Time Management Cover Photo

In the life of a busy entrepreneur, there are many moments where we wish we didn’t have to waste so much time doing the small stuff. Whether it be checking insignificant emails, or waiting the few extra seconds for a large file to upload.

Yesterday, I stumbled across an interesting app called Rescue Time. More or less, this application is a behind-the-scenes time ninja that reports back in how effectively you are using your time on your computer AND mobile device. It simply runs in the background and tracks how much time you spend on different applications to give you a picture of your daily tasks – and provides advice on how to better spend the time you may be wasting.

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Many Browser Windows

Often we find ourselves discussing how small business owners and entrepreneurs can be more productive. Does this mean we are trying to imply that these professionals have difficulty with time management?

No way!

We just understand that time is a limited resource, and that a few productivity hacks are appreciated when trying to tackle a busy day.

Today we thought we would focus on one of the most time-consuming facets of a business: content curation. To have an impactful content market strategy, you must be up to date on all of the latest news in your industry. This way, when updating your small business blog or posting timely content to social media, you are providing engaging, share-worthy content to your consumers.

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Penguin and Panda

If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy.

While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications:

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Webs-Local-Search-20


We’re incredibly excited to announce the addition of a new tool to the Webs platform that will help businesses save a significant amount of time, money, and headaches in getting their business listed everywhere online.

Introducing Webs Local Search: The easiest way to list your business everywhere online.

What Is Local Search?

In a recent Webs blog post, we described the importance of local search for small businesses, how local search differs from SEO (Search Engine Optimization), and how you can check if your business is listed today.

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Growing Your Startup Infographic Mashable

Attempting to establish a startup takes courage, determination, and a slight leap of faith. To run a successful startup, it takes hard work, perseverance, and a lot of luck.

Statistics show, of the 514,000 new business owners in 2012, only 18% will succeed in their first venture. Those who are brave enough to try for a second or third venture see their success rate rise to 20%.

So why are so many business owners willing to take the plunge?

68% believe the odds of their business succeeding are better than others in their sector. And with such a positive attitude, they are more likely to stick it out to see success.

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Google's Iam.Soy website header

You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday.

If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY

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marketing_efficiency

Is there anything you wouldn’t give for a few more hours in the day? With all of the hard work that goes into running a business, sometimes your marketing efforts aren’t as efficient as you’d like them to be. Thankfully, there are a number of ways to save time marketing your business.

While we don’t have any magic way to add time to your day, we can probably help you find a few minutes you didn’t know were there.

1. Optimize Efficiency on Social Media
Social media helps you establish a presence in the digital world and connects you directly with your customers. Without a plan, however, you could be wasting valuable time. Here are some ways you can optimize your time spent in the social media landscape:

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Email Checklist Vector

In our last post about email marketing, we talked about how a subject line is the perfect component of your email to test for higher open rates. And while we gave some valuable subject line tips, we thought you could use a quick checklist to compare against when writing.

Lo and behold, the 10-Step Email Subject Line Checklist:

1. What’s the length?
Subject lines with fewer than 50 characters have open rates 12.5% higher than those with 50 or more (Constant Contact). Keeping your subject line shorter ensures your whole message will be seen on a variety of devices. Most inboxes only display 30 to 40 characters, and that number shrinks on mobile.

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Robert Allan Salon header

On its own, Pinterest can be a powerful marketing tool. When combined with a solid web presence that completes the cycle, the impact is even stronger. Such is the case with today’s Webs user example site, Robert Allan Salon.

When looking for websites to feature here on the blog, I am always delighted when I find myself taking exactly the path that the site’s creator intended. This suggests to me that they’ve done a really great job thinking through the user experience and strategizing about their website’s purpose.

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TollFreeForwarding Infographic Cover

I have always identified myself as a night owl. And while I like to pretend I’m proud of being able to watch every episode of The Tonight Show with Jimmy Fallon, I secretly wish I could start my day bright-eyed and bushy-tailed like some of my early-bird friends.

Most great leaders start off their day early and, according to this infographic by TollFreeForwarding.com, it only takes a few habits to condition yourself to be a morning person!

My favorite tip from this infographic is to “save the bedroom for sleep!” I know that I often lay in bed with my computer to complete work, send emails, or browse different blogs. I’m even guilty of doing the same on my cell phone. Though, this graphic points out that if you leave your bedroom for sleep only, you will help condition your body to recognize your bed as a stimulus for bedtime. In turn, this will help you fall asleep faster and sleep longer.

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