Washivore Header

In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!

Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:

Visual Presentation
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.

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SBA.gov - National Small Business Week Cover

Happy Monday! This week (May 4-May 8) is one of our favorite weeks of the year: National Small Business Week.

Since 1963, the President of the United States has issued a proclamation announcing National Small Business Week to recognize the hardworking small business owners and entrepreneurs of America.

Did you know that more than half of Americans either own or work for a small business? And that every two out of three new jobs created each year is provided by small businesses?

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Common Grammar Errors

Have you ever posted a link on Facebook to a great article that you spent hours writing, only to have the comments devolve into a debate about your word usage? If not, consider yourself lucky.

The thing about being a social media or content marketer is that when we make mistakes, we make them in front of the entire Internet. And if there’s one thing that people love to do online, it’s call people out. While a certain amount of trolling can (and should) be expected by successful content producers, the problem occurs when those mistakes overshadow the otherwise excellent content you’re putting out there.

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Start a Startup Screenshot Infographic

There are many factors determining how likely your startup is to grow, but which factors are the most important for you to succeed?

If you have ever undertaken this venture, the complexities of getting your startup off the ground will look familiar in this flowchart shared by Flowing Data representing how it feels to work with the technology and investment group, HackFwd.

The important thing to remember from this graphic is that no matter the distraction (De Lorean test drives to 1984, teaching werewolves C++, or a few beers with friends) the foundation of your startup succeeding is hard work.

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mothers_day_marketing_ideas

Mother’s Day is coming up on May 10th—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done!

For big brands, turning the wheels quickly enough to get a marketing campaign off the ground in short order can be a challenge, but small business owners still have time pull it off. Here are 10 ways to engage with your audience and make the most of the Mother’s Day marketing opportunity!

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Coding Vector

About a month ago I attended the OWN IT Summit at Georgetown University. The emphasis of the one-day conference was on how women can “own it” in any industry of interest by facilitating conversation between female leaders and millennials. The brilliance of the program is that it is fully administered by the undergraduates at Georgetown.

During the ‘Innovation Panel’ held between columnist Kara Swisher, fashionista Maddy Maxey, former eBay CMO Richelle Parham, and technologist Anthea Watson Strong, they mentioned an all-female hackathon occurring in the DC area.

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google_ranking

If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:

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HTML Coding Cover Photo

When building a small business website there are a lot of options to consider. For example, should you pay a graphic designer to assist in the layout, should you hire a company to program the site for you, or should you keep 100% control over the design and code by building your own website?

While we may be a bit biased, we think that having ownership of the look and feel of your small business website is essential to showing your brand and demonstrating your dedication to your business.

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Productivity symbol

Running a small business can be a difficult job. The responsibilities can be daunting, and the tasks can quickly pile up. Running a micro-business can be even tougher. Similar tasks are placed on fewer people, and your to-do list can get crowded in a hurry. Compounding the challenge is the fact that many people simply procrastinate their duties. After all, why do something now when there will be time for it later? There’s no clear reason why some people tend to procrastinate. Research suggests that procrastination might actually be a factor of genetics, something that’s been passed down through the generations. Maybe you even fall into that category. But just because you might be a natural procrastinator doesn’t mean you have to give in to your instinctual behaviors. A variety of productivity tools are out there, ready to help you overcome the urge to delay what should be done right away.

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Magnifying Glass Trends

Scanning thousands of websites to try and understand daily industry trends is not how a busy small business owner or entrepreneur should be spending their time.

That’s why we gathered the top 14 sites with the best coverage of news and trends to minimize your search time and assist in your imminent success.

1. TechCrunch
Follow every company, from startup to NASDAQ-100, and all of the technology and innovations they share with the world. It is a great place to form new ideas and be inspired by like-minded individuals.

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