of creating space for a home office before, if you really are starting from scratch. Once you have the space picked out, consider some (or all!) of the following office gadgets for making your home office truly your own:READ MORE
With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.
Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:READ MORE
Today’s Webs user example site is sure to brighten up your day. The Australia-based Afrobeat African Drumming Company provides truly original teambuilding and wellness programs, as well as other forms of interactive entertainment. And they offer it all on a colorful, well organized website that is chock-full of social proof and customer-centric content.
There’s a lot to explore on Afrobeat’s website—they offer lots of detailed information about what they do; complete with beautiful imagery that really gives visitors a sense of the company. What really stands out to us about this website, however, is the focus on the customer and their needs.READ MORE
As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.
So because the folks over at Campaigner were creative enough to bring my two favorite topics together…
Here are the five best practices for keeping your email marketing strategy in tune:
1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.