Your Brand: Inspired by You

Creating Your Small Business....

8 Brand Elements To Consider....

The Importance of Consistenc....

Today we have an exciting guest post from Brian Spero about maintaining brand consistency throughout your online marketing efforts. Brian Spero is an online marketer and blogger for Money Crashers, where he shares tips for business, technology, and finance. The rise of digital marketing has made cultivating an effective brand image …
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Now that we’ve talked about what a small business brand is – and is not – you know how important it is to have a set of values and attributes for your brand in order to create the right associations for potential customers to make about your business. But what …
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We recently talked about the importance of maintaining consistency across all of your branding elements – but do you know what physical items you need to brand your business? Below you’ll find 7 pieces of an identity suite that any small business owner should consider preparing before opening their doors …
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In last Friday’s post, we talked about the importance of maintaining consistency across the elements that make up your brand. But what are those elements, anyway? Today we’re going to talk about the elements you will need to consider creating to support your small business brand. Before creating these elements, …
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In last week’s introduction to small business branding, we talked about the six criteria on which the strength of a brand can be measured; recognition, consistency, emotion, uniqueness, adaptability, and management. Today we’re going to focus on the importance of consistency. This is a topic that was covered very thoroughly …
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People sure do throw around the term “brand” a lot these days. They often use it interchangeably to describe a business’s logo, or the business itself. But branding is so much more than either of these things. Your small business’ brand is made up of a lot of different elements …
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We’ve talked a lot over the last few weeks about online promotion for small businesses. We covered paid search advertising, online resources for finding networking events, and places to promote your website or business online for free. And while using the web to promote your small business is a very …
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Today we’re going to hit pause on our Small Business Promotion series to talk about something new and exciting that’s coming from Google. On Wednesday the tech giant announced on its blog that users will soon see a brand new inbox when they log into their Gmail accounts. Gmail’s new …
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We’re continuing our series on small business promotion. Today’s topic is Paid Search Advertising so we brought in the big guns, aka Asheley Dozier, our Search Marketing Manager. Enjoy! _____________________________________________________________ We’ve talked a lot on the blog about search engine optimization (SEO), but there is a whole other side to …
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When you run a non-profit, you work just as hard and put just as much energy in as any other business – only with a fraction of the budget. So it’s essential that you learn how to do more with less. Luckily, there is this wonderful tool called the Internet …
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