Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties.

For new businesses considering choosing a domain name, SEO does play a part. However, it’s important to choose a name that will also help establish your brand. Here are a few tips to help you meet your SEO goals while still maintaining your professionalism. READ MORE

The idea of strength in numbers is something that certainly holds up in the business world. While you may do something very well and be successful on your own, there’s much to be gained from forging mutually beneficial business relationships.

It’s never a smart idea to put yourself in a silo and exclusively depend on your own resources. There’s value in partnering with others and building relationships that give you access to new opportunities. But saying strategic partnerships are valuable and actually forming them are two different things. Here are a few suggestions for doing the latter. READ MORE

The technology landscape is constantly evolving, clouding which choices are the best to focus on when it comes to your business.  Organizations of all sizes spend a lot of cash to keep pace with changing technology in an effort to stay ahead of their competition and ultimately grow. Whether you’re a startup trying to succeed or a Fortune 500 business, knowing the right areas of your business to invest in is just as important as knowing which tools to implement.

Take a look at these 5 critical investments every business should consider in 2017. READ MORE

When you first look into launching a blog, whether for personal or business pursuits, you’re immediately confronted with two types of blog hosting: free and paid.

On the surface, it seems like an obvious choice. Why wouldn’t you take the free option? However, when you really begin to study the differences between free and paid, a new reality begins to emerge.

Five reasons to pay for hosting 

There are times in life where free is good. Generally speaking, free food, free parking, and free admission are good things. But there are also times when the price you pay equals the quality of the product you receive. This is one of those times. Paid hosting yields a much higher return and there are five specific reasons why you should consider it: READ MORE

Maintaining an active blog is an important part of running a business today; it provides an SEO advantage, offers a deeper look at your company’s commitments, and helps build an ongoing relationship between brands and their clients. Many companies, however, make an error when developing content for their sites. While there’s certainly a place for instructional posts and internal company news on your site, these types of posts – especially when they seem to outright brag about your brand – aren’t the sort of content that wins new customers. READ MORE