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FREEWEBS.COM: has launched an ad campaign for the Universal Pictures comedy "Mr. Bean's Holiday," in theaters today.The application lets users download a Mr. Bean calendar to their personal Web site, then upload the photo portrait of their choice and place it inside the movie's stills. The campaign follows other entertainment-themed widget launches by Freewebs, including efforts for "The Number 23" and "Knocked Up." The company also said it would form the Widget Marketing Association, a trade group to promote standards and best practices for widget marketing.

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