Common Grammar Errors

Have you ever posted a link on Facebook to a great article that you spent hours writing, only to have the comments devolve into a debate about your word usage? If not, consider yourself lucky.

The thing about being a social media or content marketer is that when we make mistakes, we make them in front of the entire Internet. And if there’s one thing that people love to do online, it’s call people out. While a certain amount of trolling can (and should) be expected by successful content producers, the problem occurs when those mistakes overshadow the otherwise excellent content you’re putting out there.

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Start a Startup Screenshot Infographic

There are many factors determining how likely your startup is to grow, but which factors are the most important for you to succeed?

If you have ever undertaken this venture, the complexities of getting your startup off the ground will look familiar in this flowchart shared by Flowing Data representing how it feels to work with the technology and investment group, HackFwd.

The important thing to remember from this graphic is that no matter the distraction (De Lorean test drives to 1984, teaching werewolves C++, or a few beers with friends) the foundation of your startup succeeding is hard work.

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mothers_day_marketing_ideas

Mother’s Day is coming up on May 10th—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done!

For big brands, turning the wheels quickly enough to get a marketing campaign off the ground in short order can be a challenge, but small business owners still have time pull it off. Here are 10 ways to engage with your audience and make the most of the Mother’s Day marketing opportunity!

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Coding Vector

About a month ago I attended the OWN IT Summit at Georgetown University. The emphasis of the one-day conference was on how women can “own it” in any industry of interest by facilitating conversation between female leaders and millennials. The brilliance of the program is that it is fully administered by the undergraduates at Georgetown.

During the ‘Innovation Panel’ held between columnist Kara Swisher, fashionista Maddy Maxey, former eBay CMO Richelle Parham, and technologist Anthea Watson Strong, they mentioned an all-female hackathon occurring in the DC area.

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google_ranking

If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:

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HTML Coding Cover Photo

When building a small business website there are a lot of options to consider. For example, should you pay a graphic designer to assist in the layout, should you hire a company to program the site for you, or should you keep 100% control over the design and code by building your own website?

While we may be a bit biased, we think that having ownership of the look and feel of your small business website is essential to showing your brand and demonstrating your dedication to your business.

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Productivity symbol

Running a small business can be a difficult job. The responsibilities can be daunting, and the tasks can quickly pile up. Running a micro-business can be even tougher. Similar tasks are placed on fewer people, and your to-do list can get crowded in a hurry. Compounding the challenge is the fact that many people simply procrastinate their duties. After all, why do something now when there will be time for it later? There’s no clear reason why some people tend to procrastinate. Research suggests that procrastination might actually be a factor of genetics, something that’s been passed down through the generations. Maybe you even fall into that category. But just because you might be a natural procrastinator doesn’t mean you have to give in to your instinctual behaviors. A variety of productivity tools are out there, ready to help you overcome the urge to delay what should be done right away.

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Magnifying Glass Trends

Scanning thousands of websites to try and understand daily industry trends is not how a busy small business owner or entrepreneur should be spending their time.

That’s why we gathered the top 14 sites with the best coverage of news and trends to minimize your search time and assist in your imminent success.

1. TechCrunch
Follow every company, from startup to NASDAQ-100, and all of the technology and innovations they share with the world. It is a great place to form new ideas and be inspired by like-minded individuals.

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Paid In Full stamp

This guest post is provided by Kabbage, Inc.

There’s a reason people put “taxes” next to “death” on the list of things we can’t avoid. No matter how much you wish to change or avoid tax season, the government will want its piece of what you’ve earned every year, without fail. It’s the law of the land – one sometimes-hefty price of doing business. But, what if you don’t have the money to pay off your tax bill by the due date? We’ve gathered five trusted ways to ensure you pay your taxes in time.

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Toolkit Cover Image

Social Media Marketing can be a challenging (and very time consuming) job.  Between finding sharable content, writing high quality blog posts, engaging with your followers, and scheduling posts on all major social platforms, you could drive yourself crazy!

That’s why we’ve put together a list of 16 social media marketing tools that will keep you sane AND reduce the amount of time you spend managing a successful social media presence for yourself or your clients.

Enjoy!

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