Collection of sports gear

Looking for ideas for a fun and engaging promotion to share with your audience this season? Look no further than the world of sports. Fall here in the US is rife with opportunity for sports-related marketing, but no matter what time of year or where you live, there’s always some opportunity to newsjack sporting events and create relevant coupon codes.

The first thing you’ll need to do in order to run this type of promotion is take a look at your target audience. Of the people whom you wish to engage, where do their sports loyalties lie? Here in Washington, DC, we have dozens of area sports teams, so local marketers would need carefully gauge who the majority of their customers are rooting for when planning a promotion. There are, of course, some events – like the World Cup – where it’s safer to assume who your audience is pulling for.

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Flying V Follow the Leader Vector

So you’ve started your own company. That makes you CEO, manager, head honcho, the leader, right?!

Not necessarily. Being in charge is one thing – being a true leader is something entirely different.

To become a great leader, you must have certain qualities that motivate others to follow. In fact, we believe there are six qualities that do a great job of accomplishing just that.

Don’t worry – everyone possesses these characteristics, but some may have to dig a little deeper to bring them out. Just take a look at these six qualities of great leaders, and some of the best influencers who embody them, to enhance your leadership development.

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Local Search Banner

Why Are You Building Your Website?

It’s a simple question that probably has a simple answer.  We’ve found that most of our customers build a website to attract new customers to their business, to create a digital presence for their brand or service, to sell products online, or to build an online community.

However, all of these different site-building goals have one thing in common: they won’t work if your site can’t be found. 

While SEO Booster is a great way to perfect your Search Engine Optimization (SEO) strategy for Google or Bing, your business, group, or site also needs a strong Local Search strategy to connect the digital to the physical world.

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Website building infographic header

We often hear questions from Webs users about how they can make their small business websites more effective, attractive, and professional. And that’s good news because it shows that those people have taken the first step toward success: recognizing that there is a difference between putting up a website, and having a professional online presence.

It’s easy to start a small business website – just think of a domain, find a hosting service with a builder (like Webs!), and hit publish. But what sets a successful website apart is the execution. The devil is in the details, as they say, and you’d be surprised how many people forget them. So to help you make sure that your website is doing your small business justice, we’ve created an infographic based on insights from the experts right here at Webs.

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Google Webmaster Central Blog Screenshot

While Google changes their algorithm and rules often (almost as much as Facebook), there was a recent change to the search engine that can be beneficial for your small business – so heads up!

The Next Web announced last week that Google is making site-specific search more prominent on search engine results pages (SERPs).

What does this mean?

Formerly on Google you could search specifically through the pages of one site (mybusiness.com) by using search tips and tricks provided by Google.

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Small Business Advice Week Screenshot

We might be coming a little late to the party with this one, but there are still two days left to join in on the fun with Small Business Advice Week, going on now throughout the UK. For more than 10 years now (since 2003), Small Business Advice Week has been working with well-known brands and subject matter experts to gather tips and provide examples that can help small businesses grow and succeed.

Here’s how you can get involved:

1. Read advice on the SBAW website
On the SBAW homepage, you’ll find dozens of articles written by small business experts and experienced brand representatives.

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Social Media Hanging Icons

In the last week there have been a lot of new releases in the social media world. And while normally we leave these updates in the hands of our Pagemodo blog, we thought it was important to share this news with you to stay on top of your content marketing strategy.

Many of these releases revolve around better targeting your audience and assisting in calculating your social media ROI. Both of which can service your marketing efforts as we continue towards 2015.

Here is what’s new:

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Uber.com Screenshot

In this day and age, it is difficult to sustain a brand identity from inception. It takes transparency, dedication, and a bit of luck to have stumbled upon a concept that just works. Uber happens to be one of these brands that has triumphed; securing successful branding across 200 cities and 45 countries.

Let’s take a deep dive into how it was done.

What is Uber?
Uber is a smartphone application which hails taxis and private drivers on-demand from the company’s myriad of hired drivers. The concept is to emphasize convenience and solve transportation issues for largely populated cities.

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Unhealthy and Healthy Arrows Graphic

When you spend 40 hours of your week (at least) at the office, we assume you would want your experience there to be enjoyable. And while we’re sure you have already read our productivity hacks for work, you also need to be cognitive of the space in which you expect that productivity to be produced: your physical office space.

The Washington Post shared an article in how to take an office from an unhealthy to healthy work environment.

Check out the infographic below and see if you can apply any of these small business office tips to keep you and your employees happy and healthy in their workspace:

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experiment

As digital marketers, here at Webs we’re obsessed with testing and optimizing. As important as gut feelings and marketers’ intuition are, they simply must be backed up with data in order to be successful in the long term.

There are myriad ways to perform tests that will help you optimize various areas of your business. One option is user testing, in which you select participants to give you feedback about something you have questions around. A larger-scale option is to do A/B testing on your website in order to optimize your design and functionality. But your website it’s the only thing you can test – you should also be constantly optimizing your promotions, like A/B testing your email marketing.

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