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It’s no secret that getting your small business noticed can be difficult without the right tools, especially when cash flow is limited, But it doesn’t have to be impossible. Whether you’re starting a new business from scratch or adding a fresh feature to an existing product, there are several effective ways you can gain free PR without compromising on quality. Here are some ideas:

Targeted communication

PR is all about building relationships. This doesn’t mean sending bulk emails and press releases to just about anyone you come across.

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Time and Money on Scales

When you first look into launching a blog, whether for personal or business pursuits, you’re immediately confronted with two types of blog hosting: free and paid.

On the surface, it seems like an obvious choice. Why wouldn’t you take the free option? However, when you really begin to study the differences between free and paid, a new reality begins to emerge.

Five reasons to pay for hosting 

There are times in life where free is good. Generally speaking, free food, free parking, and free admission are good things. But there are also times when the price you pay equals the quality of the product you receive. This is one of those times. Paid hosting yields a much higher return and there are five specific reasons why you should consider it:

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Place setting

Restaurants offer some unique challenges when it comes to marketing and advertising. Spending too much money on promotions can take away from your bottom line, and it’s a big investment to have a dedicated sales team to drive new revenue directly.

Content marketing presents a suitable alternative. It’s a relatively inexpensive strategy to pursue, it can grow your traffic exponentially over time, and it drives new visitors to your site while building your reputation. However, content marketing isn’t a magic solution, devoid of challenges for restaurants.

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megaphone with "share you story" bubble

Maintaining an active blog is an important part of running a business today; it provides an SEO advantage, offers a deeper look at your company’s commitments, and helps build an ongoing relationship between brands and their clients. Many companies, however, make an error when developing content for their sites. While there’s certainly a place for instructional posts and internal company news on your site, these types of posts – especially when they seem to outright brag about your brand – aren’t the sort of content that wins new customers.

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Social media icon vector

It’s the beginning of a new year, which means a fresh start and endless possibilities! For small businesses, a new year brings opportunities to explore different avenues for growth and success. A major consideration for many small businesses is investing in social media, but it can be overwhelming. Social media is a continually evolving landscape, but understanding the essentials removes the complications and makes it easy for anyone to seamlessly use social media marketing.

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Holiday-themed van with snow falling

Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?

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Vector of virtual data computer

When we think about servers, a few things may come to mind. In the past, the first image was often of stuffy server rooms that constantly needed to be kept cool and dry, and where a small problem could send a business into free fall for hours or days until the system could be repaired.

Today, however, many companies have never even seen their servers, because server virtualization is rapidly becoming the dominant model. Physical servers have proven to be too great a problem from an infrastructural upkeep standpoint.

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Email marketing

Email marketing is central to many small business’s marketing strategies. It is a fantastic way to send out branded messages to potential clients as well as longstanding, loyal customers. However, writing emails that inspire conversions and sales isn’t super intuitive to most people. Today, we’re going to break down the five essential components for successful email copy.

Let’s get right to it.

Keep It Short and Sweet (KISS)

As we’ve discussed, people’s attention spans are very short, as in you have eight seconds to hook someone into reading your email and continue reading your email copy. In order to position your emails for optimal open, read, and click-through rates, limit your word count. This applies to your subject lines and your email content.

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Webinar

Webinars save companies money on travel, letting professionals reach people across the globe from the comfort of their offices. A well-planned webinar can also boost sales, helping hosts establish thought leadership by offering free advice to attendees. Instead of conducting a workshop at an industry conference or local networking meeting, business leaders can reach wider audiences by inviting participants to an online conference.

But reaching those audiences requires getting the word out about what you’re doing. You can send out invitations by email, but you’ll likely only reach your current customer base that way. To get the word out to people who have never heard of your business, social media is the best approach. Here are a few things you can do to promote your upcoming webinar on your various social media platforms.

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Customer relationship management vector

Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.

The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend.

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